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2015 NHCC Spring Summit
Tuesday, May 19 – Thursday, May 21
Embassy Suites Northwest Arkansas
Hotel Spa & Convention Center
3303 Pinnacle Hills Pkwy
Rogers, AR 72758
Summit Hotel
Summit Overview
Telephone:
(479) 254-8400
The National Hispanic Corporate Council proudly presents the 2015 NHCC
Spring Summit: Next Generation Hispanic Workforce: Acquire,
Develop, and Retain brought to you by Wal-Mart & Tyson Foods. The
summit will bring together subject matter experts in the areas of talent
development and employee resource groups with the objective of
identifying key opportunities and challenges for a stronger cooperation
between these highly interlinked fields.
Gathering executives and guests from NHCC-member companies, in
northwest Arkansas, the summit will address a wide range of topics,
including corporate ERG models and best practices, talent development
strategies in corporate America, innovations in the executive development
space, and the role of diversity and inclusion strategies as a vehicle for
sustainable diverse talent development.
Summit Website
http://nhcchq.org/upcoming-events/2015-spring-summit/

Conference: Conference attire for all sessions and receptions is
business

Members Dinner: Attire is semi-formal / cocktail/dressy. Business
suits are appropriate for men.
Dress Code
Airports and Ground
Transportation
The Northwest Arkansas Airport is 10.2 miles away. Approximately 22
minutes to hotel.
Information regarding types of ground transportation can be found at
Click Here for Buses, Shuttles & Taxis.
Reservations for summit attendees covered under National Hispanic
Corporate Council (NHCC). Please follow this link to reserve your room by
Sunday, April 26, 2015
Please click here to make your reservation
Should you need to cancel or revise your reservation, please call:
(479) 254-8400
Hotel Accommodations
All room, tax, and incidental charges are your responsibility. Please have
a credit card at check-in.
Embassy Suites NW Arkansas
Hotel Spa & Convention Center
3303 Pinnacle Hills Pkwy
Rogers, AR 72758
Rate: $159.00 per night
Check-in: 4:00 PM
Check-out: 12:00 PM
Conference Registration
Packets
Registration Desk is open:

Tyson – Back Entrance; Wednesday at 8:30am

Embassy Suites – South Rotunda; Thursday at 8am
On-site Contacts
Eduardo Arabu, NHCC, (cell) 773-817-5208
Octavio Hinojosa-Mier, NHCC (cell) 202-528-7229
Media Inquiries
Direct all media inquiries to Octavio Hinojosa-Mier, (cell) 202-528-7229,
OHinojosaMier@nhcchq.org
© 2015 National Hispanic Corporate Council. All rights reserved.
Information contained herein is confidential and for internal use.
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2015 NHCC Spring Summit
Co-Hosted By
May 19 – 21, 2015 | Northwest Arkansas
Final Agenda (As of 5/17/15)
Day 1 | Tuesday, May 19, 2015
9:00am – 2:00pm
Tyson
NHCC Board of Directors Meeting (Open–Except for Executive Session)
Tyson Foods, Inc. Corporate Headquarters
2200 W. Don Tyson Parkway, Springdale, AR 72762
Special Notes:

Enjoy complimentary cooked-to-order breakfast buffet offered by Embassy
Suites from 6am – 8am (Embassy Suites Guests Only)

Ground transportation depart at 8am
5:30pm – 6:15pm
Embassy Suites Lobby
Managers’ Reception offered by Embassy Suites (optional)
(Embassy Suites Guests Only)
6:15pm
Embassy Suites Lobby
Departure to 2015 NHCC Spring Summit Reception
6:30pm – 8:00pm
The Walmart Museum
2015 NHCC Spring Summit Welcome Reception
The Walmart Museum, 105 N. Main Street, Bentonville, AR, 72712
Sponsored by Walmart
Food, non-alcoholic beverages, and ice cream will be provided
7:30pm – 8:30pm
Downtown Bentonville
Explore Downtown Bentonville (optional)
8:30pm
Walmart Museum
Departure to Embassy Suites Northwest Arkansas
Day 2 | Wednesday May 20, 2015
6:30am – 8:00am
Embassy Suites Lobby
Enjoy complimentary cooked-to-order breakfast buffet offered by Embassy
Suites (Embassy Suites Guests Only)
7:30am – 8:00am
Embassy Suites |
Rogers Room
New Member Orientation (First-time attendees)
8:00am
Embassy Suites Lobby
Bus departure to Tyson Foods, Inc. Corporate Headquarters
2200 W. Don Tyson Parkway, Springdale, AR 72762
8:30am
Tyson | Tower 3 Rear
Entrance
Registration opens
9:00am – 9:30am
Tyson | Auditorium
Spring 2015 Summit Kickoff & Welcome Remarks

Octavio Hinojosa, NHCC Executive Director

Milton Dellossier, NHCC Chairman & Senior Manager of Global Diversity &
Inclusion, AECOM

Sara Lilygren, Executive Vice President, Corporate Affairs, Tyson Foods, Inc.
(Co-Host)
9:30am – 11:00am
Tyson | Auditorium
EngageNWA: Creating a Global Community of Talent

Ana Aguayo, External Affairs Liaison, Crystal Bridges Museum (Moderator)

Mike Malone, President, Northwest Arkansas Council (Confirmed

Lee Culpepper, Vice President, Corporate Affairs, Walmart (Confirmed)

Ed Nicholson, Sr. Director of CSR, Community Relations, & Social Media,
Corporate Affairs, Tyson Foods, Inc. (Confirmed)

Geovanny Sarmiento, Executive Director, Engage NW Arkansas (Confirmed)

Melisa Laelan, Commissioner, Arkansas Minority Health Commission
(Confirmed)

Nirupama Raghavan, Venture Leader, Cognizant Technology Solutions
(Confirmed)

Jennifer Aguirre, American Dream Fellow, The Cisneros Center (Confirmed)
11:00am – 11:15am
Tyson | Foyer
Break
11:15am – 12:00pm
Tyson | Auditorium
Case Study: Impact Assessment on Corporate Executive Development
Program (CEDP) on Executive Leadership

Dr. Frank Lloyd, Associate Dean, Cox Executive Education, Southern
Methodist University (Moderator)

Salvador Mendoza, VP, Diversity & Inclusion, NBCUniversal (Confirmed)

Michelle Azel Belaire, Director, International Corporate Affairs, Walmart
(Confirmed)

Javier Brenes, Director of Operations, Walmart (Confirmed)
12:00pm – 1:00pm
Tyson | The Atrium in
Tower 3
NHCC Members Lunch
Sponsored by Tyson Foods, Inc.
1:15pm – 2:30pm
Session 1
Tyson | Auditorium
Cultivating Talent Track: Attracting Diverse Employees with Professional
Development Initiatives
Description: Fortune 1000 practitioners will share effective methods and best
practices to attract entry-level talent to their corporations. This session will seek to
answer the following questions: What are companies doing to source and hire diverse
talent in unique ways? Are you using employee resource groups or any other
development methods? How do you embed professional development programs into
your marketing strategy?

Lupe Alcala, NHCC Chair-Elect & P&C Claims Manager, State Farm
(Moderator)

Rashad Delph, Director, Talent Branding, Pipeline Strategy & Global Mobility,
Tyson Foods, Inc., (Confirmed)

Silvana Soares, Sr. Director of Recruiting – Latin America, Walmart
(Confirmed)

Mari Santiago-Hendren, Recruiting Services Manager, State Farm Insurance
(Confirmed)
Tyson | Room 131
ERG Track: Turning Latino ERGs into a Talent Engine and a Catalyst for
Economic Growth
Description: Participants will gain insights on how Latino ERGs are thriving in
corporate America. Membership is on the rise, they are making a larger business
impact, and companies are investing more. However, with increased visibility comes
increased responsibility. In this session, Dr. Rodriguez will share what next
generation Latino ERGs are doing to enhance their members’ visibility, capability and
ultimately, their promotability. You’ll learn what steps are necessary to ensure Latino
ERGs serve as a talent engine to groom top Latino talent. Also, discussed will be
strategies that help to avoid Latino ERGs becoming an “under-utilized asset” when it
comes to business goals and initiatives targeting the Hispanic market. Attendees will
also learn about 4C ERG Framework, created by Dr. Rodriguez, which is quickly
becoming a common standard for how companies organize their ERG efforts.

Dr. Robert Rodriguez, Founder & President, DRR Advisors (Confirmed)
Tyson | Room
120/121
B2B Track: B2B Value Proposition for Having a “Local” Team
Description: This session will focus on the value of a having a local team tasked with
serving the company's B2B account and on what's required from the local team to
effectively service the B2B account.

Dr. Adam Arroyos, Founder & CEO, Grandslam Performance Associates, LLC
(Confirmed)

Guillermo Rosales, VP – Mid Markets, Sofitek (Confirmed)
2:30pm – 2:45pm
Tyson | Foyer
Break
2:45pm – 4:00pm
Session 2
Tyson | Auditorium
Cultivating Talent Track: Talking the Talk and Walking the Walk, Best
Practices to Develop Talent Beyond the Mid-Management Level
Description: Participants will gain valuable insights into the mid-management stage
of professional development. Now that the talent is in the door, we seek to answer the
following questions common across industries: What are companies doing to continue
their professional development? How are they identifying high-potential development
candidates? What methods are being used at a company-wide level to create
thoughtful succession plans?

Gabriela Garcia, Senior Consultant, Global Organizational Capabilities
Development, Walmart (Confirmed)
Tyson | Room 131
ERG Track: Enhancing Diversity & Inclusion Efforts for Strategic Success
Description: Participants will learn why a Latino ERG program is important for a
company’s strategic commitment in building a diverse and inclusive culture. The
session focuses on how ERGs are places to connect, leverage, learn and build
employee skills. In addition, we seek to answer how to leverage these groups to
create a high-energy climate of diverse thought, creativity and innovation that fully
engages employees within the company.

Diane Kortus, Manager, Culture & Inclusion, ConAgra Foods (Moderator)

Michael Gonzales, Leader for Corporate Diversity & Inclusion, Hallmark
Cards (Confirmed)

Millette Granville, Director, Diversity & Inclusion, Delhaize America
(Confirmed)

Ulanda Terry, Director, Diversity, Inclusion, and Engagement, Tyson Foods,
Inc. (Confirmed)
Tyson | Room
120/121
B2B Track: Business Case for a “Local” Team with Diverse Talent and
Suppliers
Description: This session will focus on why a team of diverse talent and suppliers is
essential to the success of a local team to effectively service a B2B account and on
best practices to source diverse talent and suppliers in the local market.

Mercedes Jamie, NHCC Secretary & Senior Manager, Supplier Diversity,
SUPERVALU, Inc. (Moderator)

Brian Hall, Manager, Supplier Diversity & Outreach, Small Business Officer,
Shell (Confirmed)

Jeff Clapper, Chief Executive Officer, 8th and Walton (Confirmed)

Teresa Barrera, Founder, 2POMS – Retail Consulting Firm (Confirmed)
4:00pm
Tyson | Tower 3 Rear
Entrance
Departure to return to Embassy Suites Northwest Arkansas
5:30pm – 7:00pm
Embassy Suites Lobby
Managers’ Reception offered by Embassy Suites (Optional)
(Embassy Suites Guests Only)
7:00pm – 9:00pm
Embassy Suites |
Grand Ballrooms 9/10
NHCC Member Dinner
Sponsored by NBCUniversal

This is a ticketed event, must have a name badge
Day 3| Thursday May 21, 2015
6:30am –8:45am
Embassy Suites
Lobby
Enjoy complimentary cooked-to-order breakfast buffet offered by Embassy
Suites (Embassy Suites Guest only)
9:00am – 9:30am
Embassy Suites |
Grand Ballrooms
9/10
Morning Welcome Remarks

Octavio Hinojosa, NHCC Executive Director

Lupe Alcala, NHCC Chair-Elect & P&C Claims Manager, State Farm

José “Pepe” Estrada, Director, Corporate Affairs, Walmart (Co-Host)
9:30am – 10:30am
Embassy Suites |
Grand Ballrooms
9/10
Keynote Presentation: “Preparing Corporate America for the Next Generation
Hispanic Workforce”
Description: In his work with over 120 corporations, Dr. Rodriguez has seen the
good, the bad and the ugly when it comes to Latino talent initiatives. But having such
access to the inner workings of corporate America as they try to connect with Latinos
has allowed him to pick up on trends and numerous best practices. In this session, Dr.
Rodriguez will share why corporations must elevate the level of rigor and
sophistication of their Latino talent initiatives in order to better meet the needs of the
next generation Hispanic workforce. In particular, he will focus on what it takes to
accelerate the advancement of Latino leaders. Discussed will be unique next
generation initiatives such as internal Latino leader caucuses, leadership development
programs designed specifically for Latinos, and leveraging Latino ERGs to groom
future Latino leaders. The session will also serve as a preview of Dr. Rodriguez’
second book to be titled, “The Latino Leadership Pipeline.”

Dr. Robert Rodriguez, Founder & President, DRR Advisors (Confirmed)
10:30am – 10:45am
Embassy Suites |
Foyer
Break
10:45am – 12:00pm
Session 3
Embassy Suites |
Grand Ballrooms
9/10
Cultivating Talent Track: Hispanic Executives’ Success Stories
Description: Participants will hear first-hand from senior executives about their
journey to c-suite leadership. This session will offer practical insights on how to
communicate your desire to advance in your career, as well as how to execute a
personal career development plan. Among the key questions that will be explored
include: What tools did they use along the journey? How effective were mentors in the
career path? What did their executive journey look like?

Dr. Robert Rodriguez, Founder & President, DRR Advisors (Moderator)

Gonzalo Smith, Vice President & General Counsel, Walmart Latin America
(Confirmed)

Joe Alvarado, President/CEO, Commercial Metals Company (Confirmed)

Hector Pineda, Associate General Counsel, Legal Services Upstream
Americas, Shell Oil Company (Confirmed)

Luis F. Rojas, Head of Learning and Development and HR Effectiveness
Leader, Wells Fargo & Co. (Confirmed)
Embassy Suites |
Salons F/G
ERG Track: Best Practices - Achieving Outstanding Results Leveraging
Diverse Talent
Description: Participants will hear directly from Fortune 1000 ERG leaders on what
are the keys to successful ERG programs. This session focuses on how ERGs foster
talent retention, business development, customer insights, brand awareness, and
more importantly contributing to the company’s bottom line. This session will seek to
answer the following questions: How to create an inclusive workplace, increase
employee engagement, and offer unique spaces for talent development and
professional growth.

Roberto Quiñones, American Red Cross (Moderator)

Mark Espinoza, Senior Director, Corporate Affairs, Walmart (Confirmed)

Ingrid Hadley, ERG Manager, NBCUniversal (Confirmed)

Cinthya Allen, Area Manager, Global Customer Service & EVP, HACEMOS,
AT&T (Confirmed)
Embassy Suites |
Salons C/D
B2B Track: Understanding How the Culture of Corporations Impact B2B
Relationships and the ROI.
Description: This session will focus on why it’s important to recognize and embrace
the cultural disposition and significance of a B2B customer. Enriching the capacity
to navigate the global marketplace and to translate global insights into growth
opportunities for their cultural competency and demand-driven solutions for their
customers.

Maria Carlota Palacios, Community Outreach, Williams (Moderator)
12:15pm – 1:00pm
Embassy Suites |
Grand Ballrooms
9/10
Network over Lunch & Adjournment (Boxed lunch)
1:30pm – 4:00pm
Embassy Suites
Lobby
Crystal Bridges Museum Tour (Optional)
A unique opportunity to visit the world-renowned American art museum for summit
participants who are staying an extra-day at the Embassy Suites NW Arkansas.