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THE VALUE OF STRATEGIC DATA MANAGEMENT:
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Customers who have implemented an on-going data management program have increased lead production by
260% on average. – Eloqua Marketing Automation Benchmark Report
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Companies that employ consistent data hygiene create 700% the
number of inquiries and 400% the number of leads than those who
do not. – Eloqua Marketing Automation Benchmark Report
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Companies that regularly maintain their database realize 66%
higher conversions to revenue compared to those that do not. –
SiriusDecisions
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Organizations that have an early-phase data strategy in place can
expect a roughly 25% uplift in conversion rates between the inquiry
and marketing qualified lead stages. – SiriusDecisions
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Unifying disparate databases through a technology layer can
contribute to a conversion stage increase of 12.5%
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Data management is “critical to enabling CRM leaders to create the
360-degree view of the customer required for an optimized
customer experience.” – Bill O’Kane, Research Director, Gartner
IS YOUR DATA AN ASSET?
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The $1-$10-$100 Rule: It costs $1 to verify record on entry, $10 to clean and de-dupe after and $100 per record
if nothing is done – SiriusDecisions
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As much as 40 percent of the marketing prospect data with
which businesses try to generate new business is inaccurate DemandGen Report
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…between 2 and 2.5 per-cent of a typical b-to-b database goes
bad every month, or roughly 25 to 30 percent each year.” –
SiriusDecisions
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64% of Best-in-Class companies have well established processes
for cleansing marketing databases (as compared to 26% of
laggards) – Aberdeen
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43% of Best-in-Class companies append data at the point of
conversion (i.e., at registration form, or in between form and
database) – Aberdeen