Building ROI Making the case for growing (and going) mobile. Your Presenters Charles Welsh Jacquie Beck Connect Sales Executive GetConnect Senior Vice President Brookwood Media Arts charles@getconnect.com jbeck@brookwood.com You will learn • Effective techniques to build ROI models for mobile deployments • Identifying and avoiding pitfalls • How to develop a measurement strategy that will let you claim success • A mindset you can adopt to identify, develop, and capture unexpected benefits of deploying via mobile. What is the game? • • • • • • Making a difference Reducing costs Increasing opportunity Speeding things up Jacking up productivity Supporting strategic initiatives Models Key Elements Current Costs Estimates of impacts that mobile can make Clear vision of a future state Estimate and Measure Three Year TCO CURRENT SOLUTION TRAINING PRODUCT Year 1 $201,065 Year 2 $201,065 Year 3 $201,065 TCO $603,195 Face to Face for high impact needs $452,360 $452,360 $452,360 $1,357,080 Mobile Enabled High Impact Virtual Classroom $155,750 $105,958 $105,958 $367,666 Three Year ROI Yearly ROI of Selecting High Impact Mobile (no travel avoided) Year 1 29% Year 2 90% Year 3 90% 3 Year ROI 64% Yearly ROI of Selecting High Impact Mobile (if travel is avoided) 320% 517% 517% 433% Costs Hard Soft Opportunity Hard Cost Drivers Travel Time spent in travel Direct and related costs of current solution Soft Costs • Time spent off task • Time wasted with current solutions • Impact Opportunity Costs Unavailability of training Missed impacts Speed benefits Three Lessons Reduce hard and soft costs Transform to build scale and relevance Boost productivity Reduce Costs • Travel avoidance • Wasted time at beginning of sessions • Multiple, expensive solutions • Sally Breaux • Instructional Design Manager • AMD Transform • Traditional organization • Connects different parts of the world • Transforms the way we do things • Increase engagement • More than tool, prepare for a process, learning curve, change • Franklin Shaffer, Ed.D • Chief Executive Officer • CGFNS International Boost Productivity • Time out of office • Global Impact • Vast Budget Reduction • Dr. Nancy Grey • Director, Quality Standards & Training • Pfizer, Inc. Final suggestions • Collect your hard, soft, opportunity cost data • Develop a vision of what can change with your mobile learning deployment • Create a tailored ROI model that shows three scenarios “Current, non-mobile, and mobile” to highlight difference. • Pay attention as you deploy to what people do with what you produce. Thank you! Questions? Charles Welsh Jacquie Beck Connect Sales Executive GetConnect Senior Vice President Brookwood Media Arts charles@getconnect.com jbeck@brookwood.com