Creating a Great AV Show-Paul Sparrow

The visual medium of photography has always lent itself to telling
stories. From simple documentary photos of family and friends to an
single image that sums up a dramatic situation or a comic take on a
subject, to a much broader view that brings a larger understanding
of our world, photographs by themselves are a powerful means of
communication.
But it was discovered long ago that
when visual media is combined with
music it can create in the viewer an
emotional response to the imagery
beyond what is there. Images and music
have been used together for centuries...
from theatrical performances, to the
enjoyment of artwork, to the modern
mediums of motion pictures &
television and the more recent digital
media of today. All have one thing in
common... to use music to heighten
the "experience" of the viewer to the
visuals presented.
My first encounter that made a lasting
impression with how the visual medium
can use music to "heighten" the visual
experience was seeing the film 2001 A
Space Odyssey. Director Stanley Kubrick
used the Strauss waltz "Blue Danube" to
accompany an unforgettable sequence of
a spaceship docking with a giant rotating
space station. It created such beautiful
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co-ordination between the music and the
film sequence that it had the appearance
of visual "ballet".
Unlike the mediums of motion
pictures and video the AV slide show
at its heart uses still photographs. But
the same possibility exists, to bring more
meaning to the images than would be
possible with the photographs alone.
This is why some photographers like
myself gravitate towards the medium
of the audio-visual slide show... to
create a presentation that elevates the
photographs beyond just "looking- at
the images.
When creating an AV slide show
it's important to consider how that
interplay between the two components is
integrated. Today the technology allows
for so many possibilities that sometimes
that overall connection between the
images and the audio gets lost in the
translation.
First it's important to have a structure
for your show and an order for the
images that makes sense for the overall
presentation. A series of great individual
photographs that goes back and forth
between different subjects without any
thought for how they work together can
seem disjointed. Think of the images like
links in a chain... one following another
connected together in a sequence rather
than just individual images that stand
on their own.
You can avoid "image fatigue" that
happens when using the same viewpoint
over and over by mixing up the visual
approach with different types of
sequences (wide shots, medium shots,
close-ups etc.). This will keep Your
audience visually interested in what's
coming up nc,,L rather than boring them
with repetitive imacenHalf the 'experience- of an audiovisual show is the soundtrack that
goes along with the images. It's just as
important that the audio work with the
images as it is that the images work with
each other. Vi hat music you select and
how the images are placed in relation to it
will affect the emotional response to the
images and how the audience will "see"
them. Music can add emotional weight
and impact to the images as well as add
of the music". Generally it's best to use
the music's rhythm to determine how
fast to change the slides... fast changes
with fast music, slow changes with slow
music. Use the changes within a piece
of music as a way to go from one image
sequence to another and think about
using different pieces of music to divide
the show up into different sections.
Creating synchronization between
images and music brings a much better
harmony between the two.
structure to them that would not be
evident with the images alone. Music can
be used to link sequences together and
can dictate the pacing of the images from
one to another. So it's necessary to put in
just as much effort into music selection
and how the soundtrack is constructed
as you've put into taking and creating
the photos.
There are many musical styles that can
be used (classical, jazz, electronic, rock,
new age, contemporary orchestral... just
to name a few) but the key to remember
is what music you put to your images will
make a huge impact on how the audience
will respond to those images. Although
music selection is a very personal process
(just like what photos you take and what
composition vou use) using a piece of
music that doesn't have the right
"feel" or one that might be a mismatch
for the kind of images presented can be
harmful to your overall show.
Choosing music that's appropriate for
your images is important but how those
images go to that music (the timing)
is central to the overall cohesiveness.
Many slide show programs today can be
told to "automate" the timing between
the images and music but this is like
using the "auto- features in Photoshop
to process your image files, it might be
faster but vou never get the best result.
When constructing the soundtrack think
of how the images will flow to the music.
People always ask me "how long should
a slide sit on the screen?" and my answer
is "it depends on the rhythm and flow
Also today most slide show programs
allow for countless transitional effects,
image movements and animation. These
are a great way to add dynamic points
within the show that draw attention to
a specific image or heighten the impact
of a sequence. But the use of unusual
transition effects can draw attention to
the transitions themselves and sometimes
overpower the images. Using those
transitional effects arbitrarily without
any thought of how they'll be perceived
in the show's overall structure will again
create a disjointed presentation.
So finally creating a great AV show
is more than just showing a bunch of
impressive images with some background
music. When images and music are
paired together they affect each other
(good or bad) with their interplay. And
this interplay ultimately dictates how
successful the show works and how
good that final "experience" will be for
the audience.
For examples of my AV work visit:
http://vimeo.com/paulsparrow/videos
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