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WIRRAL GLOBE 2015
The No.1
local media
provider for
Wirral
The voice of
the local
community
in print and
online
wirralglobeco.uk
Introduction
Newsquest Media Group
Newsquest Media Group, a wholly
owned subsidiary of US-based
Gannett Co. Inc., is one of the
UK’s largest regional newspaper
publishers.
We serve our customers through:
•
17 daily paid-for titles, more than 200 weekly newspapers,
magazines and trade publications, and a network of
award-winning websites
•
a weekly readership of more than 13 million
•
a weekly circulation of more than 10 million copies
•
Our newpaper website brands attract over 18.9million*
unique browsers monthly.
•
Newsquest are the largest* daily regional news
publisher online
•
approximately 5,000 employees
•
six newspaper printing sites
•
a network of more than 160 local newspaper and
portal websites
•
direct marketing and door-to-door delivery
Founded in 1973, the
Wirral Globe is part of
Newsquest’s portfoilio,
which has grown into a
dynamic multi-media
business publishing a
family of titles.
Newsquest North West
aims to offer readers
and advertisers alike
an unrivalled service
throughout the areas it
serves.
Our vision
•
Consumers will choose Gannett media for their news and
information needs, anytime, anywhere, in any form.
Our mission
•
To successfully transform Gannett to the new
environment. We will provide must-have news and
information on demand across all media, ever mindful of
our journalistic responsibilities.
•
Newsquest’s objective is to have market-leading brands
disseminating local information in a number of different
and simultaneous ways, which reflect the views and
aspirations of the communities they serve. Our multimedia brands must be the authoritative source of
information that customers can trust; being willing to listen
but not afraid to question.
•
Newsquest is market-led and technology-driven and with
all its products - both print and electronic - the Company’s
aim is always to provide optimum service to customers.
SOURCE: PUBLISHER’S STATEMENT 2015, *ABC JULY-DEC 2014
The total marketing solution for Wirral
Ground Floor, Haymarket Court, Hinson Street, Birkenhead, CH41 5BX.
Telephone 0151 649 4026
Location
WELCOME to
Wirral...
Wirral peninsula sits between the River Dee and the
Mersey and overlooks the spectacular Welsh Hills and
the world-famous and instantly-recognisable Liverpool
skyline.
The borough is well-connected to the rest of the
country via motorway and rail networks and is the
ideal location for those wanting to get away from it all
or for businesses looking to invest.
There are few better locations in the country for
business - Wirral is the high-growth capital of the UK.
Peel Development Company’s massive Wirral Waters
scheme is sparking global interest, especially from the
Far East, and is the largest of its type anywhere in the
UK and one of the largest in Europe.
The multi-billion pound scheme will transform the
economic fortunes of the peninsula by creating a
world-class waterfront development including the
country’s first International Trade Centre.
The £4.5bn docklands investment will create tens of
thousands of jobs during construction, which will span
some 30 years, and approximately 27,000 jobs when
complete.
Wirral is also home to some of the finest restaurants and
food producers in the Northwest. Savour a gourmet
treat at a Michelin-starred restaurant or visit one of our
excellent gastro pubs for a memorable meal - from
luxury spas to quality hotels, Wirral is the ideal location
to unwind and rejuvenate.
The peninsula is also at the centre of the up-andcoming “Golf Coast” vision.
Internationally renowned golf and leisure developers
and hotel designers are being invited to join forces in
the creation of a multi-million pound world-class golf
resort close to the Royal Liverpool links, which hosted
the Open Championship this year, the 12th time the
Hoylake links has hosted golf’s oldest Major.
And don’t forget Wirral’s breathtaking coastline, which
will invigorate your senses whether you’re looking for
watersports or to enjoy the rare wildlife. Wirral’s 25 miles
of dramatic coastline provides a fantastic backdrop to
a great day out.
Little wonder 320,624 people are happy to call Wirral
their home.
SOURCE: STATISTICS FROM THE COUNCIL’S WEBSITE - *EXPERIAN LIMITED 2014
The total marketing solution for Wirral
Ground Floor, Haymarket Court, Hinson Street, Birkenhead, CH41 5BX.
Telephone 0151 649 4026
Readership
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
READ BY 185,989* EVERY WEEK
IN PRINT AND ONLINE
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+ 1
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Voice of Wirral, Est. 1973 - Celebrating 42 years in 2015
& " *
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KEY FACTS
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Distribution
Readership Readers per copy Free Weekly
97,368*
138,666* 1.4*
Wednesday
Website Unique Browsers Unique Browsers
Page Impressions wirralglobe.co.uk
47,323**
Weekly
**
Monthly
175,865
** Monthly
645,865
#
# # % ' # #
$ #
# # # # #
# & #
&
' & # % # # !# % ' # $
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PRINT & ONLINE READER DEMOGRAPHICS*
PRINT
ONLINE
Male Female 46% 54%
42%
58%
15-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65+ years 10%
13% 15% 18% 17% 27% 7%
17%
20%
27%
19%
10%
ABC1 C2DE 61% 39% 75%
25%
We also
have an
additional
22,297
followers
/likes on
Facebook
and Twitter.
SOURCE: *ABC JAN-DEC 2014 , (CIRCULATION 97,368 -99.2% FREE),
DEMOGRAPHICS - JICREG DATA APRIL 2015, **OMNITURE JULY-DEC 2014 (WEEKLY/MONTHLY AVERAGE),
SOCIAL MEDIA APRIL 2015.
The total marketing solution for Wirral
Ground Floor, Haymarket Court, Hinson Street, Birkenhead, CH41 5BX.
Telephone 0151 649 4026
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Media
Location
Coverage
Recruiting? Then leave the job in our capable hands
Wirral
Cumbria
Globe
& South Lakes
Deliver your sales message directly to the audience that’s most likely to respond.
The Wirral Globe offers advertisers a perfect blend in terms of its reader and socio
demographics.
Distributing more
copies In the

of
Wirral
than any local
media provider
Postal Sector Coverage
CH41 0 Claughton / North Birkenhead Copies
Postal Sector Coverage
Copies
1109
CH43 1 Oxton 1120
CH41 2 Birkenhead 442
CH43 2 Oxton 1574
CH41 4 North Birkenhead 849
CH43 3 Prenton 1148
CH41 7 North Birkenhead 298
CH43 5 Oxton 1017
CH41 8 North Birkenhead 406
CH43 6 Oxton / Claughton CH42 0 Higher Tranmere 236
CH43 7 Upton / Bidson / Noctorum CH42 2 Rock Ferry 511
CH43 8 Claughton CH42 4 Rock Ferry 997
CH43 9 Oxton / Noctorum 2042
CH42 6 Higher / Lower Tranmere 1225
CH44 0 Egremont / Liscard 991
CH42 7 Birkenhead Centre / Tranmere 1029
CH44 1 Liscard 729
CH42 8 Prenton / Rock Ferry 828
716
1145
697
CH44 2 Wallasey Village 1014
CH42 9 Oxton / Prenton / Birkenhead 1454
CH44 3 Poulton / Wallasey 651
CH43 0 Prenton / Bidston 1811
CH44 4 Poulton & Wallasey 1596
CH44 5 Poulton / Wallasey / Liscard 873
SOURCE: *ABC JAN-DEC 2014
The total marketing solution for Wirral
Ground Floor, Haymarket Court, Hinson Street, Birkenhead, CH41 5BX.
Telephone 0151 649 4026
Media
Location
Coverage
Recruiting? Then leave the job in our capable hands
Wirral
Cumbria
Globe
& South Lakes
Deliver your sales message directly to the audience that’s most likely to respond.
The Wirral Globe offers advertisers a perfect blend in terms of its reader and socio
demographics.
Postal Sector Coverage
Copies
Postal Sector Coverage
Copies
CH44 6 Seacombe / Egremont 285
CH48 1 Frankby 163
CH44 7 Seacombe / Poulton 358
CH48 2 Caldy 390
CH44 8 Seacombe / Egremont 842
CH48 3 West Kirby 737
CH45 0 Wallasey / New Brighton 611
CH48 4 West Kirby 637
CH45 1 New Brighton 1128
CH48 5 West Kirby 776
CH45 2 New Brighton 750
CH48 6 Newton / West Kirby 913
CH45 3 Wallasey Village 694
CH48 7 West Kirby 326
CH45 4 Liscard / Wallasey 1116
CH48 8 Newton 415
CH45 5 New Brighton / Wallasey 1010
CH48 9 Newton / West Kirby 868
CH45 6 Wallasey Village 1000
CH49 0 Upton 592
CH45 7 New Brighton / Liscard 1025
CH49 1 Greasby 974
CH45 8 Wallasey Village 1421
CH49 2 Greasby 1319
594
CH49 3 Greasby 1127
CH49 4 Upton / Saughall / Massie 2106
CH45 9 New Brighton / Wallasey CH46 0 Moreton 1281
CH46 1 Leasowe 655
CH49 5 Arrow Park CH46 2 Leasowe 663
CH49 6 Upton 1586
CH46 3 Leasowe 550
CH49 9Upton 245
CH46 5 Moreton 201
CH60 0 Gayton / Heswall 406
CH46 6 Moreton 1678
CH60 1 Heswall 750
CH46 7 Moreton 862
CH60 2 Heswall 566
CH46 8 Moreton 764
CH60 3 Gayton 411
CH46 9 Moreton 642
CH60 4 Heswall 374
CH47 0 Meols 457
CH60 5 Heswall 793
CH47 1 Hoylake 276
CH60 6 Heswall 375
CH47 2 Hoylake 1087
CH60 7 Heswall 687
CH47 3 Meols 901
CH60 8 Gayton 418
CH47 4 Hoylake 203
CH60 9 Heswall 494
CH47 5 Meols 262
CH61 0 Heswall 145
CH47 6 Meols 301
CH47 7 Meols 402
CH47 9 Meols 376
CH48 0 West Kirby 646
509
SOURCE: *ABC JAN-DEC 2014
The total marketing solution for Wirral
Ground Floor, Haymarket Court, Hinson Street, Birkenhead, CH41 5BX.
Telephone 0151 649 4026
Media
Location
Coverage
Wirral
Cumbria
Globe
& South Lakes
Recruiting? Then leave the job in our capable hands
Deliver your sales message directly to the audience that’s most likely to respond.
The Wirral Globe offers advertisers a perfect blend in terms of its reader and socio
demographics.
Postal Sector Coverage
Copies
Postal Sector Coverage
Copies
CH61 1 Barnston 450
CH63 0 Bromborough / Raby Mere 1766
CH61 2 Gayton / Heswall 286
CH63 2 Bebington 1473
CH61 3 Thingwall 752
CH63 3 Bebington 1369
1099
CH63 5 Bebington 1120
CH61 5 Pensby / Irby 985
CH63 7 Bebington 1228
CH61 6 Heswall / Pensby 981
CH63 8 Bebington 1118
CH61 7 Pensby / Heswall 697
CH63 9 Spital / Bebington 1581
CH61 4 Irby CH61 8 Pensby 1024
CH64 0 Neston 999
CH61 9 Pensby / Irby 682
CH64 4 Neston 930
CH62 0 Eastham Ferry 433
CH64 6 Neston 958
CH62 1 New Ferry 258
CH64 9 Neston 1781
CH62 2 Bromborough 984
CH62 3 Bromborough 543
CH62 4 New Ferry / Port Sunlight 641
CH62 5 New Ferry / Port Sunlight 854
CH62 6 Eastham / Bromborough 1200
CH62 7 Bromborough 1112
CH62 8 Eastham 1697
CH62 9 Eastham 447
SOURCE: *ABC JAN-DEC 2014
SOURCE: *PUBLISHER’S STATEMENT NOVEMBER 2014
The total marketing solution for Wirral
Ground Floor, Haymarket Court, Hinson Street, Birkenhead, CH41 5BX.
Telephone 0151 649 4026
In-Paper Key Platforms
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
Established in 1973, the Wirral Globe prides itself on
being at the heart of the local community.
News
The Wirral Globe prides itself on
breaking exclusive local news
stories and campaigning on behalf
of its readers. The broad mix of
news includes heavyweight reports
including crime, court reports, local
politics along with lively upbeat
stories of people on the Wirral. The
paper also covers a range of human
interest features plus community news
and information.
Mailbox
An interactive readers’ letters page
sparks lively debate and we also
invite readers to submit photographs
to be used on this page with some
stunning results. Also featured on the
letters section is a snapshot of our
hottest online stories of the week.
If you are looking for a job then look
no further than our recruitment section
which offers current vacancies from
the area.
Weekend
A ‘Weekend’ entertainments section
turns the spotlight on local and
regional entertainment with a guide
to theatre, music, films and amateur
dramatics.
Articles for Sale /
Expert Services
Whether you are trying to sell your
old piano or looking for a reliable
plumber, then this section has
everything you might need.
Family Announcements
Windows and
Conservatories
A section showing the regions
leading installers and providers
featuring all the latest offers and
styles available.
A popular ‘Family Announcements’
section carries a large number of
births, deaths and marriages and for
those looking for love there is the
‘Two’s Company’ dating page.
Sport
Motors Our motors pages include all the
latest models and motoring news as
well as a host of new and used cars
for sale.
Homes Jobs The homes guide features property
for sale across the town, profiles
the pick of homes and news of
developments.
The paper is the top source for
local sports news with authoritative
sports pages every week, including
coverage of Tranmere Rovers plus a
host of other sport including football,
amateur rugby league, rugby
union, cricket, cycling, bowls, horse
racing, athletics as well as junior and
schools sports.
The total marketing solution for Wirral
Ground Floor, Haymarket Court, Hinson Street, Birkenhead, CH41 5BX.
Telephone 0151 649 4026
Features and Positioning
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
COMMERCIAL
FEATURES
The Wirral Globe
publishes a variety of
commercial features
aimed at certain
key demographics.
Advertisers who take
advantage of our
commercial feature
packages benefit
from promoting
their businesses to
the audience most
interested in their
services.
PAGE
POSITIONING
Place your
advertisement in
a desired position
or section within
our newspapers to
target your customers
effectively.
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The total marketing solution for Wirral
Ground Floor, Haymarket Court, Hinson Street, Birkenhead, CH41 5BX.
Telephone 0151 649 4026
Wraps
Big impact... Maximum Exposure
Recruiting? Then leave the job in our capable hands
WRAPS
When a business needs to make a big impact or has a
wide range of offers to promote at the same time, a wrap
provides maximum exposure and advertisers can share
the cost or take all four pages.
Sitting on the outside of the newspaper, a wrap is the first
thing readers see when they pick up the Wirral Globe.
The total marketing solution for Wirral
Ground Floor, Haymarket Court, Hinson Street, Birkenhead, CH41 5BX.
Telephone 0151 649 4026
Online Opportunities
wirralglobe.co.uk
Online Opportunities
•
Reach more than 175,800*
online unique browsers
a month with more than
645,800* page impressions.
•
Around 24%** are aged
15-34 years
•
47%** are aged 35-54 years.
•
Our network has a strong
appeal to young families
with 25% of browsers coming
from households with
children under the age of 15.
•
24/7 real time publishing
means that our browsers
are constantly updated with
local and national news as it
happens, which means that
browsers of the site come
back regularly and spend
longer on the site.
•
•
•
Standard positions include:
Unique content to the local
area is also published to
the site including events,
business listings etc; which
means the sites are an
excellent source for all things
local.
Around 79% of our browsers
live within the local footprint
area, which means they
have a deeper interest in the
local news and events that
are featured on the site.
Offers interactivity for our
readers with news, forums,
e-letters and “add a
comment” facilities offering
broadcast video, audio and
text facility.
• Leaderboard
• MPU
• Skyscraper
We can offer a wide
range of online marketing
solutions including targeted
campaigns: behavioural,
contextual, demographic
plus:
•
•
•
•
•
Skins
Page peels
Overlays
Post-it’s
Expandable Premium
Positions
Generate leads to your
business with our business
directory click2find...
Benefit from further
exposure for your business
and additional web traffic,
now also including a
voucher facility.
SOURCE: *OMNITURE JULY-DEC 2014, **JICREG APRIL
2015. OTHERS NEWSQUEST ONLINE SURVEY
The total marketing solution for Wirral
Ground Floor, Haymarket Court, Hinson Street, Birkenhead, CH41 5BX.
Telephone 0151 649 4026
websites
Location
wirralglobe.co.uk
Cumbria & South Lakes
Recruiting? Then leave the job in our capable hands
An insight into the characteristics and media behaviour of the online unique
browsers of our website.
• 79% of our web audience is local and loyal.
•42%* Male, 58%* Female
•24%* are aged 15-34
•47%* are aged 35-54
•29%* are aged 55+
•24% of our newspaper’s website audience come from affluent households earning more than £40k.
•26% rent their property, 11% live with parents.
•Our online network has strong appeal to young families:
25% of browsers come from households with children under the age of 15.
•47% have a minimum of managerial status at work.
•58% of readers stated that their time on our local websites does not affect the time spent reading corresponding newspapers.
•75% of respondents log onto our site, spending more than 10 mins per visit.
•26% of our online browsers DO NOT read the newspaper, therefore providing our advertisers with an additional audience
to target.
•81% searching online for news and
information with 45% of browsers suggesting they now buy products online.
•75% of browsers access our site via smart phone or tablet devices.
•Our newspaper’s website audience are currently using, or plan to use in the future, the internet to: 27% Look for a job
19% Move home
15% Purchase or sell a car
Our newspaper’s website audience work across all sectors but the main areas are:-
31% Government and Public Services/Health
7% Industrial/Manufacturing
11% Education
6% Construction/Property
9% Retailing 5% Leisure
SOURCE: *JICREG APRIL 2015, OTHERS NEWSQUEST ONLINE SURVEY, SMARTPHONE/TABLET DEVICE STATISTIC - OMNITURE DEC 2014
The total marketing solution for Wirral
Ground Floor, Haymarket Court, Hinson Street, Birkenhead, CH41 5BX.
Telephone 0151 649 4026
Online Audience
exchangeandmart.co.uk
The total marketing solution for Wirral
Ground Floor, Haymarket Court, Hinson Street, Birkenhead, CH41 5BX.
Telephone 0151 649 4026
Leaflet targeting
Newsquest Media Group
Key Facts
•
Letterbox Marketing offers
a door-to-door shared
distribution service within our
free title network.
•
Prices start from as little as
£19.95 per thousand for
shared. Shared is within our
newspaper network;
•
Leaflets can also be inserted
within our paid for title
network, please ask your
representative for details.
•
Cost-effective marketing
solution providinglocal,
regional and national
coverage.
•
All distribution is carried out
to (ABC) requirements which
must comply with strict industry standards including
back-checks.
•
Clients can request Experian
marketing data to help
identify their target audience
including bespoke analysis
and drive time maps.
•
Mosaic UK Experian research
can be offered via our
marketing department. A
targeting charge will be
added.
•
To help cut down on clients’
administration, everything
can be organised with your
local sales representative
including design and
printing of literature.
Directly targeting client’s
messages to specific postal
sectors is an extremely
cost-effective and precise
method of reaching your
desired target audience. As
part of Newsquest Media
Group, sales executives can
arrange tailored campaigns,
putting leaflets through as
many or as few letterboxes as
customers wish.
NB: Leaflets can be placed in our
letterbox copies but NOT in our
supermarket pick-up copies due to
health & safety issues.
The total marketing solution for Wirral
Ground Floor, Haymarket Court, Hinson Street, Birkenhead, CH41 5BX.
Telephone 0151 649 4026
Technical Information &
Copy Deadlines
Supplying Artwork
File guidelines
Advert size guide
Page Depth
• Save the file as a PDF version 1.3 • Maintain minimum photograph and ensure the .pdf file extension resolution of 300 dpi.
is included in the file name.
• The maximum file size for any • Supply PDF without crop or bleed supplied PDF is 20mb.
marks.
• We do not accept native • Do not include any symbols or software files.
special characters within the file • All received artwork will be name.
passed through our
• Do not secure your PDF with pre-flight checks. At this time,
any RGB or Pantone colour password protection.
spaces will be converted to • Ensure all fonts are embedded CMYK and transparencies will
within the PDF file and please be flattened.
avoid the use of TrueType fonts.
• Please do not include • Ensure the file is saved without transparencies in supplied pdf’s
any transfer function, dot gain or jpg’s. We do not guarantee
compensation curves, or the quality or printability of the colour profiles.
advert.
• Do not embed more than
Contact your representative to
3 levels of EPS or PDF 1.3 within
obtain a copy of our full artwork
the file in order to avoid
specification guidelines.
postscript errors.
We offer a full advert design service with every
booking if preferred.
320mm
Columns
mm 1
27
2
56
3
85
4
114
5
143
6
172
7
201
8
230
9
259
Booking Deadlines
Wirral Globe
Published
Wednesday
Deadline
6.30pm Monday (ROP/Classified)
All deadlines are subject to change around Bank Holidays
The total marketing solution for Wirral
Ground Floor, Haymarket Court, Hinson Street, Birkenhead, CH41 5BX.
Telephone 0151 649 4026
CONTACT US
To advertise in the Wirral Globe call one of our
experienced team members
Advertisement Manager
Julie Balmforth
Telesales Advertising Sales Executive
Gemma Roberts
e: julie.balmforth@nqnw.co.uk
e: gemma.roberts@nqnw.co.uk
t: 0151 649 4026
t: 0151 649 4019
Display Advertising Team Leader
Caroline Jackson
Classified
e: caroline.jackson@nqnw.co.uk
Family Announcements/Public Notices
t: 0151 649 4010
Display Advertising Sales Representatives
Della Crofts
t: 0151 649 4074
e: della.crofts@nqnw.co.uk
t: 0151 649 4040
Terri McBride
t: 0151 649 4022
e: terri.mcbride@nqnw.co.uk
Annette Valentine
Head of Classified - North West
Helen Turnbull
t: 0151 6494012
t: 01925 426921
e: annette.valentine@nqnw.co.uk
e: helen.turnbull@nqnw.co.uk
Sean Glennon
t: 0151 6494071
Head of Digital - North West
David Johnson
Kimberley Smith (Entertainments)
e: david.johnson@nqnw.co.uk
e: kimberley.smith@nqnw.co.uk
Digital Advertising Consultant
Rosie Stanistreet
e: sean.glennon@nqnw.co.uk
t: 0151 6494075
Education Advertising Sales Executive
Lucy Hewitt
t: 0151 649 4078
e: lucy.hewitt@nqnw.co.uk
Motors Advertising Sales Executive
Leahn Derby
t: 0151 649 4014
e: leahn.derby@nqnw.co.uk
Group Property Sales Executive
Anne Finney
t: 01925 426883 / 01204 537218
e: anne.finney@nqnw.co.uk
Recruitment Advisor - North West
Julie Roberts
t: 01925 426961
t: 01925 426920 m: 07968 471 131
m: 07880 095 250
e: rosie.stanistreet@nqnw.co.uk
Marketing Manager - North West
Bev Eastwood
t: 01254 298306
e: beastwood@nqnw.co.uk
Regional Promotions and Events
Zoe Donoghue
t: 01925 426918 m: 07930 174 977
e: zoe.donoghue@nqnw.co.uk
Leaflet Sales Team - North West
Kayleigh Ellis
t: 01925 426969
e: kayleigh.ellis@nqd.co.uk
e: julie.roberts@nqnw.co.uk
The total marketing solution for Wirral
Ground Floor, Haymarket Court, Hinson Street, Birkenhead, CH41 5BX.
Telephone 0151 649 4026