1. automotive and vehicles
2. cars

PowerPositions-Used Car
PowerPositions-UsedCar
right place, right time
Used-Car PowerPositions banners add visibility to your dealership, give credibility to
your listings and drive traffic to your website and showroom. In-market shoppers will
see your banners on crucial pages as they shop and research vehicles in your area, giving
you a competitive edge.
Deliver timely, targeted messages
advanced search
• With 67% of Cars.com shoppers
planning to buy in the next six
months1, reach them at all stages
of the buying cycle
• Since 94% of Cars.com shoppers
haven’t decided where to buy1, brand
your dealership on the used-car
search results, advanced search and
vehicle details pages
Edge out your competition
• Banner ads help motivate the
majority of Cars.com shoppers
to make an in-store visit2
used-car search
vehicle details
• Promote your dealership
on Cars.com to reach more
used-car shoppers
• Link your banner ads directly to
your website or UsedCarSpecials
ad on Cars.com to drive traffic
1
Custom study for Cars.com by Millward Brown, 2012
2
59% of Cars.com shoppers indicated banner ads are very influential in motivating an in-store visit, Cars.com Internal Reporting, May 2012
Make it even easier for online car shoppers to buy from your dealership!
Learn more: Contact your Cars.com representative
Visit dealers.cars.com/pp, call 800.298.1460, or email sales@cars.com
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