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“Strategizing Brands for Competitive Stand”
05th and 06th November 2015
@Colombo, Sri Lanka
Hosted by
Organized by
SCOPE AND OBJECTIVE
The Conference will be held during 10-11 November 2015 in Colombo, Sri Lanka,
hosted by The Department of Marketing Management, University of Kelaniya under
the theme of “Strategizing Brands for Competitive Stand”. ICBA provides a
comprehensive dialogue for the scholars and practitioners to share and explore new
heights in branding & advertising as the theme implies in overall.
The Conference will address the timely needed contents in branding & advertising
pertained to integrated concepts and activations in business management. Keynote
speakers and plenary speakers will include some of the world’s leading thinkers in
Branding and Advertising, as well as contributors for numerous papers and
workshop presentations.
PUBLICATION OPPORTUNITIES
All accepted abstract and full papers (for those who register for the conference) will be
published in the refereed conference proceedings with ISSN & ISBN will be published
electronically after the conference. You have the option for including either abstract only or
full paper in the proceedings.
We will also make every effort to submit the proceedings to be indexed in the Thomson
Reuters, SCOUPS, Mendeley, CiteULike and Google scholar for possible Indexing.
(Authors of accepted abstracts wishing to publish the full paper in the proceedings or one of
the supporting journals should submit the full paper by 30 November 2015.)
SUPPORTING JOURNALS
Sri Lanka Journal of Marketing
ISSN: 1800-4989
An international biannual refereed journal (ISSN 1800-4989)
published by the Department of Marketing Management,
University of Kelaniya
International Journal of Asian Business and
Information Management (IJABIM)
ISSN: 1947-9638 EISSN: 1947-9646
An Official Publication of the Information Resources Management
Association
International Journal of Marketing and Social
Policy
ISSN: 2362-1044
Editor-in-Chief: Prof. Paul Sergius Koku
CALL FOR PAPERS - ICBA 2015
Submit your abstract/full paper/case study to:
abstract@brandingconference.co
Call +94 113 098 521 or +94 717885852 for more information
Please set up your abstracts according to the given format at this website
http://brandingconference.co/2015/abstract-guidelines/. That format will help you
to submit your abstract; therefore you are requested to follow the format carefully for
your abstract submission. Abstracts that do not follow this format will be rejected.
You are also expected to send a brief biography together with the Abstract. If you
have any technical issue or you need any further assistance in submitting your
abstract, please contact Isanka at isanka@tiikm.com or +94 715 589 870.
The abstract must indicate purpose of study, research methodology, major
results, implications, and key references. Last date for submission of abstract
is 15th October, 2015.
Authors must clearly mention the track in which the paper is to be included.
Submitted abstracts would undergo blind review by expert reviewers.
Authors of accepted abstracts wishing to publish the full paper in the
proceedings or one of the Supporting journals should submit the full paper by
30th November, 2015. If submitting the full paper, please indicate your
publication preference.
At least one of the authors of the paper must register for the conference by
25th October, 2015. Final submission should be strictly in accordance with the
author guidelines as provide at the time of acceptance of paper.
THE OFFICIAL LANGUAGE
The official language of the conference will be English.
CONFERENCE CHAIR
Dr. Bandara Wanninayake
Department of Marketing Management,
Faculty of Commerce and Management Studies,
University of Kelaniya
Sri Lanka.
KEYNOTE SPEAKER
Prof. M.J.S. Wijeyaratne
B.Sc. (Sri Lanka), M.Sc. (Michigan), Ph.D. (Kelaniya), FI. Biol.
(Sri Lanka), C. Biol. (Sri Lanka), FNASSL
Senior Professor and Chair Professor of Zoology,
Department of Zoology & environmental Management,
Faculty of Science,
University of Kelaniya,
Sri Lanka
CONFERENCE TRACKS

Building Strategies for Brand Equity

Behavior Aspects of Branding

Marketing Communication for Brand Building

Entrepreneurship and Personal Branding

CSR in Brand Building

Branding in Digital Era

Corporate Branding and Challenges

Global Branding and International Marketing

Destination Branding and Tourism

Case Studies in Brand Strategy and Activation
SCIENCETIFIC COMMITTEE
Prof. Paul Sergius Koku
USA
Prof. Supathanish Termsnguanwong
Thailand
Prof. E.G. Ubayachandra
Sri Lanka
Dr. Sabyasachi Dasgupta
India
Dr. Sami Kajalo
Finland
Dr. Vasupradha Srikrishna
India
Dr. Bedanta Bora
India
Dr. Anindita Adhikary
India
Dr. Veena Tewari Nandi
Oman
Dr. Falguni Vasavada-Oza
India
Dr. Kripa Shanker Gupta
India
Dr. Dindayal Swain
India
Dr. D.M. Semasinghe
Sri Lanka
Dr.W.M.C.B.Wanninayake
Sri Lanka
Dr. (Mrs.) H.M.R.P.Herath
Sri Lanka
Dr.R.A.S.Weerasiri
Sri Lanka
Dr.Chairy
Indonesia
Mr.W.A.Jayarathne
Sri Lanka
Mr.Ajith Medis
Sri Lanka
Mr.D.Wasantha Kumara
Sri Lanka
Mrs.C.B.Wijesundara
Sri Lanka
Mr. D.M.R.Dissanayake
Sri Lanka
Mr.S.S.J.Patabendige
Sri Lanka
Mr.G.N.R.Perera
Sri Lanka
Mrs.S.G.W.K.Jayawickramarathna
Sri Lanka
Mrs.P.M.P.Fernando
Sri Lanka
Mr.H.M.R.S.S.Gunawardana
Sri Lanka
DATES OF IMPORTANCE
Abstract submission deadline:
15 August 2015
Late Abstract submission deadline:
15 October 2015
Abstract acceptance notification:
Within two weeks
Early Bird Registration deadline:
31 August 2015
2nd Registration deadline:
Conference registration final deadline for presenters:
PP Presentation due on or before:
ICBA 2015:
30 September 2015
25 October 2015
5 November 2015
05-06 November 2015
Cultural Show and Networking Dinner:
05 November 2015
Post Conference tour:
07 November 2015
Full paper submission deadline:
31 November 2015
DRAFT CONFERENCE SCHEDULE
8.00 a.m.
8.30 a.m.
9.30 a.m.
10.00 a.m.
12.30 p.m.
1.30 p.m.
3.30 p.m.
4.00 p.m.
6.30 p.m.
8.30 a.m.
10.00 a.m.
10.30 a.m.
12.30 p.m.
1.30 p.m.
3.30 p.m.
4.00 p.m.
4.45 p.m.
Thursday 05, November 2015
8.30 a.m.
Conference Registration & Information Desk Open
9.30 a.m.
Inauguration Session & Conference Photograph
10.00 a.m.
Coffee Break
12.30 p.m.
Keynote Forum
1.30 p.m.
Networking Lunch
3.30 p.m.
Technical Sessions
4.00 p.m.
Coffee Break
5.30 p.m.
Technical Sessions
9.30 p.m.
Official Networking Dinner with Cultural Show
Friday 06, November 2015
10.00 a.m.
Technical Sessions
10.30 a.m.
Coffee Break
12.30 p.m.
Technical Sessions
1.30 p.m.
Networking Lunch
3.30 p.m.
Technical Sessions
4.00 p.m.
Coffee Break
4.45 p.m.
Conference Concluding Session
5.30 p.m.
Awarding Ceremony
Saturday 07, November 2015
6.30 a.m. – 9.00 p.m. Post Conference Tour (Optional)
CONFERENCE VENUE
Hotel Galadari, Colombo
The finest five star hotel in Sri Lanka with the best of dinning, accommodation and
entertainment facilities. This 450 roomed beauty is located facing the foaming
ripples of the Indian Ocean and remains to be one of the best five star hotels in Sri
Lanka. Step-in to be lost in unearthly cuisines, cozy hideouts, heavenly surrounding
and the best of services, which other five star hotels in Sri Lanka could not offer.
Galadari Hotel Sri Lanka; one of the finest five star hotels in Sri Lanka is not only the
best place to relax, eat and indulge, but is also the finest place to celebrate. Come!
Delight & breathe the air of luxury at the heart of Colombo.
Contact Details:
Hotel Galadari, 64
Lotus Road, Colombo 1,
Sri Lanka.
Phone: +94 112 544 544,
Fax: +94 112 449 875,
http://www.galadarihotel.lk/
REGISTRATION INFORMATION – ICBA 2015
Early Bird Registration
31 August 2015
Deadline for final Registration
25 October 2015
REGISTER NOW
Please send a scanned copy of the bank receipt after transferring your registration fee. Also,
Send as your color photograph for the registration process
REGISTRATION TYPES
01. In-Person Participant’s Registration
IN-PERSON PARTICIPANT’S REGISTRATIONS INCLUDE:
Attendance at all plenary and parallel sessions (keynote addresses as well as paper
presentations and descriptions of practice and informal conversation sessions with
keynote speakers).
 In-person conference session presentation (which involves submitting a abstract and,
if accepted, inclusion in the conference program).
 The option to submit your paper to the corresponding Journal.
 Two conference lunch buffets
 Conference dinner with cultural show
 Four snack/coffee breaks
 ISSN published Abstracts CD/ publication, admission to poster sessions, A printed
conference program , conference bag , conference materials , attendance and/or author
certificates, a receipt of the registration fee
(Please note registration does not include extras such as transport, tours or
accommodation.)

02. Group Registration:
All the benefits of in-person participant
 Discounted Registration for five (5) or more participants from same
organization/institution
Please contact Miss. Lukshani Indrachapa for more information
lukshani@tiikm.com

03. Virtual Registration
If you wish your paper to be published in ICBA 2015 Publications, but will not able to
attend the ICBA2015 conference, you have a option to register as a “virtual
presenter”.
 Abstracts and papers will be published in conference proceedings.
 Upload a presentation of your paper to conference website.
 Submit your paper for peer review to the supporting Journals.
 An author certificate, proceeding book and conference materials will be posted to
every virtual presenter after the conference.
REGISTRATION FEE
 In persons participants registration
Category
Before
31-08-2015
Registration fees
Before
30-09-2015
Before
25-10-2015
1) Asian Countries
Delegate
Student
Non-Presenter
$300
$275
$325
$325
$300
$350
$350
$325
$375
2) Non-Asian
Countries
Delegate
Student
Non-Presenter
$350
$325
$375
$375
$350
$400
$425
$400
$450
LKR18000
LKR16000
LKR18000
LKR20000
LKR18000
LKR20000
LKR22500
LKR20000
LKR22500
3)Sri Lankan
Delegate
Student
Non-Presenter
 Group Registration
Category
Asian
Non-Asian
Sri Lankan
Registration Fees
Before
Before
31-08-2015
30-09-2015
$275
$300
$325
$350
LKR16000
LKR18000
Before
25-10-2015
$325
$400
LKR20000
 Virtual Registration
Category
Delegate
Student
Delegate(Sri Lankan)
Student(Sri Lankan)
Registration Fees
Before
Before
31-08-2015
30-09-2015
$175
$175
$150
$150
LKR9000
LKR6000
Before
25-10-2015
$175
$150
PAYMENT INSTRUCTIONS
 For Foreign Participants
1) Bank Transfer (TT)
BANK NAME
BRANCH
BENEFICIARY
ACCOUNT NUMBER
ADDRESS OF BENEFICIARY
SWIFT CODE (International)
BRANCH CODE
BANK CODE
Hatton National Bank
479, T. B. Jayah Mawatha (Darley Road),
P.O. Box 837,
Colombo 10, Sri Lanka.
Homagama
The International Institute of Knowledge Management(Pvt)Ltd
077910146135
423 1/D, High Level Road,
Moraketiya, Pannipitiya,
10230, Sri Lanka
HBLILKLX
077
7083
**Note: The conference secretariat should receive the exact amount of registration fees. If
not, the participant has to pay the balance due at the registration desk.
Therefore, the participant has to add US$ 5-10 for the international transaction cost. Any
addition received will be reimbursed at the Registration Desk.
2) Online Payment System
We have developed online payment system. Therefore, you can pay your
registration fee by your credit card (Visa card and Master card only). But, you
have to add extra USD20 to your registration fee for bank charges. Please put
your invoice number or paper ID under Invoice/Order Number.
 For Sri Lankan Participants
1) Bank Deposits
BANK NAME
Hatton National Bank
BRANCH
Homagama
BENEFICIARY
The International Institute of Knowledge Management
(Pvt)Ltd
077010016840
ACCOUNT NUMBER
Please email a scanned copy of the remittance advice
to registration@brandingconference.co as proof of payment.
2) Cheque Payments
You can use the cheque to pay the registration fee. Please write down and cross the
cheque to the name of “The International Institute of knowledge Management (pvt)
Ltd” and post it to the given address:
No: 288/1/1, Old kottawa road, Embuldeniya, Nugegoda, Sri Lanka.
Registration Note: One author registration can cover a maximum of one paper.
Contributions will only be published at ICBA 2015 publications if at least one of the
authors of each accepted abstract is registered before 25 October 2015. Please contact
Miss. Lukshani Indrachapa for more information lukshani@tiikm.com
ORGANIZING COMMITTEE
Conference
Convener
Isanka P.Gamage
Hotline: +94 715 589
870
TP: +94 113 098 521/2
Email:
isanka@tiikm.com
Conference
Publication Chair
Oshadee
Withanawasam
TP: +94 774 422 334
Email:
oshadee@tiikm.com
Chief Conference
Coordinator
Lukshani Indrachapa
TP: +94 71788 58 52
Email:
lukshani@tiikm.com
CONTACT PERSONS
ICBA 2015, Conference
Secretariat,
#288/1/1, Old kottawa road,
Embuldeniya, Nugegoda, Sri Lanka.
Tel: +94 113 098 521
Hotline: +94 715 589 870
Fax: +94 112 848 654
Email: isanka@tiikm.com
Logistic, Accommodation
and Visa
Contact Person:
Dinesh Madushanka
Hotline: +94 716 424 737
Email: dinesh@tiikm.com
Registrations and
Payments
Sponsorship and
Partnership
Contact Person:
Lukshani Indrachapa
Hotline: +94 717 885 852
TP: +94 113 098 521/2
Email: lukshani@tiikm.com
Contact Person:
Publication and Other
Conferences
Contact Person:
Dilushika Sewwandi
Hotline: +94 779 011 071
Email: dilushika@tiikm.com
Samanthika Wimalasena
Hotline: +94 712 952 974
Email: samanthika@tiikm.com