1. No category

Soundings
April 2015
The Monthly Magazine of the Cape Ann Chamber of Commerce
Image size: 7.9 x 11.4 inches
Minimum resolution 300 ppi
What’s Inside:
• Membership Spotlight
• Upcoming & Recent Events
• Cape Ann License Plate
• and more!
In This Issue
Welcome New Members
4
Message from Chamber CEO & President
We have a great opportunity for exposure
for YOUR business, to some of Cape Ann’s
strongest and most influential Business
Leaders.
5
Upcoming Events
6-9
Recent Events
10
Member Spotlights
The Chamber is looking for Raffle/Door Prize items to give away at
our Business After Hours events.
13
Chamber Member Benefits
14 Healthcare Corner
How about donating a Gift Certificate to your Business or to a client’s
Business? This would give you exposure to the crowd at the event
AND will drive customers to your or your client’s place of business it’s a winning situation!
15
Meet Walter Manninen
16
Business Tips & Tricks
Call for Raffle Prizes!
11 -12 Community News & Job Openings
PIVOTAL PARTNERS
The mission of the Cape Ann Chamber of
Commerce is to serve as the principal voice of
business while working to enhance both the
economic environment and the quality of
life for the citizens of Cape Ann.
Phone: 978-283-1601
Fax: 978-283-4740
Email: info@capeannchamber.com
capeannchamber.com
capeannvacations.com
rockportusa.com
FRONT COVER
The beautiful photograph on the front cover was provided by Arlene
Taliadoros. Thank you for sharing your photography with the Chamber.
If you would like to be considered for the cover of an upcoming edition of
Soundings, please submit your image to
marketing@capeannchamber.com.
The Chamber Team:
Ken Riehl, CEO
ken@capeannchamber.com
facebook.com/capeannchamber
33 Commercial Street
Gloucester, MA 01930
@capeannchamber
If you are interested, or to learn more about this, please call Kerry at
the Chamber Office. 978-283-1601
capeannchamber.com
3
Peter Webber, Senior VP
peter@capeannchamber.com
Kerry McKenna, Director of Events
kerry@capeannchamber.com
Debbie Walter, Director of Operations
debbie@capeannchamber.com
Michelle Budrow, Marketing & Communications
marketing@capeannchamber.com
2
Chamber News
Welcome New Members
Bonaccorso & Associates
617-912-0957 bonaccorsolaw.com
Make sure to follow us on Facebook for our latest news
and updates for the Chamber, the Cape Ann License
Plate and Cape Ann Vacations!
www.facebook.com/capeannchamber
C.K. Pearl
978-890-7378 ckpearl.com
DeLouise Studios
978-282-1540 DeLouiseStudios.com
capeannchamber.com
Brianna Cox Photography
978-317-5187 briannaphotography.com
Stay Up to Date - Follow Us
on Facebook!
Gloucester Boat Rental
978-412-6644 gloucesterboatrental.com
Northeast Art Workshop Retreats
978-729-4970 northeastartworkshops.com
www.facebook.com/CapeAnnLicensePlate
Project Adventure, Inc.
978-524-4506 www.PA.org
@capeannchamber
Gloucester Innovation, LLC
978-439-5359 gloucesterinnovation.com
Pike-Newhall Funeral Home
978-283-0884 pikenewhall.com
www.facebook.com/capeannvacations
facebook.com/capeannchamber
Uber Technologies, Inc
508-794-5938 uber.com/boston
3
A Message from Chamber CEO, Ken Riehl
Chamber News
Wow, what a winter, just when we thought we were going to get off easy, we were
hammered! All of our January and most February events were cancelled and re-scheduled…twice.
Even with that we had fantastic turn-outs, the last of which as an overflow gathering at the
Gloucester House for the Irish Sweepstakes. A quick update on our three mission platforms.
3) Education: We are so excited to announce our first regional Cape Ann Career and College Fair – 20 May at the Gloucester
High School Field House. We have over 70 colleges signed up already, and about 50 business leaders representing a dozen
major career fields – stay tuned – much more to follow!
Cape Ann License Plate: we are just over 1/3 of the way to getting the plates on the road, and are spreading the word with a
new Facebook site (facebook.com/CapeAnnLicensePlate); please like us and share. Remember, the proceeds from the plates
will go back to the four communities to support Community Development and Education initiatives.
@capeannchamber
2) Economic Development: We have been busy meeting with the elected officials and businesses
(members and non-members alike) from all four communities. We do this by walking the streets and
through our community
“Division Meetings”. In Gloucester, we meet more regularly with the Mayor and CAO, and monthly with Community &
Economic Development. We are always looking for better ways to connect with all our communities, and welcome your
feedback. Northeastern Professor and renowned economist Barry Bluestone has been back to both Rockport and Gloucester
(the latter visit co-sponsored by the Chamber) to help garner consensus on areas for economic improvement. We also held
our first Cape Ann Caucus since 2012, where all local state representatives and local elected, education, and public safety
officials met to better collaborate on issues and opportunities affecting all of Cape Ann.
capeannchamber.com
1) Promotion of our members and the region: In addition to our networking and
community events, our focus has been on the 2015 publications – the Cape Ann Visitor Guide and
Map, Rockport and Essex Maps, and 2015 Membership Directory – almost 300,000 printed pieces in
total! We are on schedule to deliver these even earlier this year, well in advance of Memorial Day.
An Update from Catherine Schlichte, Chamber President
I also represented the Chamber before the Joint Revenue Committee at the State House to give testimony opposing the repeal
of the state film tax credit. This tax incentive is of great economic benefit to Cape Ann and we appreciate the coordinated effort
from all three of our legislators in opposing the repeal of this tax credit. The Chamber’s Tourism Council is also sending a
letter strongly opposing the proposed drastic cuts to the state’s tourism budget.
facebook.com/capeannchamber
It’s been a busy first quarter and your Chamber has been hard at work! We continue advancing our
three platforms of Promotion of our members and the region, Economic Development, and Education.
On promotion and networking, the Businesswomen’s Committee held a social at the Crow’s Nest
with a record-breaking 60 women in attendance! Less well realized is the work we are doing in
Economic Development. We co-sponsored bringing back renown economist and Northestern Professor
Dr. Barry Bluestone to Gloucester for an Economic assessment session that involved the Mayor and
city staff, city councilors, and business leaders. Our Government
Affairs Council also hosted our Cape Ann Caucus roundtable discussion at the Manchester
American Legion. The Chamber, along with Town and City officials from Rockport, Gloucester,
Manchester and Essex sat with our state legislators, Senator Bruce Tarr, Representative Ann-Margaret
Ferrante and Representative Brad Hill, and there was a great exchange of information.
On the Education front, we are busy planning one of, if not the largest event for high school students on Cape Ann - a regional
Cape Ann College & Career Fair occurring on 20 May at the Gloucester Field House. The staff is working hard with our
community partners to organize the fair. This first time event will be a great opportunity for our high school students to be
exposed to both college and career information.
We’ll have lots of great exchanges and festivities coming up this summer and we hope you to see you there!
4
Upcoming Events
capeannchamber.com
@capeannchamber
facebook.com/capeannchamber
5
Business After Hours at the Pilot House Restaurant
Recent Events
The March Business After Hours was graciously hosted by Winnie and Tony Chen at the Pilot House Restaurant. It
was a great evening of socializing along with a delicious sit down dinner in their new function space. Thank you to
Winnie & Tony for hosting this lovely event!
Tony and Winnie Chen, owners of the Pilot House
Restaurant, thank you for a great evening!
capeannchamber.com
Cape Ann Chamber President Catherine
Schlicte addresses the crowd.
@capeannchamber
It was an excellent evening of Networking with
local business professionals!
Andrew Marques, Cape Ann Savings Bank
Jonathan Lawrence, Sonolite Plastics Corporation
facebook.com/capeannchamber
Patty Colbert & Bev Gardner - Sign up at the Chamber for
we couldn’t do it without them! the Cape Ann Licesnse Plate
6
Irish Sweepstakes
Recent Events
The 2015 Irish Sweepstakes at the Gloucester House Restaurant was a blast! We had our biggest crowd to date and
enjoyed a traditional Irish dinner, excellent live entertainment and handed out some BIG prizes! There were
exciting door prizes, a 50/50 raffle and $20,000 in prizes. Thank you to the Gloucester House Restaurant, musicians
John Rockwell and Larry Young and everyone who came out to make the event such a hit.
It was a full house at the Gloucester House Restaurant!
capeannchamber.com
Congratulations to all of the winners!!
Pat Thorpe of Bank Gloucester pulls the
$10,000 winner!
@capeannchamber
There was at least one winner at this table!
Live music was provided by Larry Young and
John Rockwell.
We have another winner!
Our BIG WINNER! Capt. Bob Beloff received his check from
Chamber CEO Ken Riehl. Contratulations!
facebook.com/capeannchamber
Former Executive Director of the Chamber
Mike Costello enjoys himself while our very
own Peter Webber is busy selling raffle
tickets!
Steve Kaity of Strong
The Gloucester House put out a Leather accepts his
delicious traditional Irish Dinner. winnings from Kerry
McKenna of the Chamber
7
Businesswomen’s Mixer at The Crow’s Nest
Recent Events
Our latest Businesswomen’s Mixer had our best turnout to date! The businesswomen of Cape Ann took
over the Crow’s Nest for a fun night of networking, yummy food and drinks, door prizes and a raffle that benefitted
the Carolyn O’Connor Scholarship fund. Thank you to Mary Anne Shatford and Greg Sousa for hosting this
wonderful event. We look forward to seeing all of you ladies again (and more) at our next event!
capeannchamber.com
There was a lot of Networking going on as we welcomed
both new and familiar faces to the event!
facebook.com/capeannchamber
Thank you to all of the fabulous ladies who came out to support this businesswomen’s event!
@capeannchamber
The Businesswomen of Cape Ann took over the Crow’s Next
for a successful Networking Event!
8
Recent Events
Your Chamber Was There
Red Cross Heroes Breakfast Cape Ann
Bowl Painting for Open Door Fundraiser
capeannchamber.com
Sate House Hearing on Film Tax Credit
facebook.com/capeannchamber
Gloucester Economic Developement Session
with Barry Bluestone
@capeannchamber
Spring Cape Ann Caucus with the regions elected officials. SeniorCare Breakfast
9
Member Spotlight
Madam Had’em
Bringing Couture to the North Shore!
If you haven’t already stopped by, head over to Madam Had’em Boutique
Consignment for your fashion fix!
Eleven years ago, Madam Had’em began, after McGuire, a recruiting executive
at the time, decided it was the perfect time to make her lifelong dream a reality. As a single mother of three boys, she knew how hard it could be to create
a curated style you love without paying top dollar, and her mission soon became to create a unique place where
high-end style and the secondary market met. This idea paved the path to the successful business she runs today.
Follow on Social Media:
Facebook: facebook.com/Madam.Hadem
Twitter: @madamhadem
Instagram: @madam_hadem
@capeannchamber
Specializing in women’s high-end clothing, shoes, handbags, and accessories, there is an ever-changing
collection of designer pieces available for sale, with favorite brand names such as Gucci, Oscar de la Renta and
Christian Louboutin making frequent appearances. “Why pay retail when you can pay resale?” says McGuire. “It is
a
win-win for the community...women are making money for something as simple as cleaning out their own closets,
and the customers who are shopping get amazing high-end labels...for a fraction of the cost.”
capeannchamber.com
Located at 7 Summer Street in Manchester-by-the-Sea, this is the upscale
reseller’s glossy second seaside location and owner Cheryl McGuire is beyond
thrilled at the already overwhelming support from local shoppers and new
consignors.
Harbor Tours, Inc.
Harbor Tours, Inc. ushers in a new member to the business,
a fourth generation of the family’s salty bloodlines: Captain
Evan Douglass, great-grandson of the late Fred (“Daunty”)
Douglass, a Gloucester mackerel fisherman during the late eighteen hundreds. Evan’s grandfather was Harbor
Tours’ founder Captain Fred Douglass (a fixture on the waters of America’s Oldest Seaport for many decades). The
young Douglass has sailed throughout Central and North America and the Caribbean Sea as a crew member on a
luxury yacht for the past few years. Prior to graduating from college with a business degree, Evan crewed on one of
Gloucester’s whale watch boats for several years. His Dad, Captain Steve, who has been running the company since
1983, welcomes him aboard this 2015 season.
facebook.com/capeannchamber
Welcome Aboard Fourth Generation Douglass Captain
Harbor Tours offers narrated sightseeing trips on their two boats, and also private charters. M/V KING EIDER carries passengers on the Lighthouse Cruise, a 2.5 hour fascinating journey that circles the island, as well as the Gloucester Harbor Tour, a 1.25 hour
lovely cruise that tours the entire harbor and features a lobstering demonstration.
Harbor Tours also operates the Inner Harbor Water Shuttle. Passengers can hop on
and off the M/V LADY JILLIAN at four locations, from St. Peter’s Park to Smith’s Cove in
Rocky Neck, and explore Gloucester’s Inner Harbor at their own pace with a $10 all-day
ticket. Discounted season’s passes are now available. www.capeannharbortours.com
978.283.1979
10
Community News
2nd Annual Lungstrong 5K
2nd Annual Lungstrong 5K and 1.5 mile walk
Sunday, May 3, 2015
Please join us at our 2nd Annual LUNGstrong 5K Run and
1.5 Mile Walk on Sunday, May 3, 2015 in Beverly, MA!
100% of the proceeds from this event will benefit Mass
General Hospital’s Lung Cancer Research Program, under
the direction of Dr. Jeffery Engleman.
Great post-race celebration with awards, great food,
beer, and live music.
Danversport Yacht Club - 161 Elliott St., Danvers
Bring a Friend!
Come meet with representatives from local non-profits
to learn about opportunities for volunteering.
Refreshments will be served.
For information, 978-281-1750 or 1-866-927-1050
rsvp@seniorcareinc.org
Please bring a non-perishable food donation.
Collection bins will be located at the fair for our local
food pantries.
seARTS 2015 Wearable Art III
Save the Date: September 27, 2015
This event has recently been chosen to be the biennial
fundraiser for seARTS. In 2015, it will kick off Boston
Fashion Week and ties the north shore of Boston into
the Boston Fashion Trail by way of Gloucester. Full slide
shows from 2011 and 2013 can be viewed by checking
out the links on the left hand side of the seARTS info
page.
facebook.com/capeannchamber
Celebrate Wearable Art (CWA) is a half day event that
showcases hand-made, one of a kind art-to-wear for
sale and for show. The event has two parts – a “sale”
of locally made clothing and accessories and a runway
show that combines art-to-wear, fashion, and sculptural,
functional wearable art by creatives from all parts of the
local economy.
@capeannchamber
For more information visit
www.lightboxreg.com/lungstrong-5k
NORTH SHORE VOLUNTEER FAIR
Thursday, April 16, 2015
10 am - 1 pm
capeannchamber.com
1.5 Mile Walk: 10:30 a.m.
5K Run: 11:00 a.m.
SeniorCare Volunteer Fair
For more information on how to become a Sponsor,
Participant attendee or Volunteer visit
http://searts.org/wp/cwa/
11
Community News
Sally Webster Inn
Housekeeping
For more information and to apply contact Suzan Galpin
at 978.546.9251. www.sallywebster.com/
Gloucester Charter Connection
Personal Assistant
Part-time personal assistant/office help needed.
Duties will include answering a high volume of phone
calls as well as general office administration.
For more information and to apply, contact Johnny
Johnson at 256-486-6094.
No Pilots, No Demos
Programmers
No Pilots, No Demos in Manchester is looking for
enthusiastic, tech savvy programmers to help build
websites, mobile applications, and internet-of-things
devices.
Familiarity with HTML/CSS/Javascript required,
Programming skills a HUGE plus, but overall need reliable, enthusiastic people willing to learn fast. High
School and college students may apply, among others.
For more information and to apply contact Mark
Henderson at 978.328.4466 or mark@npnd.com
Bearskin Neck Motor Lodge
Housekeeper
Bearskin Neck Motor Lodge, a family-owned and operated establishment in Rockport, MA, is currently seeking
a part time Housekeeper. Be part of a team that provides
clean rooms, a friendly atmosphere, and a memorable
experience to all their visiting guests!
Responsibilities include: Cleaning rooms, responding to
guest requests, replacing supplies, reporting maintenance problems and more.
To Apply:
Interested individuals with applicable knowledge and
experience are encouraged to email their resumes to
bearskinecklodge@mindspring.com or call the main
office at (978) 546-6677.
All Chamber members are encouraged to send in their
news about job openings, new hires, new locations, expansions/ additions and other significant happenings at
their businesses to marketing@capeannchamber.com for
inclusion in the Member News/ Business Briefs section of
future editions of Chamber Soundings.
facebook.com/capeannchamber
Job Openings
@capeannchamber
Looking for candidates that are neat, organized and
comfortable working in a fast-paced environment.
Experience with accounting and QuickBooks is ideal.
capeannchamber.com
The Sally Webster Inn is seeking housekeepers for the
2015 summer season. Weekend hours possible until mid
June, then 3-4 days per week, 4-5 hours daily.
12
Did You Know?
Benefits of Being a Chamber Member - Affinity Programs
As a member of the Cape Ann Chamber of Commerce you are eligible for a number of excellent business
benefits. Among these benefits are our Affinity Programs. We have partnered with three great companies in
order to offer exclusive discounts for our members.
HSA is your one-stop-shop for health, dental and other employee
benefits. Whether you are self-employed, run a small business or are an
individual, the benefit experts at HSA can find the best plan for you at the best price.
There are 3 significant benefits to this program.
1)Expert local and free consultation services provided by BankGloucester Financial Services.
2)Small Businesses are able to participate in major health programs.
3)There is a waiver of the $150 annual HSA fee
Through the partnership, Cape Ann Chamber members have an opportunity to participate in a nationwide group
discount program that accepts Visa, MasterCard, Discover and American Express card transactions. Through this
program, Chamber Members can potentially reduce their processor’s fees by up to nearly 40%.
For more information on each of these programs visit http://capeannchamber.com/affinity-programs/
facebook.com/capeannchamber
Constant Contact
Your chamber has partnered with Constant Contact, the leader in online
marketing for small businesses like yours. Constant Contact brings you a
great way to connect and engage with your customers and since we are
partnered with them all of our members can get up to 25% off for their
accounts!
@capeannchamber
Credit Card Processing with Infintech
The Cape Ann Chamber of Commerce has partnered with Infintech, a
national provider of credit card processing for all types of business, for
an exclusive Chamber member discount program.
capeannchamber.com
Cape Ann Health Care Benefits
Health care benefits are provided through Health Services
Administrators.
13
Did You Know?
Healthcare Corner
QUALIFIED MEDICAL EXPENSES:
Generally HSA and health FSA funds can be used to pay for anything that
your health insurance plan (including high deductible health plans with an HSA) considers a “covered charge,”
including charges not paid by your health insurance because they were subject to a co-pay, deductible or
coinsurance.
Online Marketing Seminar Series
The Cape Ann Chamber currently has a Online Marketing Seminar Series in the works. This will be a series of four seminars,
coming in late spring and early summer, available to Chamber members and local business professionals.
The four topics to be covered are:
•
Website Management
•
Social Media
•
Google Analytics
•
Constant Contact
facebook.com/capeannchamber
Health Care Benefits Provided by BG Financial Services Group through Health Services
Administrators
Diane Rule-Enos
Vice President – Financial Services
BG Financial Services Group
T: (978) 675-9940 | F: (978) 921-4107
Diane@bgfinancialgrp.com
@capeannchamber
For a sample list of medical expenses that qualify for tax-free withdrawal from an HSA or health FSA, contact BG
Financial Services Group. This list is provided as reference only and is not meant to be comprehensive. Individuals
are responsible for determining whether a specific treatment or service is a qualified expense. The Patient
Protection and Affordable Care Act made changes to the reimbursements available, effective Jan. 1, 2011, by
eliminating the availability of over-the-counter drugs as a tax-free withdrawal from an HSA, HRA or FSA without a
prescription. A partial list of items has been made available at this time of what items will
be affected by this change.
capeannchamber.com
IRS Publication 502, “Medical and Dental Expenses,” lists expenses that can
be itemized and claimed on a Schedule A (Form 1040). Most of those expenses qualify for tax-free withdrawal from a Health Savings Account (HSA)
or a health Flexible Spending Account (FSA), unless the expenses were
reimbursed by your health care coverage (i.e., your employer-sponsored
health insurance plan).
We are in the process of selecting speakers for each of the seminars. Each seminar session will be two hours long with a 90
minute presentation and 30 minute Q&A. Interested candidates please contact Ken Riehl or Kerry McKenna at 978-283-1601.
14
Meet Walter Manninen
Did You Know?
Walter Manninen a resident of Rockport, joined the staff of the Massachusetts
Small Business Development Center’s Northeast Regional Office in November
2005.
A former entrepreneur, Walter served as president and chief executive officer of CXO Media Inc. which published Chief Information
Officer, Chief Security Officer and Chief Marketing Officer magazines for senior managers bridging technology and businesses along with
associated professional conferences.
capeannchamber.com
As part of the Small Business Development Center’s Northeast Regional Office,
Walter Manninen is a wonderful resource to the Chamber and Cape Ann Community members for business advice and support.
Affiliated with the Salem State Enterprise Center, Walter is available for assistance
with business plans, financials and more. He meets with clients in the Chamber’s
conference room every 1st and 3rd Thursday of the month. Call the Chamber for
more information and to set up an
appointment with Walter. 978.283.1601.
Walter also brings to the SBDC ten years of experience in banking as a treasurer, controller, vice president and loan officer. His outstanding
performance was noted in 2004, when he was nominated for an Ernst & Young Entrepreneur of the Year Award, and was later given the
IDG Chairman’s Award for Entrepreneurial Leadership.
Walter holds a BS from Salem State College and an MBA from Suffolk University. His interest in art, demonstrated through his
philanthropy, has resulted in an endowed chair and a building named in his honor at Endicott College the WALTER J. MANNINEN CENTER
FOR THE ARTS. Walter’s art collection has been highlighted in several feature articles both in U.S. News and World Report, along with CFO
Magazine.
Learn more about Walter Manninen on www.SalemState.edu
@capeannchamber
In 2005, Walter partnered with the director of the Secret Service and the director of CERT Coordination Center to conduct a
comprehensive research study on cyber security.
facebook.com/capeannchamber
15
Business Tips & Tricks
5 Tips for Small Business Marketing Success
Article by S. LOMBARDI & ASSOCIATES
1. Develop a Marketing Budget
2. Join the Digital Age
3. Boost Your Content Quality
If a picture is worth 1000 words, then how many words is a video worth? Video is predicted to soar in 2015 with production
costs continuing to drop and the strengthening of online capabilities. However, this means that everyone will be taking a stab
at it and only those with a strong message, a touch of creativity and a clear call to action will shine through. These principles
should be applied to all of your advertising mediums. In order for your marketing dollars to pay off, you must present strong
purposeful content. If you don’t have the capabilities of creating great content in-house, you might want to start exploring local ad agencies to help build your content.
With technology becoming a staple in our daily lives, the barrier between work and home is more blurred than ever before.
The debate on whether this is a good or bad trend, we will leave to you to decide. We are required to represent our brand at
any moment of the day and on every type of platform. Start by identifying your brand. What is your unique selling proposition? Who is your target audience? What voice should you use? How does your brand grow? Take this information and write,
a few brief sentences, so you can quickly explain what your business is all about on a moment’s notice. Share this with your
employees and turn them into your brand ambassadors. They are on your team and the face of your brand.
5. Be Transparent
Transparency is a popular buzz word floating around the marketing industry right now and for good reason. Sharing a realtime picture of what your company is doing in the interest of your consumers makes your brand more meaningful. Consumers
no longer choose where to spend their money just on availability and price... we have Amazon for that. Instead, they want to
know their money is going to a company with ideals they support. Consumers also want to know their voices are heard and
ideas incorporated. Transparency allows you to start a conversation with your customers and create successful marketing
campaigns that speak directly to them.
facebook.com/capeannchamber
4. Live your Brand
@capeannchamber
If you haven’t joined the digital arena yet, start by building a complete and accurate listing presence on Google, Bing, Yelp and
others. These are free avenues that allow your customers to find you online and you need that information to be accurate.
. 2015 is also a great year to build a website if you don’t already have one. This might not be as difficult, time consuming, or
expensive as you might think. Website options are more numerous than ever before.Just make sure the site design is mobile
friendly. If you have those areas covered , try a new digital avenue such as display ads, search engine marketing, e-mail blasts
or social media campaigns.
capeannchamber.com
If you already have one, great! You are one step ahead of the game. But for many small businesses a marketing budget is
something that is commonly overlooked. You may have a misconception that you can’t afford any advertising or you just don’t
know where to start. Whether you can afford $500 or $500,000, set specific dollars aside for marketing. Next, start breaking
it apart by determining what media types you want to utilize and how frequently you want your ads to run…and don’t forget
to take into account production costs. Not only will this give you peace of mind as to how you will pay for that great radio
commercial idea that hit you in the shower this morning, but it will also set a purposeful tone for your advertising initiatives
throughout the year. If you still feel like setting a marketing budget is a daunting task or you just don’t have the time to devote
to it, contact a local ad agency for help.
Choose one or all of these goals to focus on in 2015 and watch your marketing success turn into business success.
Article Source: S. LOMBARDI & ASSOCIATES www.slaslo.com
16