1. art and entertainment
2. visual art and design
3. design

Homewood Emerging Designer 2015 (#hed201)
Homewood is running a competition to discover and promote South Africa’s emerging design talent.
Applications for entry are invited from all interested individuals in the design professions.
Entry is conditional on acceptance of these terms and conditions.
The competition brief is to design and create a ‘space’ of approximately 36 sq. metres (6 x 6) in the
Homewood Kramerville showroom, using Homewood furniture, fabrics and papers from Hertex, soft
good and rugs from Hertex, paints and colours from Annie Sloan, and a R5000 budget to accessorize
and complete the space.
Spaces may be any room(s) or spaces (patios or gardens) in the home, office or a commercial
environment.
Eligibility and Conditions of Entry
1. The competition is open to all décor, design and architectural students and practitioners
with no more than five completed major professional assignments.
2. Entrants must be over the age of 18. There is no upper age limit.
3. Entrants must be South African nationals, resident in South Africa for the duration of the
competition (now until January 2016).
4. Entrants must submit a brief but illustrative portfolio of the design work – maximum 4
pages, and a written motivation for selection of no more than 500 words.
5. Entrants may submit up to 4 applications over the course of the competition.
6. Preference will be given to early entrants.
7. Entrants must be individuals, or partnerships of no more than two.
8. Travel, accommodation, and set-up or subsistence costs for selected finalists will be borne
by finalists and not Homewood or any of the associated sponsors. With this proviso ‘Out of
town’ entries (non-Gauteng residents) are welcomed.
9. HOMEWOOD will determine the suitability and qualification of entry applications for
consideration based on portfolios and motivations.
10. Six finalists will be selected during the running of the competition
11. Irrespective of the date of entry, finalists will be notified of their selection one month prior
to their display tenure.
Conditions applicable to selected finalists
12. Once notified of their selection finalists will have one month to plan and design their space.
During this time they will need to:
a. Select furniture for display. This should be done in consultation with Homewood
Kramerville staff, or the nearest Homewood showroom. There is no limit on goods
that may be used. All furniture and dimensions may be previewed on the
HOMEWOOD website.
b. Select custom upholstery requirements using fabrics from local Hertex ranges.
Upholstery of items is subject to agreement by Homewood, Hertex and their
appointed upholsterer Belle Furniture. It takes approximately three weeks for
custom upholstery to be done. Fabric selection should be done in consultation with
Hertex Kramerville staff or the nearest Hertex showroom. Fabrics may be previewed
on the Hertex website.
c. Select any wall paper and rugs or soft furnishings requirements from Hertex. This
selection should be done in consultation with Hertex Kramerville staff or the nearest
Hertex showroom. Wallpapers may be viewed on the Hertex website. Other items
must be viewed in showrooms.
d. Select paints and colours from the Annie Sloan range of chalk paints. Colours may be
previewed on the Annie Sloan South Africa website.
e. Prepare final design drawings and submit these to Homewood 1 week prior to setup.
Budgets and Allowances
13. An allocated cash allowance of R5000 from HOMEWOOD, which must be used by each
finalist for acquiring décor items which will become the property of the finalist after
competition display. This constitutes part of the finalists’ prize. All purchases must be
supported with VAT invoices in the company name (Homewood Retail Kramerville (Pty) Ltd).
Homewood reserves the right to select any or all elements of each design for continued
showroom display for a maximum period of up to six months. The winning space will be
reconstructed for further display of 1 month after the run of the competition, and all décor
items used must again be made available for this.
14. Hertex will provide finalists with a retail voucher of R5000 for locally stocked fabrics and
papers, as well as the ‘appro’ use of rugs and other soft furnishings from their showroom
collections to a value of R15,000. Goods will be returned to Hertex for credit in the condition
in which they were received. Custom upholstered goods will remain the property of
HOMEWOOD.
15. Annie Sloan South Africa will provide a budget of R5000 for paints and further décor items of
the finalist’s choice. Any objects acquired will become the property of the finalist, subject to
the same conditions as those in paragraph 13.
16. BY agreement with HOMEWOOD, finalist designers’ personal décor articles (including
additional structural elements, lighting, artworks, soft furnishings and objets – beyond those
acquired with the allocated budget allowance) may be included in spaces - at the finalist’s
own risk. These may include items sponsored by designers’ agreements with external
suppliers, but may not include any items of large furniture. Sponsored décor sourced by
finalists should not be in conflict with items supplied by Homewood or official competition
sponsors and will be allowed at HOMEWOOD’s sole discretion. Acknowledgement of these
additional sponsors will be limited to inclusion of the sponsor’s name on a single display
board no larger than A4 size on the stand. N.B. The winning space will be reconstructed for
further display after the run of the competition, and such items used must again be made
available for this.
17. Should finalists choose to in any way augment items acquired with the allocated budget they
acknowledge that they are aware that one of the judging criteria is use of budget
expenditure, and this MAY affect individual judges assessment of this criterion.
Applications for entry
18. Applications for entry must be submitted online at:
www.homewood.co.za/designer2015.html (a microsite page).
19. Applications will open on February 9th and remain open until midnight Friday 31st July 2015.
20. Applicants may submit multiple applications to a maximum of four, unless selected as a
finalist.
21. Access information for the application web page will be published in all calls for entry,
including those sent to design colleges and institutions, the print media and social media
promotions of competition entry, but navigation through the regular HOMEWOOD website
is not planned to be provided.
22. All applicants must submit an illustrative portfolio (maximum of four A4 pages) of their own
original design work, completed within the past 6 months. Designs must include at least two
complete (furnished) space plans in 2D or 3D views. File formats must be MS Word, MS
Excel, MS PowerPoint, PDF - or DWG, DWF, 3DS or TCW CAD formats. The more professional
the portfolio presentation, the better the applicant’s chance of selection as a finalist will be.
However it is understood that some applicants will have greater cad proficiency, experience
and access to smarter tools than others; we want entry to be as inclusive as possible.
23. Applicants must declare that portfolio work submitted is their own, and grant permission for
its use for publicizing the competition should HOMEWOOD choose to do so. This declaration
will be implicit in all entries submitted via the website.
24. A written motivation of no more than 500 words as to why entrants should be selected will
be required. This must be submitted online on the official entry form.
Other items to consider
25. A CAD generated drawing set, of the space with dimensions, is available on our website for
downloading by applicants. PDF File HERE. Other formats (TCW, DWG and SKP are available
on request – please e-mail sales@homewood.co.za )
26. Applicants may visit HOMEWOOD Kramerville to familiarise themselves with HOMEWOOD’s
products, and the proposed installation space.
27. Applicants may visit ant Hertex showroom to familiarise themselves with the Hertex
collections.
28. Applicants may visit any Annie Sloan stockist to review real paint colours
29. Applicants (and especially selected finalists) agree to make themselves available for
participating in publicity activities surrounding the competition, which may include press
interviews, still and video photography of designs, finalist installations, and themselves.
30. Finalist installations and rights to their competition design, and images thereof in any form
whatsoever will belong to HOMEWOOD and may be used for any purposes HOMEWOOD
deems fit.
31. This document will be made available online for download. HOMEWOOD reserves the right
to alter or extend conditions without prior notification, and such alterations will be binding
on all applicants.
32. Applicants must confirm acceptance of terms and conditions of entry and participation and
their willingness to comply. Online declaration of acceptance of ALL these provisions will be
provided.
Withdrawal
33. Applications for entry may be withdrawn in writing at any time prior to an applicants’
selection as a finalist. Written withdrawals are to be sent via e-mail to
sales@homewood.co.za
Selection and Notification of Finalists
34. ALL qualifying entries will be considered and reconsidered monthly. Entries will be
acknowledged by e-mail.
35. Six finalists will be selected by HOMEWOOD assisted where deemed necessary by our panel
of judges. The first selection will be by 24th March 2015. Refer to the schedule of dates.
36. Selection criteria will be:
a. Submitted portfolio: presentation; professionalism; aesthetic appeal; distinctiveness
of style; originality and innovation; use of colour; understanding of space utilisation.
b. Quality and content of written motivation
37. Selected finalists will be notified by e-mail and direct contact by the date indicated in the
schedule of dates.
38. To ensure an even playing field, selected finalists will only be notified approximately one
month before their display window period – see the schedule of dates.
39. Finalists will have sufficient time to select their furniture requirements in HOMEWOOD’s
Kramerville showroom, and those of participating sponsors, and then submit final plans for
their space. Plans are subject to acceptance. Plans must include a brief descriptive
declaration of design intent, and reasons for choices made.
Space installations
40. Requests for HOMEWOOD catalogued furniture not on display will be considered, but their
supply will be at HOMEWOOD’s discretion and supply cannot be guaranteed.
41. Set up will take place over the first two days allocated to the finalists exhibition period, and
must be completed within 48 hours.
42. All set-ups will be executed by selected finalists who will provide their own labour, tools,
hardware, equipment and required material. HOMEWOOD Kramerville showroom staff will
assist finalists where feasible subject to the prior approval of the HOMEWOOD Kramerville
showroom manager.
General
43. HOMEWOOD reserves the right to amend or extend these terms and conditions at any time
without prior notice.
44. The organiser and judges decisions in all matters will be final, and no correspondence or
engagement will be entered into with entrants, or the public.
Schedule of dates (all dates are 2015 unless otherwise stated):
Event
Send first call for entries to
design institutions
Advertorial call for entries in
SA Garden & Home
Final Acceptance of entries
Dates for finalists
Date
2nd to
9th Feb
March
Issue
31-Jul
Selection
by
Notifica
tion by
SETUP
ON
SHOW
STRIKE
DOWN
1st finalist
24-Mar
29-Mar
2nd finalist
21-Apr
26-Apr
3rd finalist
19-May
24-May
4th finalist
16-Jun
21-Jun
5th finalist
14-Jul
19-Jul
6th finalist
11-Aug
16-Aug
27-28
Apr
25-26
May
22-23
June
20-21
July
17-18
Aug
14-15
Sept
29 Apr 22 May
27 May 19 June
24 June 17 July
22 July 14 Aug
19 Aug 11 Sept
16 Sept 9 Oct
23-24
May
20-21
June
18-19
July
15-16
August
12-13
Sept
10-11
Oct
Decision on winner
1st week
October
2015
Criteria for judging
Finalists’ spaces will be independently scored by the panel of judges based on:
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adherence to the brief
adherence to submitted designs
showcasing of natural woods
showcasing of HOMEWOOD products
overall aesthetic appeal of the space
distinctiveness of style (individuality)
originality and innovation
Judges
Adjudication
By
18-May
15-Jun
13-Jul
10-Aug
07-Sept
30-Sept
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use of colour
use of décor budget
contemporary appeal
real world practicality
cohesiveness of design elements
space planning
eco-friendliness
judge’s own criterion
Judges will apply these criteria according to their own personal interpretation.
Judging panel:
The panel will comprise of:
Andrea Kleinloog – Founder – multi award winning founder of Anatomy Design
Mary Jane Harris – Editor of SA Garden & Home Magazine
Marcia Margolius – Editor and Blogger extraordinaire at SA Décor & Design
A representative of the iiD Professions
Angela Chatfield – GM Decorex South Africa
Ian Perry – MD and Design head of HOMEWOOD
Dave Macdonald – Sales & Marketing Director of HOMEWOOD
Scoring:
Judges will review each finalist’s display independently, and rate the installation according to the
above criteria on a scale of 0 to 10. Judges will also give personal weighting to each criterion, their
top five weighted at 3, the next five at 2 and the remaining five at 1. Scores (out of a possible 300
from each judge) will be aggregated and at the close of the competition the recipient of the highest
score will be the winner.
In the (unlikely) event of a tie or extremely close finish (within 5 points) the tie break decision will be
made by the panel of judges. If required Ian Perry, MD of HOMEWOOD will hold the casting vote.
Prizes and Rewards
All finalists get a practical opportunity to set up their space, a set of professional quality
photographic portfolio images, and their work will be on public display in the HOMEWOOD
Kramerville Showroom for approximately one month.
All finalists and their work will be extensively featured and profiled by HOMEWOOD and the
competition partners, both in print and social media.
They will receive the judges’ assessment of their work.
All finalists will receive a free copy of Marcia Margolius’ SA Décor & Design Buyers Guide 2016, and a
free listing in the 2017 edition.
They will keep their selected R5000 worth of décor items (subject to conditions listed above).
Finalists (and the winner) may use HOMEWOOD showroom facilities at their own discretion and
convenience for consulting with customers, and clients during their exhibition window(s). They
undertake not to intrude into HOMEWOOD’s regular business activities.
The prizes may be extended beyond this list as the competition gets underway
The first 50 entrants will receive a free copy of Marcia Margolius’ Décor & Design Guide 2015.
PLUS
The winner (the finalist with the highest composite judges’ score) will be declared HOMEWOOD
Emerging Designer 2015. A trophy and certificate of the award will be presented.
The winner will receive a retail voucher for R50,000 worth of HOMEWOOD furniture. This may
include custom designed furniture made by HOMEWOOD and designed by the winner.
The winner and their winning space will be featured in the January 2016 issue of SA Garden & Home,
as well as receiving extensive partner coverage in social media.
The winner’s installation will be reconstructed for a second display period of at least two months.
During this period the winner may use the space for client consultations and briefings.
The winner will be given a free full listing and added personal exposure in Marcia Margolius’ SA
Décor & Design Buyers Guide 2017.
The winner will receive a retail product voucher from Hertex to the value of R5000
The winner will enjoy 2 years free membership of the iiD (at the appropriate level of membership).
The winner will be given a one-on-one in depth briefing into the world of wood science, and
furniture design with HOMEWOOD MD Ian Perry.
Should the winner be available and wish to take up the challenge, they will be considered for a
position as HOMEWOOD’s in-house Décor and Design Consultant, which will include a furniture
design internship and mentoring by Ian Perry.
Official Partners
Print Media – SA Garden & Home
Social Media – SA Décor & Design
Fabrics and Wallpapers – Hertex
Paints and colours – Annie Sloan South Africa
Other Support and Promotional Endorsements – iiD Professions, Decorex South Africa