1. No category

th
May 24
CEO,
Maxima Capital
Management
麥實創投 總經理
Mr. Max Fang, best known as Dell’s first employee in Asia, is
also internationally respected for building the company’s
well-developed Supply Chain Management System across
Asia. He later became a successful venture capitalist who
spotted several great innovations, including one that paved
the way and made possible for Smart phones of today.
Date ： Sunday, May 24, 2015
Richard De Vries
Venue ： Room 601, Commercial Building, NCCU
(Class of 2007)
Managing Director,
Geber Brand Consulting
Event Schedule
9:00 － 9:30 am
9:30 － 9:40 am
In 2008 I founded Affinity-Asia Brand Consulting (愛芬尼顧問有限公司)
Registration & Reception
when I saw that the great qualities of Taiwanese companies weren't be-
IMBA Alumni Association Board Election
globalize effectively. After a management re-organization Affinity-Asia
ing recognized in overseas markets. They lacked the right strategies to
then became Geber Brand Consulting (格博品牌行銷顧問公司).
We provide Strategic Brand Consulting, including corporate re-
9:40 － 11:10 am Keynote Speech － Precious Fundamentals
branding, positioning, CIS (Corporate Identity System) Design, market
（Mr. Max Fang 方國健)
analysis, PR and events. In short we help Taiwanese and Chinese companies looking to go international and Western companies looking to
enter Greater China by 'Glocalizing' their strategy and image.
11:10 － 11:20 am Break
11:20 － 12:10 am Panel Session ： Join talks with Panelist
Charles Liang 梁偉祺
12:10 － 12:15 pm Closing & Group Photos
12:15 － 2:00 pm Luncheon
CEO,
(Class of 2008)
Snailhouse.com.tw 窩牛網
Signup ： Please fill out online registration form before May 20
th
（Open for IMBAers or by invitation only）
Contacts ： Emily Huang
the real restate business in Taiwan in seeking a new breakthrough on
e-commerce. This website has become the first platform that people
http://goo.gl/forms/u99AWlgpFp
Fee ： NT$500 ( $300 for signup before May 15
In 2013, I started up Snailhouse.com.tw by foreseeing the chance of
th
)
Tel ： 02-2939-3091 ext. 65410
Email ： Emily28@nccu.edu.tw
can quickly browser all the details of house items online then start
bargaining the price with the seller under anonymity. More importantly, all cash flow online will be protected by Tai-Shin bank trust
account to ensure the transaction safety.
Now Snailhouse.com.tw has more than 16 new house projects online,
and has allied with the branding construction companies and major
brokers to promote this concept collectively. We expect to implant the
O2O concept from e-commerce to traditional real estate business.