1. business and industrial
2. advertising and marketing
3. advertising

2015 APPOINTMENT
NOTICES
No other newspaper offers the prestige and status of The Globe and Mail. For decades, The
Globe’s Appointment Notices have been a valuable and effective way to introduce key
personnel to Canada’s business leaders and decision makers.
The Appointment Notices integrated package includes the Report on Business newspaper
section, the award-winning Report on Business magazine and extensive online coverage
throughout the Globe website. Featured throughout these compelling touch points, your
appointment notice will reach the vast majority of Canada’s business community and show
them the outstanding talent that contributes to your organization’s success.
CONTENTS
GLOBE READERSHIP
2
THE APPOINTMENT NOTICE PACKAGE
3
ADVERTISING SPECIFICATIONS
4
MARCH 18, 2015
Globe Readership
2015 GLOBE MEDIA KIT APPOINTMENT NOTICES
MARCH 18, 2015
NEWSPAPER
CIRCULATION
Weekday Subscribers
346,000
Saturday Subscribers
407,000
Total monthly
reach, including
newspaper, online,
and ROB magazine is
6,667,000
READERS
Average Weekday Print/PDF Readership
898,000
Average Weekend Print/PDF Readership
1,098,000
Six Day Cume Reach
2,603,000
PMB/comScore Fused Database,
Fall 2014, Total Canada Age 12+
Source: AAM September 2013, Nadbank 2013 48 Readership Markets
WEEKDAY
SATURDAY
ADULT POPULATION
GLOBE AND MAIL READERS
Male
56%
53%
49%
Female
44%
47%
51%
OCCUPATION
Management (Senior/Other)
21%
17%
13%
Professionals
7
8
4
New MPs (Senior/Other Management)
28
25
17
Other White Collar
21
20
20
HOUSEHOLD INCOME
$100,000+
53
48
31
Avg Household Income
$101,000
$97,000
$80,000
Source: Nadbank 2013 48 Readership Markets
ONLINE
REPORT ON BUSINESS
AUDIENCE
READERSHIP
Unique Visitors
4.2 million
Exclusive Readers
637,000
Monthly Page Views
64 million
Report on Business Magazine
967,000
Average Daily Visitors
429,000
Duplicate Readers
330,000
READ GLOBE ONLINE
IN THE PAST WEEK
POPULATION 18+
GLOBE AND MAIL READERS
XXXXXXXXXXXXXX
ROB MAGAZINE
POPULATION 18+
ROB MAGAZINE READERS
Male
62%
49%
Male
69%
49%
Female
38
51
Female
31
51
OCCUPATION
OCCUPATION
Management (Senior/Other)
19%
13%
Management (Senior/Other)
32%
17%
Professionals
9
4
Professionals
12
6
New MPs (Senior/Other Management)
28
17
MOPEs
44
23
Other White Collar
26
20
HOUSEHOLD INCOME
$100,000+
54
31
Avg Household Income
$117,000
$82,000
HOUSEHOLD INCOME
$100,000+
50
31
Avg Household Income
$101,000
$80,000
Source: PMB 2014 Fall 2 Year Readership Study 18+
Source: Nadbank 2013 48 Readership Markets
tel 1.800.387.9012 email advertising@globeandmail.com or globelink.ca
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Appointment Notices
2015 GLOBE MEDIA KIT APPOINTMENT NOTICES
MARCH 18, 2015
Report on Business has been Canada’s leading business publication for more than four decades, engaging
readers with Canadian, U.S. and international economic developments, business news and trends.
With extensions that include the award-winning Report on Business magazine and digitally on the Globe
and Mail web site, you can take advantage of our unique, compelling and integrated package to position
your appointment notices effectively.
IT’S A COMPLETE COMMUNICATIONS PACKAGE
AND INCLUDES THE FOLLOWING:
A REPORT ON BUSINESS APPOINTMENT NOTICE
Printed in colour with a unique editorial style that lends news appeal and importance to your notice.
Publication is available nationally Monday through Saturday.
NOTE: Only 2, 4, 6, 8 & 10 column insertions accepted.
Includes: Colour photo and company logo in colour only.
OUR WEEKLY APPOINTMENT REVIEW
Benefit from increased visibility when an abbreviated version of your notice is published on Monday in
the Weekly Appointment Review of the announcements that appeared the previous week.
REPORT ON BUSINESS MAGAZINE
Reach even more of Canada’s affluent decision-makers when the Weekly Appointment Review version of
your notice also appears in the Monthly Notice Review in Report on Business magazine, which is
distributed in The Globe and Mail.
AN INTERACTIVE AD – ONLINE
We will create a 300 x 250 big box digital display ad for your appointee that will receive 150,000
impressions over a 30-day period across globeandmail.com. This attractive ad will allow readers to click
through to the full text of your notice housed online in our Appointments page under Report on
Business-Careers at www.globeandmail.com/appointments. Here, readers can go directly to your
corporate website, share your notice socially through email, Twitter, Facebook and LinkedIn, as well as
search other appointees by either company or individual name.
PLUS, A SPECIAL MEMENTO
We issue a commemorative plaque for each appointee, to remember their success as announced in
The Globe and Mail.
ADVERTISING RATES
ALL FIVE PIECES
NATIONAL
One day package (per agate line)
$52.28
Second insertion
25% of gross cost of original ad
TAKE THE NEXT STEP
Book your Globe Careers package and find your ideal candidates today.
1-800-387-9012 | advertising@globeandmail.com
tel 1.800.387.9012 email advertising@globeandmail.com or globelink.ca
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Advertising Specifications
2015 GLOBE MEDIA KIT APPOINTMENT NOTICES
MARCH 18, 2015
STYLE
All appointment notices under 350 agate lines must follow The Globe and Mail editorial style of:
• 1 person (photo) per double column.
• Copy must be written in the third person.
• Web address allowed. Phone number, e-mail or address not permitted.
• Italics or uppercase permitted on company names and/or proper names of publications.
• Company logos are placed at the top or base of announcements. A maximum of 15 agate lines
is permitted.
PHOTO
PHOTO/TEXT
SPECIFICATIONS
Electronic file or colour glossy 5” x 7” photo preferable of head and shoulders. Only professional
photos will be accepted. Photos will be sized to 1.715” x 2.57” (36 lines deep).
ELECTRONIC
HARD COPY
Photo(s)
Min 300 DPI, 5”x7”
Colour glossy 5” x 7”
Logo
Min 300 DPI
Company letterhead
Copy
Word document
——
File format
EPS, JPEG, or TIFF
——
DEADLINE
Copy and photo(s) must be submitted by 4:30 pm EST, 5 business days prior to publication date.
Copy changes must be submitted by 4:30 pm EST, 3 business days prior to publication date.
CREATIVE FREEDOM
Any appointment notice greater than 350 agate lines has creative design freedom.
FREQUENCY
Daily in Report on Business.
NEWSPAPER SPECIFICATIONS
Please call your Globe and Mail representative for details.
tel 1.800.387.9012 email advertising@globeandmail.com or globelink.ca
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