Marketing Material - Safari Developments

eat | shop | stay | live
New Namibian Landmark
eat
INTRODUCING
shop
On the skeleton coast lies a year
round destination with desert
adventures, alluring beaches and
an exclusive coastline.
stay
live
This is the picturesque town of
Swakopmund, popular as both
holiday destination of choice and
permanent residence while ever
retaining its character and charm
as the gem of Namibia.
Here arises a new landmark,
platzammeer, designed in
harmony with the environment and
offering a new lifestyle of comfort
and attraction.
S w a ko p m u n d
INFINITE SHOPPING
Unique
Shopping experience
Why
Swakopmund
With the current and predicted growth of
Swakopmund the need for an alternative retail
outlet is not disputable. Based at Mile 3 and
taking into account the current developments, the
Waterfront will be based in the center of
Swakopmund within the next decade.
At the moment the historical central business
district of Swakopmund is under enormous
amount of pressure to constantly acclimatise to
the increasing growth for which it was never
designed.
The Waterfront will be the
destination of choice for
entertainment and relaxation
with a strong food and fashion
component.
The increasing of CBD traffic and the lack of
access to parking threatens to destroy the
unique character of this beautiful town.
U N C O M PA R A B L E
Share our vision for an extra
ordinary shopping experience
designed to satisfy, amaze and
inspire
Capital of the Erongo administrative district
4th largest population in Namibia
2nd highest district per capita
Income in Namibia derived mostly from
Mining, Fishing & Tourism
Well established infrastructure supported the
rapid expansion over the past few
years
MAIN ACCESS ROUTES,
A M P L E PA R K I N G
& FA C T S
platzammeer is highly accessible for all of the
surrounding residential areas and will be a
visually prominent feature of Swakopmund.
It is well positioned to capture trade from three
distinct and sizeable markets, including the
residential market within Swakopmund, Walvis
and Henties Bay, the tourist market and the
worker market.
Construction date:
3rd quarter of 2014
Completion date:
2nd quarter of 2016
GLA:
27 000m2
Anchor:
Checkers
Apartments:
30+
Walvisbay
MARKET
RESEARCH
50 000
permanent residents
Swakopmund’s market population:
CBD
Hage Heights
Vineta
Voegel Strand
Target market:
Ocean View
Kramersdorf
Industrial
16,400 households (2014)
expects to increase to
21,700 households by 2020
Monthly average household income:
N$31,000 in a
LSM of 8-10+ segment
highly educated population with
83.6%
part of the local labour force
Tamariskia
Mondesa
Retail demand:
2014: 60,289m²
2016: increase to 66,268m²
Net effective demand
(shortfall) of ±37,000m² by 2016
DRC
Developed residential
Development in progress
Current retail supply
Retail next within 10 years
Swakopmund
50 000
permanent residents
Current retail supply:
2014: 29,373m²
platzammeer - 2016: 27,000m²
S I T E L AY O U T: G R O U N D F L O O R
This is a marketing plan
of the centre only. The
landlord may not be held
responsible for any
changes in tenancy.
U P P E R G R O U N D F L O O R L AY O U T
This is a marketing plan
of the centre only. The
landlord may not be held
responsible for any
changes in tenancy.
ENTRANCE PERSPECTIVE
This is a marketing plan of the centre only. The landlord may not be held responsible for any changes in tenancy.
Safari Current Centres
Safari Investments Namibia is a wholly owned subsidiary of Safari Investments RSA Ltd, a JSE listed company (SAR JSE
code) with flagship retail centres in South Africa. The company was established in 2000 on decades of experienced
garnered in property development and investment. It provides desirable and high-end shopping experience closer to the
shoppers’ homes. During 2014 the Company achieved 100% occupancy rate with 90% national retailers at its centres.
Safari has assembled a team of capable, experienced and well reputed professionals. The professional team includes Safari
Developments as Development Agent, MPW and MDM as Architects, Matla as Quantity Surveyors, Windhoek Consulting
Engineers as Group Engineers and WSP Africa Coastal Engineers as advisors to the sea and breakwater construction,
Namibian Construction as building contractor, Plantech as Electrical Engineers, and Cosmos Management as Property
Managers.
Victorian Shopping Centre: 1997
Denlyn Shopping Centre: 2003
M P W
In association with
M D M
Waterfront site handover function: Aug 2014
Erongo Governor Cleophas Mutjavikua on the
occasion of the Swakopmund Waterfront site
handover ceremony 12 August 2014 stated:
“This is an important project for the region and
they have the full support on political level. We
have to utilize the coast to create work and
grow the economy, and we will not hesitate to
do so."
The governor was firm to acknowledge that
facilities like platzammeer promote tourism
and investments that in turn will result in a
booming economy and job creation.
Atlyn Shopping Centre: 2006
Thabong Shopping Centre: 2007
Maunde Shopping Centre: 2015
LEASING ENQUIRIES
Does your brand have the style and elegance to qualify for retail
space within platzammeer?
Please contact our leasing managers for more information:
Francois Joubert: : +27 82 496 6459 francoisj@safari-retail.com
Erika Buys: +27 12 365 1889 x 102 erika@safari-retail.com
Ilse Marais: +264 (0)81 2960239 swakopmund@safari-developments.com
Tanya Roode: +27 12 365 1881 x 220 tanya@safari-retail.com
Website: www.safari-developments.com
Physical Address:
Disclaimer
Erf 71, Albatros Street
o
Swakopmund Waterfront
Swakopmund, Namibia
Safari Retail:
420 Friesland Lane
Lynnwood, Pretoria
South Africa
Contruction Site: February 2015
o
This document has been compiled by
Safari Developments Swakopmund
(Pty) Ltd for the sole use of marketing
the Swakopmund Waterfront.
The documents provided are
confidential and may not be disclosed
to any third party without the prior
written consent of Safari Developments
Swakopmund (Pty) Ltd.