The world’s leading trade fair brand for the automotive service industry Birmingham | Buenos Aires | Chicago | Dubai | Frankfurt Istanbul | Jeddah | Johannesburg | Kuala Lumpur | Madrid Mexico City | Moscow | New Delhi | Shanghai | St. Petersburg Get connected Join the future of the automotive service industry Founded in Frankfurt in 1971, Automechanika has now been held in a growing number of global locations since 1997. Current dates and further information on all 15 events can be found at automechanika.com Dear exhibitors, visitors, business partners and colleagues, the automotive industry is changing. Sustainability, urbanisation, connectivity and digitalisation call for new technologies that the industry is not always able to deliver on its own. Suppliers, OEMs and the automotive aftermarket are therefore growing in importance, while the replacement parts and equipment market is also becoming increasingly globalised. With 15 events in 14 countries, Automechanika is the world’s leading trade fair for the automotive industry. It includes highly international shows in Frankfurt, Dubai and Istanbul, as well as events with a more regional focus, such as Automechanika St. Petersburg. New additions include Chicago, Jeddah and Birmingham. And the Automechanika family will continue to grow. In order to identify new event locations and support our partners’ and customers’ market entry, Messe Frankfurt carries out exhibitor surveys on an annual basis. Expertly managed organisation and extensive marketing and PR campaigns in close liaison with our partners and customers guarantee the consistently high quality of our events. Every single Automechanika trade fair is a driver of innovation, a trend barometer and intercultural meeting place for the global automotive technology and design community. Automechanika and its events around the world now stand for some 16,000 exhibitors and 600,000 visitors, as well as 45 years of experience. A proud achievement for which I would like to thank our partners, event managers, industry associations, colleagues and all our customers in production, sales and service. Your dedication and loyalty have made the Automechanika brand an international success story. I do hope you will get connected with us and the automotive future. Michael Johannes Automechanika Brand Manager Automechanika worldwide 2 3 Who we are and what we stand for The assets of the Automechanika brand 4 International and regional industry forums Sustainability Innovation Contacts in more than 160 countries Comparability and quality Transfer of commercial and technological know-how International manufacturers and major customers from all over the world 16,000 exhibitors and 600,000 visitors worldwide 5 Opening doors to important growth markets Chicago is an ideal location for the venture because it is centrally located in the U.S. and easily accessible for drive-in attendees and air travel. We look forward to Automechanika Chicago – a new high-calibre event with emphasis on education and innovation. Rahm Emanuel Mayor of Chicago Welcome to the USA, the UK and to Saudi Arabia NEW In 2015, we are staging the first ever Automechanika in Chicago. Exhibitors include leading names such as BMW, Dupont, Schaeffler Group USA Inc, Bosch Automotive Service Solutions, Sonax, Menzerna, NGK Spark Plugs and many more. Which is not surprising: after all, the USA represents one of the largest automotive markets in the world! The US automotive industry is currently estimated at $300 billion per year. The aftermarket is showing an annual growth rate of 3.4 per cent, with 162,500 garages and workshops offering repairs and services. For global suppliers and spares manufacturers, Chicago is an ideal platform to meet and forge new partnerships with wholesalers, distributors and importers. Automechanika Chicago is easy to reach from anywhere in the world and offers a perfect stepping stone for businesses looking to enter the US market or consolidate existing relationships. For further information please visit automechanika-chicago.us.messefrankfurt.com 6 NEW NEW A further new departure is Automechanika Birmingham, which is due to be launched in 2016. This is the first Messe Frankfurt event to be held in the United Kingdom and is organised under licence by Forest Exhibitions Ltd. Plus, with the SMMT (Society of Motor Manufacturers and Traders), we have a strong partner to support the event. Around 250 exhibitors and approximately 5,000 trade visitors are expected, primarily from Great Britain and Northern Ireland. The focus of Automechanika Birmingham is on the automotive supply sector and all aspects of aftermarket business. The market for vehicle components in the United Kingdom is very strong and, according to recent forecasts, will continue to grow over the coming five years. This means there is an urgent need for a specialist trade fair for the automotive sector. For further information please visit automechanika-birmingham.com The first Automechanika in Jeddah in 2016 will welcome over 150 exhibitors from more than 20 countries. Alongside Automechanika Dubai, Messe Frankfurt is establishing this as our second event in the Middle East to further open up one of the world’s most lucrative automotive markets. In 2013 alone, Saudi Arabia imported over one million vehicles at a total value of $20 billion. With a population of just under 30 million, 30 per cent are currently planning to purchase their own vehicle; 7.1 million cars are already on the road. Demand in spares is growing accordingly: based on $3.8 billion in 2013 and an annual growth rate of 7.7 per cent, the 2018 turnover is estimated at $5.5 billion. It is high time to leverage this market potential. At Automechanika Jeddah, major buyers and decision-makers will come together to network and build valuable connections. For further information visit automechanikajeddah.com 7 Quality speaks for itself Industry and association representatives about Automechanika “Automechanika is synonymous with success in the automotive aftermarket, virtually worldwide. The fair in Frankfurt has a global power of attraction, while the regional events reach important local players. The quality of the discussions with trade visitors is outstanding. And all of this in a modern and innovative, yet down-to-earth setting, which is perfect for Schaeffler.” Michael Söding Chairman of the Board Schaeffler Automotive Aftermarket GmbH & Co. KG “ Automechanika is a global industry showcase of the highest standard and we’ve been using it for many years to present our product and service innovations to an international audience of industry professionals. At the same time, the show offers an excellent opportunity to meet our customers and suppliers. Benchmarking is an inevitable part of an event like this and we welcome this as an incentive to continually improve.” Olaf Henning CEO MAHLE Aftermarket “Bosch Automotive Aftermarket provides a wide range of diagnostic and workshop tools, automotive spare parts, workshop concepts and services. Automechanika is an ideal platform to showcase new products and services. We have had a presence at Automechanika since the early 1970s and are using the trade fair to engage with our customers. As a globally active business, the international profile of the show’s trade visitors is of particular importance to us.” “Automechanika is the established global brand for high-quality trade exhibitions for the automotive industry. In Frankfurt and many other event locations around the world, Automechanika brings together industry representatives from far and wide. VREI e. V. and its members are proud to support Messe Frankfurt and Automechanika, the leading trade show brand for our industry.” Thomas Fischer Chairman VREI, Verein Freier Ersatzteilmarkt e. V. Dr. Uwe Thomas Chairman of the Board of the Bosch Automotive Aftermarket Division 8 “Automechanika combines information and communication with a rich and diverse experience. Virtual contacts cannot compete with this attractive combination. Automechanika offers similar innovative strengths as the exhibiting companies and succeeds every time in presenting a highly relevant trade show and meeting point for the aftermarket, which neither exhibitors nor visitors should want to miss.“ “In our opinion, Automechanika is the most important hub for the sector. SATA has been using it as a platform for brand and product presentations for decades. Automechanika is our most important global trade fair partner and supports us in terms of both strategic business acquisition and long-term customer retention. Particularly striking is the professional working relationship with Automechanika team.” Helmut Ernst ZF Services, Chairman of the Board Albrecht Kruse CEO SATA GmbH & Co. KG “Automechanika has been a fantastic success for us – so much so that we’ve tripled UK Pavilions in the last three years. We have been extremely impressed with the high quality of visitors resulting in high number of business leads.“ Mike Hawes Chief Executive at the Society of Motor Manufacturers and Traders (SMMT) 9 Cooperation brings success Strong partnerships with top international event organisers and industry associations ACE ACE Exhibitions (Al Harithy Company for Exhibitions) is Saudi Arabia’s premier event organiser, having staged more than 500 successful events across the Kingdom, covering a range of industries and sectors. ACMA ACMA represents the interests of India’s automotive component manufacturers. ACMA Automechanika New Delhi is the country’s first trade fair devoted specifically to the auto component industry and was held for the first time in February 2013. CNAICO The China National Automotive Industry International Corp (CNAICO) is an integrated state-controlled company that specialises in cross-sector, diversified structures in international trade as well as trade fairs. Since Automechanika first started to hold events in Asia in the late 1990s, CNAICO has been an important partner of Messe Frankfurt. Forest Exhibitions Ltd Forest Exhibitions Ltd is owned and managed by the UK Sales Partner for Messe Frankfurt since 2008, Mr Rob Sherwood. He brings decades of experience in organising B2B trade exhibitions in the UK. Automechanika Birmingham has been licensed to Forest Exhibitions Ltd by Messe Frankfurt Exhibition GmbH. 10 HANNOVER MESSE International Automechanika Istanbul is a joint venture with the international subsidiary of Deutsche Messe Hannover (founded 1981). IFEMA, Feria de Madrid IFEMA is Spain’s largest trade fair organiser with around 80 events per year, including some of the most important shows in specific sectors. Motortec Automechanika Madrid has been held in a two-yearly cycle since 2011. ITE ITE Group plc is a leading British-based organiser of trade exhibitions and conferences, particularly in Russia and other emerging markets. Since 2010, the ITE Group together with Messe Frankfurt have been organising Automechanika Moscow powered by MIMS i.e. MIMS powered by Automechanika Moscow in alternate years. Matrade, Mai With the Malaysia External Trade Development Corporation (MATRADE) and the Malaysia Automotive Institute (MAI), Messe Frankfurt has important partners in this region. Together they have been organising Automechanika in Kuala Lumpur since 2003. MEMA, SEMA, APRA MEMA (Motor Equipment Manufacturers Association) and SEMA (Specialty Equipment Marketing Association) are two of the largest US automotive industry associations. Together with APRA (Automotive Parts Remanufacturers Association), whose history goes back to the 1940s, they organise PAACE Automechanika Mexico City, which has been held annually since its launch in 1999. RESTEC RESTEC EVENTS is a global event and conference management company within the RESTEC Group. From offices in St. Petersburg and Moscow, RESTEC EVENTS operates some 350 exhibitions and conferences covering more than 40 industries worldwide. UBM Advanstar UBM Advanstar, part of UBM Americas, is a US-based event and marketing services business serving the fashion, licensing, life sciences and powersports industries. The company owns and operates a portfolio of 54 tradeshows, 100 conferences, 30 publications, and almost 200 electronic products and websites. 11 Components that show the way forward Focus areas within the Automechanika brand Tomorrow’s mobility – driven by alternative powertrains In the face of climate change, resource depletion and unstable fuel prices, the development of alternative drives is high on the agenda. Automechanika addresses the topic in its full breadth. In particular, it offers a high-profile platform for the pioneers of e-mobility. In addition to alternative fuels and powertrains, topics such as charging infrastructure, financing, power supply and management, maintenance, repair and training are also covered. Visitors from all over the world come here to find out the latest thinking in innovative mobility concepts that are future-proof as well as practical and affordable. Training needs – modern technology meets traditional trade The automotive sector continues to represent an attractive career choice for young people. Automechanika provides a comprehensive overview of the wide range of training opportunities in this sector. It gives companies a platform for their recruitment efforts while at the same time offering keen young car enthusiasts a chance to find out more about the industry and make vital first contacts. And, of course, the show also offers excellent opportunities to broaden skills and knowledge, with a range of workshops, certified courses, talks and presentations that combine practical skills and strategic forward thinking. 12 Truck Competence – a clear statement for the commercial vehicle sector For the transport and delivery of goods, smaller and lighter vehicles are becoming increasingly important. Moreover, demand for specialised and more efficient, low-emission goods vehicles is also increasing. Suppliers must adapt to the changing market and offer components that contribute to improved fuel-efficiency. Automechanika brings together a wealth of competence in this field. Our special visitor guide lists exhibitors with expertise in the commercial vehicles sector and the “Truck Competence” logo makes it easy to find their stands at the event. 13 Expertise and networking Internationally acclaimed conference programme With a wide range of talks, presentations, workshops and panel discussions, Automechanika events offer an ideal forum for the exchange of information with colleagues and experts. Regardless of its location, Automechanika is a global platform for communicating with target groups from the workshop, service and trade sectors and an indispensable market driver for the automotive industry. Just two examples: 14 NEW Connected Mobility Conference, Laguna Seca, USA Leading figures from the field of eMobility and iMobility will be meeting in Laguna Seca at the end of October 2015. The conference, organised by Messe Frankfurt, will look at the latest developments and technological innovations in the increasingly important arena of sustainable mobility and intelligent, connected cars. NextGen Auto International Summit China, Shanghai The Chinese automotive industry has been experiencing a period of unprecedented growth. Held since 2012 alongside Automechanika Shanghai, the NextGen Auto International Summit conference focuses on intelligent, lightweight vehicles with alternative powertrains. Auto industry executives, R&D engineers, senior Chinese government representatives and overseas experts are sharing their insights on China’s journey towards a competitive and sustainable automotive industry. 15 Messe Frankfurt against Copying An initiative that offers protection against product and brand piracy In 2006, Messe Frankfurt became the first trade fair organiser in the world to launch an initiative against product and brand piracy. “Messe Frankfurt against Copying” is committed to protecting brands, samples and models during all Automechanika events. This initiative aims to ensure that exhibitors and visitors are fully informed about the registration and assertion of intellectual property rights. Messe Frankfurt works in close liaison with official bodies and private organisations in the field of protection of intellectual property. In urgent cases, it arranges for legal support on site, and an emergency legal service offers exhibitors free initial advice during the events. Thankfully, these days, most products and brands are now more effectively protected, for instance through the official registration of property rights. The number of products confiscated by customs has fallen significantly since the start of the initiative. Information on patent protection at all Automechanika trade fairs worldwide 16 17 We keep on growing More room for your success – more space for Automechanika Shanghai The Shanghai event consistently breaks records in the number of exhibitors, visitors and exhibition space. This strategic move will allow the show to continue to grow and help everyone involved in the automotive industry network, build their brands and generate more business. Jason Cao Senior General Manager, Messe Frankfurt (HK) Ltd The automotive industry is becoming increasingly globalised and this trend is set to continue apace. It is now commonplace for German vehicles to be both manufactured and sold abroad – China is a good example for this. Which makes it even more important for the Automechanika brand to be globally represented, bringing together international manufacturers and major buyers from around the world, as well as creating a local focus in the world’s major growth markets. Exhibition space in sqm 220,000 220,000 200,000 180,000 180,000 160,000 140,000 Automechanika Shanghai now at a bigger venue Automechanika Shanghai is organised by Messe Frankfurt (Shanghai) Co Ltd and the China National Automotive Industry International Corporation (CNAICO). It is the second largest of 15 Automechanika events held in Africa, Asia, Europe, and Central and South America. As a result of the continued growth of the show, Automechanika Shanghai 2015 will take place at a larger venue, the National Exhibition and Convention Center in Hongqiao, Puxi, to provide the extra space needed. 120,000 92,000 100,000 80,000 60,000 40,000 20,000 10,000 2004 2008 2012 2014 For further information please visit automechanika-shanghai.hk.messefrankfurt.com New venue: National Exhibition and Convention Center in Hongqiao, Puxi 18 19 All supporters at a glance. All events at a glance. 26. 2 – 1. 3. 2015 New Delhi, India 15 – 17. 7. 2015 Mexico City, Mexico 11 – 14. 3. 2015 Madrid, Spain 24 – 27. 8. 2015 Moscow, Russian Federation 19 – 21. 3. 2015 Kuala Lumpur, Malaysia 2 – 5. 12. 2015 Shanghai, China 25 – 27. 3. 2015 St. Petersburg, Russian Federation 26 – 28. 1. 2016 Jeddah, Saudi Arabia 9 – 12. 4. 2015 Istanbul, Turkey 7 – 10. 4. 2016 Istanbul, Turkey 24 – 26. 4. 2015 Chicago, IL, United States 7 – 9. 6. 2016 Birmingham, United Kingdom 6 – 9. 5. 2015 Johannesburg, South Africa 2 – 4. 6. 2015 Dubai, United Arab Emirates Visit us on 13 – 17. 9. 2016 Frankfurt am Main, Germany 9 – 12. 11. 2016 Buenos Aires, Argentina Messe Frankfurt Exhibition Postfach 15 02 10 60062 Frankfurt am Main, Germany Tel. +49 69 75 75-0 Fax +49 69 75 75-59 08 automechanika@messefrankfurt.com www.automechanika.com More information about automotive fairs and conferences automotive.messefrankfurt.com
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