Living Market

By CutOut Fest
November 13-15
Querétaro, México
2013
A platform created by CutOut Fest, International Ani-
mation and Digital Art Festival, which seeks to detonate
movement within the audiovisual industry through activities designed to assess emerging talent in its insertion to the market, to accelerate creation processes,
stimulate content production and promote creativity
between independent professionals, companies and advertising agencies through workshops, pitch sessions,
feedback from industry experts, project showcases,
talks and advice from professionals; all within a unique
environment suitable for the development of the audiovisual industry in Mexico.
RESULTS
Capacity
472 people
67 companies
HIGHTLIGHTS
Aardman Animation (UK)
Ánima Estudios (MX)
Arca (MX)
Culture Group (UK)
Embajada Británica en México (UK)
Encounters Short Film and Animation Festival (UK)
Festival Ambulante (MX)
FIC Puebla (MX)
MCO Studios (MX)
onedotzero (UK)
SAE Institute (MX)
The Glasgow School of Art (UK)
University for the Creative Arts (UK)
V Squared Labs (US)
and more!
“…more than being just an animation festival, CutOut Fest
turns into the business platform of the animation industry
and all its related services”
Héctor Ruiz, MCO Studios
WHO IS IT FOR?
Freelancers and studios dedicated to animation,
advertising, videoclips, motion graphics, VFX,
visual identity, graphic design, etc.
TV content generators
Production and post-production houses
Advertising agencies
Recent graduates or students of careers related
to the audiovisual industry
Living Market
ACCREDITATIONS*
*Each accreditation is personal
Be BEGINNERS | $700.00
Entrepreneurs, recent graduates, students of careers related to animation, cinematography, digital art, communication,
advertising, or anyone interested in entering the audiovisual industry.
Activities:
Talks and mentoring on entrepreneurship
Professionalization workshops (theoretical and practical)
Project showcase with the rest of the Beginners
Material/portfolio feedback by industry experts
Reel Hunters: delivery of reel/portfolio to animation offices, agencies and guest artists
Access as listener to the rest of the programmed activities on Living Market
Living Market
FR FREELANCERS | $ 1,000
Freelancers or offices dedicated to the production of animated content, digital art (multimedia), motion graphics, VFX,
programming, interactive design, illustration and professionals who generate audiovisual products and/or services
oriented to advertising, television, entertainment and communication.
With less than 7 employees and a minimum of 1 year operating.
Activities:
Talks about content distribution, financing models and intellectual property
Presentation of the project or brand to the rest of the Freelancers, Companies and Festival’s Line Up
Talent showcase presented to advertising agencies, Freelancers, Companies and Festival’s Line Up
Pitch sessions with companies who are seeking for a specific product and/or service
Reel Hunters: reel delivery to animation offices and guest artists; reception of reels from Beginners
BU BUSINESS | $ 2,500
Legally constituted companies dedicated to the production of animated content, digital art (multimedia), motion graphics, VFX, programming, interactive design, illustration and professionals who generate audiovisual products and/or
services oriented to advertising, television, entertainment and communication.
With over 7 employees and a minimum of 3 years operating.
Activities:
Talk on co-production models
Talk on international distribution
Presentation of the project or brand to the rest of the Freelancers, Companies and Festival’s Line Up
Talent showcase presented to advertising agencies, Freelancers, Companies and Festival’s Line Up
Reel Hunters: reception of reels from Freelancers and Beginners
Organization of a pitch session in order to find a specific product or content
Organization of a showcase to find specific talent
As a Business, you get to propose a theme to discuss in a Creative Session
Activities
Workshops
Feedback Session
Talent Showcase
Talent Garden
Pitch Sessions for investors
Show & Tell
Talks and Mentorings
Place in Reel Hunters
One2One
Appearance in business directory
Reception of business directory
Organization of talent showcase
Suggesting a theme for Creative Session
Lost Highway
Closing Party
Hospitality
Beginners
Freelancers
Business
ACTIVITIES
For 3 days we break into the national agenda in order to discover and connect talent nowadays, to learn about the
challenges found in the animation industry and digital art throughout the world, to present innovative projects to key
companies and boost creativity in all its formats through activities that promote networking.
| Show & Tell |
Present your brand and show the community of accredited
people who you are. Duration: 5 min + 5 min Q&A - Here is
where the networking begins!
| Reel Hunters |
Deliver your reel to companies, offices and accredited
agencies. Duration: 5 min + 5 min Q&A
| Feedback Session |
Bring your work and get feedback from the professionals invited
to Living Market. Duration 10 min + 5 min Q&A
| Sesión de Pitch |
Compete against accredited companies and agencies in order to
win a customer, an account, etc. Duration: 5 min + 5 min Q&A Defend your proposal!
Living Market
| Organize a Pitch Session |
Find specific talent, projects or services that cover a certain
need of your company.
| Talent Showcase |
Present your most important projects to advertising agencies
and the rest of the accredited assistants. Duration: 5 min + 5
min Q&A - Surprise them with your proposal!
| Talks with professionals |
Engage in dialogue with guest professionals and experts who
will discuss matters of interest surrounding animation and
digital art (multimedia). Duration: 40 min + 30 min Q&A.
| Workshops |
Learn hand in hand with experts and improve your animated
content production and creation processes.
| Creative Session |
Listen to industry experts discuss problematics about animation, content production and digital art. Duration: 60 min + 15
min Q&A
| Talent Garden |
Surprise ARCA with projects that generate independent and alternative content related to animation and digital art (multimedia). ARCA will choose the best project and upload it to Fondeadora (fundraising website), supporting it by giving 1 mexican
peso for each peso gathered. If you are original, creative and
risky enough, you could have an exhibition window after being
financed. The project presentation is in a 20 x 20 format: 20
images that run for 20 seconds each.
| One 2 one |
Get together and do networking with the rest of the accredited
assistants in the Living Market area designated for it.
| Lost Highway |
A night of inspiration in which international artists share their
experiences, obstacles, memories and everything that has
made them who they are in front of an audience composed by
the city’s creative community, media, sponsors, guest artists
and digital culture enthusiasts.
Living Market
ALLIANCES
Living Market has a number of strategic alliances with startups, specialized media and key companies who share the
same passion: to boost creativity in all its formats and learn about the challenges presented by the audiovisual industry
around the world.
Agencies
Branch Branding
Grey Group
JWT México
Havas Worldwide
Media Partners
Participants
Código Espagueti
NeoPixel
UnoCero
500 mx
Pablo Calvillo
Reactor 105.7
TechBA
MonsterView
Nelson Luty
Living Market
by cutout fest
Pilar Garduño Alviso
Coordinator
pilar@cutoutfest.com
www.livingmarket.org
(+52) 442 2451970
Be part of the expansive wave!