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Wicked
Sunderland
March 31 – 25 April
Engagement pack
Wicked @ Sunderland Empire
March 31 - 25 April 2015
Wicked, the untold story of the witches of Oz, has been casting its magical spell over
audiences across the world for over 10 years, and now it's heading for Sunderland.
Wicked tells the story of an unlikely friendship between two sorcery students and their
extraordinary adventures. Packed with technical wizardry, stunning costumes and showstopping songs, Wicked is an unforgettable experience for audiences of all ages.
Event Details
Venue:
Show Times:
Running time:
Telephone:
Website:
Entry Fee:
Sunderland Empire Theatre
14.30pm (only on certain dates)
19.30pm (every evening except Sunday’s)
2hrs 45min
0844 871 3022
http://www.atgtickets.com/sunderland
Yes
Wicked @ Sunderland Empire
March 31 - 25 April 2015
Business Booster
We’d like to encourage businesses to make the most of Wicked coming to Sunderland this spring, using it as a
platform to drive footfall and sales.
Why get involved?
 Attract new customers and drive sales
 Use the event tactically during quiet periods
 Enhance your business profile
 Drive traffic to your website
 Join the social media campaign
 Benefit from proactive PR and marketing
Wicked @ Sunderland Empire
March 31 - 25 April 2015
WICKED IDEAS FOR PROMOTING YOUR BUSINESS
Here’s some ideas that you may want to use to help promote your business during the run of
the show – and do let us know if you’re doing anything special so we can help promote your
activities.
RESTAURANTS/BARS
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Green is the colour – so why not create special Wicked cocktails or some really
“wicked” offers for people to dine/drink pre-and post show.
Use some green bulbs to give the lighting a real feel for the show.
Could you use some dry ice to create a bubbling drink?
Rename some popular dishes to reflect the show on your menu – could you
call your soup a witches brew or even a witches stew – this has no cost and
only requires a little imagination!
Could you serve food from a cauldron or something similar?
As the show coincides with the Easter holidays and lots of youngsters will be
going to see it, why not put a family offer together for lunch or dinner.
If you are an Italian restaurant could you turn your pizza dough green and
allow youngsters to make their own, creating a competition for the best witch
pizza face?
Wicked @ Sunderland Empire
March 31 - 25 April 2015
SHOPS
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Be a good witch – with special offers for people coming to see the show.
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If the budget allows, why not look to employ a magician who can do
some tricks to get people in the mood before the show starts.
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Look at booking a face painter who can turn youngsters (and even
adults!) into Elphaba, the Wicked Witch of the West or Glinda the Good.
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The international production of Wicked partners with a range of charities,
including anti bullying organisations and the Rainbow Trust. It may be that
you could carry out a collection, run a raffle or something similar for one of
their charities during the run of the show.
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It then may be possible to ask the theatre if one of the cast could come
down and collect the donation, which would create a picture opportunity
for the press to promote your business.
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If you sell sweets, could you put together a witches bag of goodies?
Chewy snakes and insects etc would be the perfect package for
youngsters going to see the show.
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Window displays – could you create a “wicked” window display using
witches hats or even create a pair of ruby slippers made with a cheap pair
of shoes and some sequins.
Wicked @ Sunderland Empire
March 31 - 25 April 2015
We can support you in getting your offer out to the public using our social media & partner
channels to reach over 850,000 people.
Your offer will be shared through the following channels:
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Experience It Here Facebook & Twitter pages – average post reach over 8000 & 1500 twitter impressions per day
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Experience It Here website
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Consumer Newsletter to over 1000
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Vibe Website
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Link to Experience it Here offers page sent to BID bulletin mailing list (over 900) and through the partner channels from the Vibrancy
group including Gentoo, SAFC, The Bridges, Sunderland Live, Sunderland University, Sunderland College & Sunderland City Council.
Submit your offers by 25 March to :
gemma.dishman@bidsunderland.co.uk
Please include the following details in your submission:
Name of Business
Details of offer
Valid dates of offer
Terms & Conditions
Business logo & an image relating to offer