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Personal Branding Worksheet
Brand You
What makes me different?
What would my clients say is my biggest strength?
What do I believe is my most noteworthy trait?
What do I do to add value to my clients, prospects and connections?
What do I want to be known for?
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Reputation: Start with where you are now
1. Google Yourself
You need to understand what is out there on the world wide web that is about you. Be sure you
use quotation marks around your name to come up with the most accurate results.
2. See yourself as other's do
Take a critical eye on all you are doing with your social media and your branding. From website to
social media post, you need to see yourself as other people do. What message are you putting out
there? Are you putting your best personal brand image into the world?
3. Set up Google Alerts for your name.
Google alerts are free and give you updates on when your search quarry comes up in Google
results. Start with setting up an alert for your name (don't forget the quotation marks) and
consider adding alerts for your company and competitors.
What are people saying about you?
What are you saying about yourself?
What are your branding strengths right now and what needs to be imrpoved?
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Remember me: Be memorable to increase brand awareness
1. Lead with value
LEading with value means you bring something of value to the table. You give something of
value to your connections, clients and prospects. You become known as a valuable asset by
leading with value rather than leading with a sales pitch. People remember those who care.
2. Consistent Branding
Be consistent in your bios, headshots, and brand colors. You want to be remembered but that can
be very difficult if all you do looks different all the time. Make sure your website, social
networks, business cards and all other marketing come together in a cohesive brand.
Photos Matter: Tips for great headshots
Be honest: Do you look the same in your professional and social media
photos as you do in person? If not, you have a branding problem.
A professional headshot should meet the following requirements:
1. Focus on subject’s face with limited distractions
2. Subject should be smiling
3. Subject is wearing clothing that reflects their personal brand.
4. No sunglasses, no hat, no t-shirts with slogans or intricate patterns
5. Females no plunging necklines or large, dangling earrings
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Using social media for personal branding
Facebook
Use your cover image to show off your personality. Remember that profile cover images are seen
by the public regardless of your security settings.
Keep your work and educational information up to date
Customize your privacy settings so what you do not want to be seen by everyone, is hidden.
Be sure to audit your social media profile and the posting you add to be sure you are putting out
the right brand image. Keep in mind, using your Facebook personal profile is by no means
required. It is your choice. However, you want to be sure your settings are such that you are not
posting things that anyone can see without your knowing.
Twitter
Use your cover image to show off your personality.
Have your professional headshot up. People on Twitter would much rather interact with a
person than a logo.
You only get 160 characters for your bio so be sure to be clear and to the point. Use keywords too
if you can.
Don't just push content. Engaging with people is one of the most powerful things you can do on
Twitter.
Share great content about your industry and interest. Let your personal brand be reflected in
sharing your expertise and interest.
Use Twitter search to find relevant content, people and also to monitor your brand.
LinkedIn
More than any other social network, LinkedIn is the most important when it comes to having a
great professional headshot.
Fill out your profile completely.
Use keywords throughout your profile
Tell your whole professional story
Stellar Media Marketing
Kelly@Stellar247.com
www.stellarmediamarketing.com
720.515.6137
/Stellar247
@Stellar247