MIS 111: Computers and the Inter-networked Society Class 2: Web 1.0, 2.0, and 3.0 July 14th, 2009 1 The Internet 2 Carmina Burana XXV O Fortuna - Carl Orff News? 3 Today’s Learning Objectives       4 Review “What is MIS?’ Explain the difference between Web 1.0 and Web 2.0 by listing properties of each Give examples of Web sites that use Web 2.0 Explain how a company can benefit from Web 2.0 List what challenges face Web 2.0 Suggest what Web 3.0 might be in the future What is MIS? Solving real world problems using technology! 5 What is MIS Computer Science Cluster 1 Accounting Cluster 3 Cluster 1 Shared Components Shared Components Cluster ... Cluster 2 Cluster 3 IS Discipline Cluster 1 Cluster 3 Cluster 2 Cluster ... IS Essential Core Cluster 2 Cluster ... Management Cluster 1 ... Cluster 3 Cluster 1 Shared Components Cluster 2 Shared Components Cluster ... Cluster 2 6 Cluster 3 Cluster ... The World Wide Web Web 1.0, 2.0, and 3.0 7 The World Wide Web  8 The Internet is not equivalent to the Web 9 10 Group Activity  First, look at: – –  Second, look at: – –  http://www.leedsfarm.com/index.php http://www.doublekranch.com/ Third: – 11 http://digg.com/ www.myspace.com Come write down on a board the characteristics, functionalities, and differences of each Web site Web 1.0 vs. Web 2.0   12 Provides info in simple HTML format, more like finding published content online View pages passively, no interaction with publisher       Interactive websites** Accessibility Crowd-sourced content** Collaboration** Social interaction** Easily-manipulable info Web 1.0: First generation Web     13 First generation of the web (hence, 1.0) What is the earliest memory of the Web you have? Web 1.0 allowed for the creation of Web sites Web sites that provide information that users receive passively (a bit like reading books) Did you know…? “Web 2.0” officially became the millionth word in the English language on June 10th, 2009. Have you ever used the term in conversation? 14 What is Web 2.0? What is Web 2.0? 15 Video Questions 1. 2. 3. 4. 5. 16 How is XML different from HTML? What Web 2.0 technologies did you see? What challenges are presented by Web 2.0? What does it mean that “we are the web”? What is a mashup? Why is Flickr Maps a mashup? 1. 2. 3. 4. 5. 17 XML describes content, not the format (structure separate from content) YouTube (video), Flickr, Blogs, Tags (del.icio.us) Legitimacy, copyright, privacy “crowd-sourced content” Two types of data mashed together to create new value Web 2.0: Book Definition “Web 2.0 is a loose collection of information technologies and applications, and of the Web sites that use them.” – Tim O’Reilly 18 Web 2.0 Technologies      19 Really Simple Syndication (RSS) Blogs Tags Podcasts/Videocasts Wikis Tagging 20 Tagging   21 A tag is a keyword that describes info/website/article – helps people search for information – centralizes information More people who tag the information, the more likely that site or info will be found Folksonomy User generated classifications used to categorize web pages, photos, videos & other web content using tags. -- Basically, a classification system developed by users 22 Blogging 23 Blogging    24  Personal website in which the creator expresses opinion People blog about vacation, events in life that are important to them, or really boring events that no one cares about aside from them – sound egotistical? – danger of saying what you think? People can share info quickly, tracks people’s opinions with comments Businesses with blogs get publicity Wikis 25 Wikis      26 Platform on which people can post material quickly without difficulty Would you contribute? Might change info Might not be effective source to cite Encourages collaboration – people post info and others can modify it Would allow company to discuss problems, deal with issues – info about company problems/solutions Advantages & Disadvantages of Wikis   Quick info Allows collaboration   27 Info integrity (might be wrong) Iamabigfathacker Really Simple Syndication (RSS) 28 Really Simple Syndication      29 Technology that allows for the transfer of data to another device as updates RSS allows people’s work to be collected and distributed Business could use to save employees’ time searching for websites (news, etc.) – also send updates about what employees’ are doing so business knows Web feeds benefit publishers by letting them syndicate content automatically. Wikipedia says: RSS is a family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format (don’t worry about the technological aspect, just know what it does) Podcasts and Videocasts 30 Podcasts and Videocasts     31 Share info instantly through video, social interaction - .99? Free?? If free, more people would use it… should be free Post opinions about the podcasts/videocasts, creator can modify content based on opinions Easier way to pass info throughout the company about products, company itself, etc. Websites that use Web 2.0 Technology     Social Networking (Facebook, MySpace, Twitter, YouTube) Aggregators (Digg, Technorati) Mashups (Flickr Maps) Web sites have evolved! – 32 http://wayback.archive.org/web/ Discussion Questions 1. 2. 3. 4. 33 What is the purpose of the technology? How does the technology incorporate “user participation, social interaction, and collaboration?” If you were in charge of a company, how would you use the technology, and why? How could you use it as an entrepreneur? Challenges of Web 2.0 34 Challenges of Web 2.0    35 Legitimacy of Information Privacy Who owns the information? Authorship Why is Web 2.0 a part of MIS?   36 Web 2.0 technologies can be used to aid businesses Web 2.0 as a system? –users put in content, then content is analyzed by users, and new content is generated Web 3.0 The Future 37 Web 3.0 38 What can I buy?    39 http://www.privateislandsonline.com/rangyaiisland-thailand.htm http://www.zillow.com/blog/2011-05-03/top10-most-expensive-homes-for-sale-in-the-us/ http://www.thesupercars.org/top-cars/mostexpensive-cars-in-the-world-top-10-list/ Web 3.0????  Avatars??? – 40 http://www.cnn.com/video/#/video/tech/2011/07/0 1/lah.japan.cg.video.star.cnn?hpt=hp_c2 What do you think! 41 Web 3.0   42 Semantic Web Desktop Applications Web 3.0: Natural Language Processing 43 For Tomorrow’s Class   The World is Flat: Me Versus the Fortune 500s; Globalization Read – – 44 “Coming Together,” RT sections 1.3 – 1.4 (12-23)