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How to Use Facebook &
Twitter for Your Business
Brian McGrath
Search Engine Optimization Strategist
Mannix Marketing, Inc.
www.mannixmarketing.com
What is Social Media?
Social media is media designed to be disseminated
through social interaction, created using highly
accessible and scalable publishing techniques.
Social media uses Internet and web-based
technologies to transform broadcast media
monologues (one to many) into social media dialogues
(many to many). – Wikipedia
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How Can You Use Social Media?
Meet people and start conversations - Interact and
engage your customers and potential customers
Answer questions – Help others
Ask questions – Build brand awareness
Provide quality content
Drive traffic to your website and business
Whether you network face to face, or via online
communities – it’s the same principle
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Social Media Optimization: Facts
What is the most visited website in the US?
Facebook
How many times do Twitter users Tweet a
day?
50 millions tweets a day
100 million active users
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Social Media is Viral…
What DOES… VIRAL mean?
It’s the way that information is spread on social media
sites. I post something, my 100 friends see it, their
100 friends see it – pretty soon thousands and
thousands of people have seen it; sometimes
millions, and sometimes in minutes
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Social Media is Viral…
What DOES… VIRAL mean?
It took Adirondack.net three years to get 3000
Email Newsletter Subscribers…
How long did it take Adirondack.net to get
30,000 fans on Facebook?
Only 3 Months!!!
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Facebook
• Personal Pages
• Groups
• Business Fan Pages
Facebook
• Personal Pages
– Personal pages are for people
– Used to share updates, photos, videos, etc.
– These are the people who become fans of your
Business Facebook Page
Facebook
• Group Pages
– Can be created to support groups, causes,
events, businesses
– More enclosed that a Business Page
– Limited in applications you can use
Facebook
• Business Fan Pages
–
–
–
–
Visible to wide audience
Applications easily integrate
Some page analytics available
Can have multiple admins
Vanity URLs
When you set up a page, you get assigned a url that is
facebook.com/pages/city/business/characters/characters/…..
- Hard to remember
- Easy to mis-type
- Hard to communicate
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Vanity URLs
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Vanity URLs
Solution is a vanity url
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Vanity URLs
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Vanity URLs
http://www.facebook.com/MannixMarketing
Easy to remember
Easy to relate to your business
All you need is 25 fans
http://www.facebook.com/username/
(be sure you are reserving the name for your
Facebook page, not your personal account)
Please Remember That Once You Select A Vanity URL,
You CANNOT Change It!
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Getting Repeat Visitors and Active
Readers
How can you get repeat visitors and active readers?
- Get people to expect something from you on a regular basis
- Simple as telling people that each day/week you’ll post a special
discount code or password for a small freebie
- Joke of the day
- Link to great article
- Photo of the week
- Video of the week
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Repeat Visitors
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Your Fans Are Ready To Be
Engaged
How can you get the to interact?
- Think of topics that they’ll get involved with, and put it right in you
‘What’s on your mind?’ box
- Ask a question
- Comment on something people can relate to
This increases engagement with fans and gives you instant feedback.
When people give you a thumbs up or comment on your page, an
update gets posted to their wall – continuing the viralness of facebook
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Start A Conversation
Image of white box asking a question
Increases engagement with fans
Get feedback
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Facebook Applications
We all know that Facebook is powerful but when you add an Application
(or program to it) you can do so much more.
There are thousands of “apps” for Facebook from database apps,
sweepstakes apps, coupon apps.
Anything you want to do, you can probably do on Facebook and it’s all
centered around engagement.
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Top 5’s
Increases engagement with fans
Get feedback
http://fanappz.com/features/
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Top 5’s
3 hours or less – with Destiny
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Polls
Increases engagement with fans
Get feedback
Applications like Fan Appz, Polls, Poll
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keting.com
Polls
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Polls
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Quizzes
Fan Appz or similar application
Something interesting to ask about
Images
Can make into a contest
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FBML
Facebook Mark Up Language
FBML let’s you create tabs that are unique
FBML also allows you to change the look a
bit of the left nav
Just become a fan of Static FBML in
Facebook
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Fan Only Content
Entice people to become fans of your
Facebook page
Fans see one things (coupons, links,
promotions) while non-fans see another on
the same tab
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Also Facebook Applications For
Sharing blogs
Sweepstakes
Contests
eCommerce Storefront
Video
Sharing testimonials
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Facebook Applications
Facebook has directory of great apps http://www.facebook.com/apps/directory.php
Business-centered Apps
Promotion Apps
Top 5 Apps, Quizzes and More
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Videos
Remember you can share videos on
Facebook
Commercials
Presentations
Short clips
Messages
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Videos
Just go to your Edit page, scroll down to
Video, click Edit and choose a video from
ones on your computer
Or you could upload your video to YouTube
and share them with your fans by linking to it
in your What’s on your mind? Box
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Insights
Facebook’s stats, available to all admin to a
page
Analytics like:
Interactions
Post quality
Fan counts
Page views
And more
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Twitter
Build credibility
Marketing
Listen to your audience
Connect to customers
Share
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Twitter
Get followers
Get listed in Yellow Pages like
Twellow.com and MyTwitterDirectory.com
Find people to follow in same directories
Follow those following businesses or
accounts related to your industry
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Provide Information
Link to:
Articles
Videos
Blogs
Anything informative
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Twitter
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Use Twitter For Research
Use search.twitter.com or TweetBeep.com
See what people are saying about you
Your products
Your employees
Your competition
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Respond To Those Talking
Engaged those talking about you, whether it
is positive or negative
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Twitter
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Twitter Success
Dell - twitter.com/direct2dell
Over $3M in revenue linked to Twitter
Umi - twitter.com/umi
Up to 5 new customers a night
Real Estate – twitter.com/229RockGlen
To try and sell a home
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Twitter
http://twitter.com/direct2dell
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Twitter – successful restaurant
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Twitter
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Remember To Promote
Promote your social media accounts online and
offline
Manage Social Media With
HootSuite - http://HootSuite.com/
Atomkeep - http://atomkeep.com/
Ping.fm - http://ping.fm/
Twitterfeed - http://twitterfeed.com/
Social Media in Search
Your Facebook content, Twitter content and
other social media information is being pulled
into search results
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Want someone to hold your hand
and do this for you?
Get YOURSELF on Facebook or Twitter
Just tweet @mannixmarketing or post on our
Facebook Wall about what you thought of this seminar
and you’ll receive 25% set up or analysis.
This week only (post or tweet by 4/23/2010, offer good
through 5/17/2010 )
We’ll send you a promo code
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Thank You!
brian@mannixmarketing.com 518-743-9424
www.mannixmarketing.com