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2015 NHCC Spring Summit
Tuesday, May 19 – Thursday, May 21
Embassy Suites Northwest Arkansas
Hotel Spa & Convention Center
3303 Pinnacle Hills Pkwy
Rogers, AR 72758
Summit Hotel
Summit Overview
Telephone:
(479) 254-8400
The National Hispanic Corporate Council proudly presents the 2015 NHCC
Spring Summit: Next Generation Hispanic Workforce: Acquire,
Develop, and Retain brought to you by Wal-Mart & Tyson Foods. The
summit will bring together subject matter experts in the areas of talent
development and employee resource groups with the objective of
identifying key opportunities and challenges for a stronger cooperation
between these highly interlinked fields.
Gathering executives and guests from NHCC-member companies, in
northwest Arkansas, the summit will address a wide range of topics,
including corporate ERG models and best practices, talent development
strategies in corporate America, innovations in the executive development
space, and the role of diversity and inclusion strategies as a vehicle for
sustainable diverse talent development.
Summit Website
http://nhcchq.org/upcoming-events/2015-spring-summit/

Conference: Conference attire for all sessions and receptions is
business

Members Dinner: Attire is semi-formal / cocktail/dressy. Business
suits are appropriate for men.
Dress Code
Airports and Ground
Transportation
The Northwest Arkansas Airport is 10.2 miles away. Approximately 22
minutes to hotel.
Information regarding types of ground transportation can be found at
Click Here for Buses, Shuttles & Taxis.
Reservations for summit attendees covered under National Hispanic
Corporate Council (NHCC). Please follow this link to reserve your room by
Sunday, April 26, 2015
Please click here to make your reservation
Should you need to cancel or revise your reservation, please call:
(479) 254-8400
Hotel Accommodations
All room, tax, and incidental charges are your responsibility. Please have
a credit card at check-in.
Embassy Suites NW Arkansas
Hotel Spa & Convention Center
3303 Pinnacle Hills Pkwy
Rogers, AR 72758
© 2015 National Hispanic Corporate Council. All rights reserved.
Information contained herein is confidential and for internal use.
Rate: $159.00 per night
Check-in: 4:00 PM
Check-out: 12:00 PM
Conference Registration
Packets
Registration Desk is open:

Tyson – Back Entrance; Wednesday at 8:30am

Embassy Suites – South Rotunda; Thursday at 8am
On-site Contacts
Eduardo Arabu, NHCC, (cell) 773-817-5208
Octavio Hinojosa-Mier, NHCC (cell) 202-528-7229
Media Inquiries
Direct all media inquiries to Octavio Hinojosa-Mier, (cell) 202-528-7229,
OHinojosaMier@nhcchq.org
Walking Map
{Provided by the Hotel}
Agenda
Day 1 | Tuesday, May 19, 2015
9:00am – 2:00pm
Tyson
NHCC Board of Directors Meeting (Open–Except for Executive Session)
Tyson Foods, Inc. Corporate Headquarters
2200 W. Don Tyson Parkway, Springdale, AR 72762
6:00pm
Embassy Suites Lobby
Gather in the lobby to take bus to the reception
6:30pm – 8:30pm
The Walmart Museum
2015 NHCC Spring Summit Welcome Reception
The Walmart Museum, 105 N. Main Street, Bentonville, AR, 72712
Sponsored by Walmart
8:30pm
Walmart Museum
Lobby
Gather in the lobby to take the bus to the hotel
© 2015 National Hispanic Corporate Council. All rights reserved.
Information contained herein is confidential and for internal use.
2
Day 2 | Wednesday May 20, 2015
6:30am – 8:15am
Embassy Suites Lobby
Enjoy complimentary cooked-to-order breakfast buffet offered by
Embassy Suites
7:30am – 8:15am
Trammel Boardroom
New Member Orientation (First-time attendees)
8:15am
Embassy Suites Lobby
Bus departure to Tyson Foods, Inc. Corporate Headquarters
2200 W. Don Tyson Parkway, Springdale, AR 72762
8:30am
Tyson | Back Entrance
Registration opens
9:00am – 9:30am
Tyson | Auditorium
Spring 2015 Summit Kickoff & Welcome Remarks
9:30am – 11:00am
Tyson | Auditorium
Northwest Arkansas Council Presents ENGAGE Northwest Arkansas:
How the NW Arkansas business community created a unique publicprivate partnership to support Latino youth in regional workforce
development.
11:00am – 11:15am
Tyson | Foyer
Break
11:15am – 12:00pm
Tyson | Auditorium
Case Study: Impact Assessment on Corporate Executive Development
Program (CEDP) on Executive Leadership
12:00pm – 1:00 pm
Tyson | The Atrium in
Tower 3
NHCC Members Lunch
Sponsored by Tyson Foods, Inc.
1:15pm – 2:30 pm
Session 1
Tyson | Room 1
Cultivating Talent Track: Attracting Diverse Employees with
Professional Development Initiatives
Description: Participants will learn effective methods to attract entry-level
talent directly from Fortune 1000 practitioners. This session will seek to answer
the following questions: What are companies doing to source and hire diverse
talent in unique ways? Are you using employee resource groups or any other
development methods? How do you embed professional development programs
into your marketing strategy?
Tyson | Room 2
ERG Track: Turning Latino ERGs into a Talent Engine and a Catalyst for
Economic Growth
Description: Participants will gain insights on how Latino ERGs are thriving in
corporate America. Membership is on the rise, they are making a larger
business impact, and companies are investing more. However, with increased
visibility comes increased responsibility. In this session, Dr. Rodriguez will
share what next generation Latino ERGs are doing to enhance their members’
visibility, capability and ultimately, their promotability. You’ll learn what steps
are necessary to ensure Latino ERGs serve as a talent engine to groom top
Latino talent. Also, discussed will be strategies that help to avoid Latino ERGs
becoming an “under-utilized asset” when it comes to business goals and
initiatives targeting the Hispanic market. Attendees will also learn about 4C
ERG Framework, created by Dr. Rodriguez, which is quickly becoming a
common standard for how companies organize their ERG efforts.

Dr. Robert Rodriguez, Founder & President, DRR Advisors
Tyson | Room 3
B2B Track: B2B Value Proposition for Having a “Local” Team
Description: This session will focus on the value of a having a local team
tasked with serving the company's B2B account and on what's required
from the local team to effectively service the B2B account.
2:30pm – 2:45pm
Tyson | Foyer
Break
2:45pm – 4:00pm
Session 2
Tyson | Room 1
Cultivating Talent Track: Talking the Talk and Walking the Walk, Best
Practices in Mid-Management Talent Development
Description: Participants will gain valuable insights into the mid-management
stage of professional development. Now that the talent is in the door, we seek
to answer the following questions common across industries: What are
companies doing to continue their professional development? How are they
identifying high-potential development candidates? What methods are being
used at a company-wide level to create thoughtful succession plans?
Tyson | Room 2
ERG Track: Enhancing Diversity & Inclusion Efforts for Strategic
Success
Description: Participants will learn why a Latino ERG program is important for
a company’s strategic commitment in building a diverse and inclusive culture.
The session focuses on how ERGs are places to connect, leverage, learn and
build employee skills. In addition, we seek to answer how to leverage these
groups to create a high-energy climate of diverse thought, creativity and
innovation that fully engages employees within the company.
Tyson | Room 3
B2B Track: Business Case for a “Local” Team with Diverse Talent and
Suppliers
Description: This session will focus on why a team of diverse talent and
suppliers is essential to the success of a local team to effectively service a B2B
account and on best practices to source diverse talent and suppliers in the local
market.
4:00pm
Gather in the lobby to take bus to the hotel/dinner location
5:30pm – 6:30pm
Embassy Suites Lobby
Managers’ Reception offered by Embassy Suites (Optional)
6:30pm – 7:00pm
Location TBD
Pre-Dinner Reception
7:00pm – 9:00pm
Location TBD
NHCC Member Dinner
Day 3| Thursday May 21, 2015
6:30am – 8:45am
Embassy Suites
Lobby
Enjoy complimentary cooked-to-order breakfast buffet offered by
Embassy Suites
9:00am – 9:30am
Embassy Suites |
Grand Ballrooms 9/10
Morning Welcome Remarks
9:30am – 10:30am
Embassy Suites |
Grand Ballrooms 9/10
Keynote Presentation: “Preparing Corporate America for the Next
Generation Hispanic Workforce”
Description: In his work with over 120 corporations, Dr. Rodriguez has seen
the good, the bad and the ugly when it comes to Latino talent initiatives. But
having such access to the inner workings of corporate America as they try to
connect with Latinos has allowed him to pick up on trends and numerous best
practices. In this session, Dr. Rodriguez will share why corporations must
elevate the level of rigor and sophistication of their Latino talent initiatives in
order to better meet the needs of the next generation Hispanic workforce. In
particular, he will focus on what it takes to accelerate the advancement of
Latino leaders. Discussed will be unique next generation initiatives such as
internal Latino leader caucuses, leadership development programs designed
specifically for Latinos, and leveraging Latino ERGs to groom future Latino
leaders. The session will also serve as a preview of Dr. Rodriguez’ second book
to be titled, “The Latino Leadership Pipeline.”

Dr. Robert Rodriguez, Founder & President, DRR Advisors
10:30am – 10:45am
Embassy Suites |
Foyer
Break
10:45am – 12:00pm
Session 3
Embassy Suites |
Room 1
Cultivating Talent Track: Hispanic Executives’ Success Stories
Description: Participants will hear first-hand from senior executives about their
journey to c-suite leadership. This session will offer practical insights on how to
communicate your desire to advance in your career, as well as how to execute
a personal career development plan. Among the key questions that will be
explored include: What tools did they use along the journey? How effective
were mentors in the career path? What did their executive journey look like?
Embassy Suites |
Room 2
ERG Track: Best Practices - Achieving Outstanding Results Leveraging
Diverse Talent
Description: Participants will hear directly from Fortune 1000 ERG leaders on
what are the keys to successful ERG programs. This session focuses on how
ERGs foster talent retention, business development, customer insights, brand
awareness, and more importantly contributing to the company’s bottom line.
This session will seek to answer the following questions: How to create an
inclusive workplace, increase employee engagement, and offer unique spaces
for talent development and professional growth.
Embassy Suites |
Room 3
B2B Track: Understanding How the Culture of Corporations Impact B2B
Relationships and the ROI.
Description: This session will focus on why its important to recognize and
embrace the cultural disposition and significance of a B2B customer. Enriching
the capacity to navigate the global marketplace and to translate global
insights into growth opportunities for their cultural competency and demanddriven solutions for their customers.
12:15pm – 1:00pm
Embassy Suites |
Grand Ballrooms 9/10
Network over Lunch & Adjournment (Boxed lunch)
1:30pm – 4:00pm
Embassy Suites
Lobby
Crystal Bridges Museum Tour (Optional)
A unique opportunity to visit the world-renowned American art museum for
summit participants who are staying an extra-day at the Embassy Suites NW
Arkansas.