Results Review, 5 November 2014 Alibaba Group (BABA US) Not Rated Consumer Cyclical - Retail Market Cap: USD261,463m Target Price: Price: NA USD106 Macro Risks Business Expansion On Track With a Solid Quarter Growth Value Alibaba Group (BABA US) Price Close Relative to S&P 500 (RHS) 109 164 104 156 99 148 94 141 89 133 84 125 79 117 74 110 69 102 64 300 94 0 0 .2 0 0 Alibaba’s 2QFY15 (Mar) adjusted net income climbed 16% YoY to . 0 CNY6.8bn, in line with consensus. Its revenue grew 54% YoY to 0 CNY16.8bn, beating consensus by 5%. 2QFY15 online GMV surged 59% 0 YoY to CNY556bn, with 36% contributed by mobile users. The stock is trading at a 35x FY16F P/E (Bloomberg consensus) vs its peers’ 27x, implying a PEG of 1.2x vs. its peers’ 0.7x. A solid quarter. Alibaba’s 2QFY15 adjusted net income increased 16% YoY to CNY6.8bn, in line with consensus. Its revenue grew 54% YoY to CNY16.8bn, beating consensus by 5%. Excluding consolidating revenues from its newly-acquired businesses (mainly UCweb and AutoNavi), its revenue growth would be 48% YoY. Its adjusted net profit margin dropped to 41% from 46% in the previous quarter, due to consolidation of newly-acquired businesses with lower margins, as well as its investment in new areas and tactical marketing spending. 250 200 150 Oct-14 Oct-14 Sep-14 Oct-14 50 Sep-14 Vol m 100 Source: Bloomberg Avg Turnover (USD/USD) 2,888m/2,888m Cons. Upside (%) 2.8 Upside (%) n/a 52-wk Price low/high (USD) 68.0 - 106 Free float (%) 15 Share outstanding (m) 2,465 Shareholders (%) Softbank 32.0 Yahoo 15.4 Jack Yun Ma 7.7 Share Performance (%) YTD 1m Absolute 20.4 Relative 18.2 3m 6m 12m Shariah compliant Yujie Li +852 2103 5680 li.yu.jie@rhbgroup.com Mobile monetisation rate surges. Its online general merchandise volume (GMV) in the quarter surged 59% YoY to CNY556bn, with 36% contributed by mobile users. The number of annual active buyer reached 307m by the end of the quarter, compared with 202m YoY. Blended monetisation rate (defined as the percentage of GMV transferred into revenue) declined to 2.30% in 2QFY15 from 2.52% in the previous quarter, due to strong GMV growth of Taobao Marketplace. Its mobile monetisation rate increased to 1.87% in 2QFY15 from 1.49% in the previous quarter, as merchants tended to spend more on mobile marketing with more users shopping via their mobile devices. Outlook remains positive. Alibaba does not provide any guidance on its future financials, but will continue to invest to drive long-term growth without a near-term margin target. During the company’s earnings conference call yesterday, management mentioned that: i) future mergers and acquisitions (M&As) will continue to focus on three areas ie increasing user base and user engagement, enhancing customer experience, and category expansion, ii) Alibaba will measure its upcoming “Double 11” promotion not just by overall GMV but also by how much sales are contributed by mobile users and overseas users, and iii) Alibaba will aggressively tap into overseas market and capture opportunities in China’s rural areas, engaging farmers in online shopping and helping them to sell goods online. Forecasts and Valuations Mar-10 Mar-11 Mar-12 Mar-13 Mar-14 Total turnover (CNYm) 6,670 11,903 20,025 34,517 52,504 Reported net profit (CNYm) (802) 1,183 4,228 8,404 23,076 Recurring net profit (CNYm) (802) 1,183 4,228 8,404 23,076 257.4 98.8 174.6 0.5 1.7 3.7 10.6 1,324 379 177 61 51 142 36 55 Recurring net profit growth (%) Recurring EPS (CNY) 0.0 (0.3) na Recurring P/E (x) na P/B (x) na P/CF (x) na 1,017 137 80 EV/EBITDA (x) na 1,185 277 112 28 26.8 40.0 91.8 na Return on average equity (%) 0.0 0.0 Net debt to equity (%) 0.0 0.0 net cash net cash net cash Our vs consensus EPS (adjusted) (%) Source: Company data, RHB See important disclosures at the end of this report 3 . 2 0 . 3 Powered by EFA TM Platform 1 Alibaba Group (BABA US) 5 November 2014 Figure 1: Quarterly results (CNYm) 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 3Q14 4Q14 1Q15 2Q15 Revenue Actual Actual Actual Actual Actual Actual Actual Actual Actual Actual China commerce 2Q15 Actual vs Consensus 5,601 6,152 10,172 7,242 9,193 9,213 16,761 9,965 13,348 13,559 YoY change 86.3% 87.3% 89.4% 82.2% 64.1% 49.8% 64.8% 37.6% 45.2% 47.2% QoQ change 40.9% 9.8% 65.3% (28.8%) 26.9% 0.2% 81.9% (40.5%) 33.9% 1.6% 974 1,049 1,094 1,043 1,117 1,176 1,264 1,294 1,469 1,617 YoY change 2.5% 10.5% 15.8% 13.2% 14.7% 12.1% 15.5% 24.1% 31.5% 37.5% QoQ change 5.8% 7.7% 4.3% (4.7%) 7.1% 5.3% 7.5% 2.4% 13.5% 10.1% 155 164 165 166 174 190 196 213 236 285 YoY change 20.2% 57.7% 19.6% 15.3% 12.3% 15.9% 18.8% 28.3% 35.6% 50.0% QoQ change 7.6% 5.8% 0.6% 0.6% 4.8% 9.2% 3.2% 8.7% 10.8% 20.8% 63 92 162 223 294 371 524 559 718 1,368 YoY change 270.6% 557.1% 422.6% 384.8% 366.7% 303.3% 223.5% 150.7% 144.2% 268.7% QoQ change 37.0% 46.0% 76.1% 37.7% 31.8% 26.2% 41.2% 6.7% 28.4% 90.5% 6,795 7,459 11,595 8,675 10,779 10,951 18,747 12,032 15,773 16,831 YoY change 65.6% 71.3% 78.8% 70.6% 58.7% 46.8% 61.7% 38.7% 46.3% 53.7% QoQ change 33.6% 9.8% 55.5% (25.2%) 24.3% 1.6% 71.2% (35.8%) 31.1% 6.7% Cost of revenue International commerce Cloud computing and Internet infrastructure Others Total (2,158) (2,373) (2,911) (2,277) (2,727) (3,001) (4,171) (3,470) (4,585) (5,596) Gross profit 4,637 5,086 8,684 6,398 8,052 7,950 14,576 8,562 11,188 11,235 YoY change 68.7% 74.6% 94.8% 90.7% 73.7% 56.4% 67.9% 33.8% 38.9% 41.3% QoQ change 38.2% 9.7% 70.8% (26.3%) 25.9% (1.3%) 83.3% (41.3%) 30.7% 0.4% Gross margin% 68.2% 68.2% 74.9% 73.8% 74.7% 72.6% 77.8% 71.2% 70.9% 66.8% Product development expenses (848) (888) (1,163) (854) (1,018) (1,168) (1,707) (1,200) (1,952) (2,581) Sales and marketing expenses (869) (974) (1,249) (521) (713) (657) (1,897) (1,278) (1,212) (1,749) General and administrative expenses (537) (804) (1,003) (545) (865) (793) (2,046) (514) (944) (1,960) (36) (37) (32) (25) (35) (39) (123) (118) (234) (598) Impairment of goodwill and intangible assets 0 0 (175) 0 0 (44) 0 0 0 Yahoo TIPLA amendment payment 0 (3,487) 0 0 0 0 0 0 0 0 2,347 (1,104) 5,062 4,453 5,421 5,249 8,803 5,452 6,846 4,347 227.6% 131.1% n.m. 73.9% 22.4% 26.3% (17.2%) (12.0%) 21.7% (3.2%) 67.7% (38.1%) 25.6% (36.5%) 51.3% 50.3% 47.9% 47.0% 45.3% 43.4% 25.8% Amortization of intangible assets Income from operations YoY change 165.0% n.m. 158.7% QoQ change 72.6% n.m. n.m. Operating margin% 34.5% (14.8%) 43.7% Interest and investment income, net 466 Interest expense (1,081) Other income, net Income before income tax and share of results of equity investees Income tax expenses Share of results of equity investees Net income 1,847 (1,558) 4,094 4,266 Net income attributable to noncontrolling interests Dividends accrued on convertible preference shares Net income attributable to ordinary shareholders 1,722 (1,560) (410) 389 711 378 5,582 13,975 4,672 (1,339) (591) (637) (1,445) (7) (7) (90) 4,449 4,937 8,357 5,661 6 12,440 (34) 4,943 12,406 (301) 3,032 (2) 3,030 (8) (8) (8) (7) (52) (52) (52) (45) 4,045 4,197 4,385 4,883 8,266 YoY change 122.2% n.m. 169.3% 201.7% 154.7% n.m. 104.4% QoQ change 23.8% n.m. n.m. 3.8% 4.5% 11.3% 69.3% Net margin% 25.3% 34.9% 48.4% 40.7% 44.6% 44.1% (20.9%) 468 (521) 241 4,445 Accretion of convertible preference shares 6,828 5,543 12,346 2,978 32.1% 181.5% (39.0%) (32.9%) 122.7% (75.9%) 46.1% 78.3% 1.4% 0 5,047 (4) Net income attributable to Alibaba Group Holding Limited 318 (374) 5.2% 17.7% Adjusted NI 2,097 2,430 4,834 4,508 4,583 5,893 10,463 6,671 7,317 6,808 YoY change 51.2% 137.3% 110.0% 159.2% 118.6% 142.5% 116.4% 48.0% 59.7% 15.5% QoQ change 20.6% 15.9% 98.9% (6.7%) 1.7% 28.6% 77.5% (36.2%) 9.7% (7.0%) Adj. net margin% 30.9% 32.6% 41.7% 52.0% 42.5% 53.8% 55.8% 55.4% 46.4% 40.4% -0.4% Source: Company, Bloomberg See important disclosures at the end of this report 2 Alibaba Group (BABA US) 5 November 2014 Figure 2: Annual results FYE Mar 31 (CNYm) FY10 FY11 FY12 FY13 FY14 Revenue China commerce 3,716 YoY change International commerce 2,620 YoY change Cloud computing and Internet infrastructure 144 YoY change Others 190 YoY change Total 6,670 YoY change Cost of revenue Gross profit 7,665 15,637 29,167 45,132 106.3% 104.0% 86.5% 54.7% 3,433 3,765 4,160 4,851 31.0% 9.7% 10.5% 16.6% 425 515 650 773 195.1% 21.2% 26.2% 18.9% 380 108 540 1,748 100.0% (71.6%) 400.0% 223.7% 11,906 20,026 34,518 52,505 78.5% 68.2% 72.4% 52.1% (1,634) (3,497) (6,554) (9,719) (13,369) 5,036 8,409 13,472 24,799 39,136 67.0% 60.2% 84.1% 57.8% YoY change Gross margin% 75.5% 70.6% 67.3% 71.8% 74.5% Product development expenses (1,135) (2,062) (2,897) (3,753) (5,093) Sales and marketing expenses (2,335) (3,154) (3,058) (3,613) (4,545) General and administrative expenses (1,000) (1,724) (2,211) (2,889) (4,218) (131) (144) (155) (130) (315) (135) (175) (44) Amortization of intangible assets Impairment of goodwill and intangible assets Yahoo TIPLA amendment payment Income from operations (1,308) 0 0 0 (873) 1,325 5,016 10,752 24,921 n.m. 278.5% 114.3% 131.8% (13.1%) 11.1% 25.0% 31.1% 47.5% 384 549 258 YoY change Operating margin% Interest and investment income, net Interest expense Other income, net 0 200 Income before income tax and share of results of equity investees (289) Income tax expenses (181) Share of results of equity investees 0 (4) (68) (3,487) 39 (1,572) 0 1,648 (2,195) 68 327 894 2,429 1,938 5,533 10,113 26,803 (842) (1,457) (3,196) (25) (6) (327) (33) 0 Net income (503) 1,608 Net income attributable to noncontrolling interests (299) Net income attributable to Alibaba Group Holding Limited (802) (425) 4,665 (437) 1,183 4,228 8,649 (117) 8,532 (203) 23,403 (88) 23,315 Accretion of convertible preference shares 0 0 0 (17) (31) Dividends accrued on convertible preference shares 0 0 0 (111) (208) Net income attributable to ordinary shareholders (802) YoY change Net margin% Adjusted NI (12.0%) 1,183 4,228 8,404 23,076 n.m. 257.4% 98.8% 174.6% 9.9% 21.1% 24.3% 44.0% 6,452 YoY change Adj. net margin% 32.2% 13,869 27,610 115.0% 99.1% 40.2% 52.6% Source: Company See important disclosures at the end of this report 3 Alibaba Group (BABA US) 5 November 2014 Figure 3: Peers Comparison I Company Ticker Price Alibaba Grp-Adr BABA US HSI CSI300 106.07 Mkt cap (USDm) 261,463 3-mth PER PER PER EPS FY1 EPS FY2 3-Yr EPS PEG avg t/o Hist (x) FY1 (x) FY2 (x) YoY% YoY% Cagr (%) (x) (USDm) N/A Div yld Hist (%) Div yld FY1 (%) P/BV FY1 (x) 61.1 48.5 36.0 26.1 34.8 30.7 1.2 N/A 0.0 12.8 23,846 10.3 11.0 10.2 (6.3) 8.0 3.6 3.1 3.8 3.6 1.3 2,513 10.9 10.2 8.9 7.2 15.0 12.5 0.8 2.3 2.9 1.5 97.4 44.4 27.6 86.6 54.9 9.1 0.7 1.5 0.3 8.5 Adjusted sector avg* Tencent 700 HK 122.70 148,246 295.2 57.2 37.0 27.9 54.7 32.6 36.9 0.8 0.2 0.3 11.3 Baidu Inc-Sp Adr BIDU US 241.96 84,833 735.0 49.4 36.9 26.8 33.8 37.4 35.9 0.7 N/A 0.0 9.8 Netease Inc-Adr NTES US 94.07 12,293 35.0 16.6 15.1 13.3 9.9 14.0 11.9 1.1 2.3 1.6 3.1 Qihoo 360 Te-Adr QIHU US 71.77 9,038 270.2 87.0 29.6 18.1 194.2 63.8 88.4 0.2 N/A 0.0 8.9 Ctrip.Com-Adr CTRP US 57.66 7,462 113.7 46.0 51.2 32.0 (10.1) 60.2 28.6 1.1 N/A 0.0 5.5 Autohome Inc-Adr ATHM US 50.19 5,277 62.3 67.6 47.7 34.8 41.6 37.2 38.8 0.9 N/A 0.4 15.6 Yy Inc-Adr YY US 83.51 4,668 133.3 60.3 30.4 21.2 98.2 43.4 60.4 0.4 N/A 0.0 10.2 Soufun Holdi-Adr SFUN US 9.14 3,773 65.3 12.0 13.7 11.0 (12.7) 24.4 10.3 1.1 2.2 2.5 5.5 Bitauto Hold-Adr BITA US 81.85 3,606 137.9 82.5 47.6 30.5 73.3 56.0 53.1 0.6 N/A N/A 20.5 Sina Corp SINA US 40.94 2,728 74.3 60.2 61.2 32.8 (1.6) 86.4 44.3 0.7 N/A 0.0 1.5 Sohu.Com Inc SOHU US 49.64 1,910 20.5 N/A N/A N/A N/A N/A (271.0) N/A N/A 0.0 1.6 Jd.Com Inc-Adr JD US 24.91 34,054 139.2 N/A N/A N/A N/A N/A (176.7) N/A N/A 0.0 7.8 Vipshop Holdings VIPS US 23.67 13,377 221.1 246.6 57.7 33.8 327.1 70.7 135.1 0.3 N/A 0.0 21.0 Jumei Internatio JMEI US 25.60 3,664 29.1 94.8 45.7 26.0 107.4 75.7 76.6 0.3 N/A 0.0 5.8 E-Commerce C-Adr DANG US 12.97 1,057 28.1 N/A 64.4 22.0 N/A 193.3 (255.1) N/A N/A 0.0 9.9 Hc International 2280 HK 9.00 770 4.7 27.0 18.7 12.0 44.3 55.5 49.5 0.2 N/A N/A 3.9 Google Inc-C GOOG US 554.11 379,033 972.0 N/A 21.3 18.1 N/A 17.7 N/A N/A N/A 0.0 3.7 Facebook Inc-A FB US 75.76 211,867 2,792.5 122.2 45.0 39.6 171.3 13.8 60.7 0.7 N/A 0.0 7.2 Amazon.Com Inc AMZN US 302.81 140,203 1,154.6 504.7 157.2 80.6 221.0 95.1 127.2 0.6 N/A 0.0 13.5 Ebay Inc EBAY US 53.27 66,181 727.4 24.2 18.1 16.3 33.9 10.9 18.3 0.9 N/A 0.0 2.9 Source: Bloomberg Figure 4: Peers Comparison II Company Alibaba Grp-Adr Rev Hist (USDm) 8,584 Rev FY1 (USDm) NP Hist (USDm) 12,371 3,812 NP FY1 Net Net Unlev (USDm) gearing gearing beta Hist (%) FY1 (%) 5,432 0.0 N.A 74.5 Net Net ROE ROE Sh px Sh px margin margin Hist (%) FY1 (%) 1-mth % 3-mth % Hist (%) FY1 (%) N/A 39.6 20.4 N/A HSI 13.0 11.9 3.4 (3.3) CSI300 14.4 14.4 2.5 6.1 3.2 (3.7) Adjusted sector avg* 0.0 Gross margin Hist (%) 44.4 43.9 0.3 0.0 1.2 59.1 17.8 20.1 21.9 19.2 Tencent 9,881 12,994 2,535 4,051 0.0 0.0 1.1 54.0 25.6 31.2 34.4 34.6 5.8 (8.1) Baidu Inc-Sp Adr 5,223 8,023 1,720 2,270 0.0 0.0 1.4 64.1 32.9 28.3 30.5 28.2 11.8 10.5 Netease Inc-Adr 1,519 1,824 734 809 0.0 0.0 0.9 73.0 48.3 44.4 23.6 22.1 12.8 12.8 Qihoo 360 Te-Adr 671 1,358 100 334 0.0 0.0 1.6 86.9 14.8 24.6 20.7 30.8 4.7 (23.8) Ctrip.Com-Adr 890 1,194 165 179 0.0 0.0 1.4 74.3 18.5 15.0 11.3 8.5 3.7 (10.5) Autohome Inc-Adr 198 316 74 115 0.0 0.0 N.A 79.3 37.5 36.5 N/A 28.0 18.0 20.5 Yy Inc-Adr 297 569 78 171 0.0 0.0 1.1 51.6 26.2 30.1 37.5 39.8 8.3 3.1 Soufun Holdi-Adr 637 729 299 295 6.7 0.0 1.1 83.9 46.8 40.5 77.4 51.6 (9.1) (19.3) Bitauto Hold-Adr 235 342 39 75 0.0 N/A 2.2 76.7 16.8 21.8 23.3 19.2 9.4 36.7 Sina Corp 665 766 45 49 0.0 0.0 1.8 59.2 6.8 6.4 3.4 1.5 1.5 (14.1) Sohu.Com Inc 1,400 1,656 (15) (132) 0.0 0.0 1.2 65.7 (1.1) (7.9) (17.4) (11.6) 1.8 (11.9) Jd.Com Inc-Adr 11,337 18,336 (8) (324) 0.0 0.0 N.A 9.9 (0.1) (1.8) N/A (27.5) (4.1) (10.4) 1,697 3,632 52 163 0.0 0.0 1.6 24.0 3.1 4.5 35.8 45.7 21.1 13.9 483 687 25 77 0.0 0.0 N.A 41.3 5.2 11.2 52.1 23.9 9.6 (14.7) 1,034 1,329 (23) 17 0.0 0.0 N.A 17.4 (2.3) 1.3 4.1 15.5 15.8 (9.6) 137 182 25 43 0.0 N/A 0.1 91.9 18.3 23.4 29.7 23.5 (33.5) (46.7) 59,825 52,864 12,920 17,908 0.0 0.0 N.A 56.8 21.6 33.9 14.4 16.9 (3.7) (3.3) 7,872 12,377 1,491 4,511 0.0 0.0 0.5 76.2 18.9 36.4 16.0 18.1 (2.2) 3.1 Amazon.Com Inc 74,452 89,538 274 854 0.0 0.0 1.3 27.2 0.4 1.0 (2.2) 2.6 (6.2) (3.5) Ebay Inc 16,047 17,932 2,856 3,724 0.0 0.0 1.0 68.6 17.8 20.8 (0.6) 12.0 (2.1) 0.4 Vipshop Holdings Jumei Internatio E-Commerce C-Adr Hc International Google Inc-C Facebook Inc-A Source: Bloomberg See important disclosures at the end of this report 4 Alibaba Group (BABA US) 5 November 2014 Financial Exhibits Profit & Loss (CNYm) Mar-10 Mar-11 Mar-12 Mar-13 Total turnover 6,670 11,903 20,025 34,517 52,504 Cost of sales (1,634) (3,497) (6,554) (9,719) (13,369) Gross profit Mar-14 5,036 8,406 13,471 24,798 39,135 Gen & admin expenses (1,000) (1,724) (2,211) (2,889) (4,218) Selling expenses (2,335) (3,154) (3,058) (3,613) (4,545) Other operating costs (2,574) (2,206) (3,187) (7,545) (5,452) Operating profit (873) 1,322 5,015 10,751 24,920 Operating EBITDA (873) 1,322 5,885 11,686 26,574 Depreciation of fixed assets - - (715) (805) Amortisation of intangible assets - - (155) (130) Operating EBIT (873) 1,322 5,015 10,751 Net income from investments (33) - (25) (6) Interest income 384 549 258 39 (1,572) (1,339) (315) 24,920 (203) 1,648 Interest expense - (4) (68) Exchange gains 200 68 327 894 (2,195) 2,429 1,935 5,507 10,106 26,599 (3,196) Pre-tax profit (322) Taxation (181) (327) (842) (1,457) Minority interests (299) (425) (437) (245) Profit after tax & minorities (802) 1,183 4,228 8,404 23,076 Reported net profit (802) 1,183 4,228 8,404 23,076 Recurring net profit (802) 1,183 4,228 8,404 23,076 Mar-11 Mar-12 Mar-13 Mar-14 1,322 5,015 10,751 24,920 (327) Source: Company data, RHB Cash flow (CNYm) Operating profit Mar-10 (873) Depreciation & amortisation - - 870 935 Change in working capital - - 4,185 7,337 2,254 2,644 8,041 1,322 12,324 21,667 29,290 549 258 Other operating cash flow Operating cash flow (873) Interest received 384 Interest paid - Tax paid Cash flow from operations (4) (327) (489) (68) (842) 39 (1,572) 1,654 (5,325) 1,648 (2,195) (1,457) (3,196) 1,540 11,672 18,677 25,547 Capex - - (2,168) (2,503) (4,776) Other investing cash flow - - 2,043 3,048 (28,221) Cash flow from investing activities - - 545 (32,997) (125) Shares repurchased (2) Proceeds from issue of shares (1,183) (40,111) (157) 618 16,792 1,638 Increase in debt - - 121 24,834 5,623 Other financing cash flow - - (262) (2,921) 2,260 Cash flow from financing activities - (1,183) 475 (1,406) 9,364 - 16,857 30,396 12,022 17,816 1,914 Cash at beginning of period Total cash generated (489) 357 Forex effects Implied cash at end of period (54) (489) 357 11,968 (76) 34,597 (97) 32,213 Source: Company data, RHB See important disclosures at the end of this report 5 Alibaba Group (BABA US) 5 November 2014 Financial Exhibits Balance Sheet (CNYm) Total cash and equivalents Mar-10 - Accounts receivable Mar-11 Mar-12 Mar-13 Mar-14 - 21,744 32,686 43,632 - 3,312 3,687 4,921 Other current assets - - 2,843 6,789 19,280 Total current assets - - 27,899 43,162 67,833 Total investments - - 1,890 1,797 20,689 Tangible fixed assets - - 4,164 5,703 7,241 Intangible assets - - 11,791 11,628 13,699 Total other assets - - 1,466 1,496 2,087 Total non-current assets - - 19,311 20,624 43,716 Total assets - - 47,210 63,786 111,549 Short-term debt - 1,283 5,448 10,364 Accounts payable - 339 1,315 2,659 Other current liabilities - - 10,129 17,232 24,361 Total current liabilities - - 11,751 23,995 37,384 - - 22,462 30,711 Total long-term debt Other liabilities - - 1,046 6,283 2,636 Total non-current liabilities - - 1,046 28,745 33,347 Total liabilities - - 12,797 52,740 70,731 - 31,488 Retained earnings reserve (24) 29,338 Other reserves - - 30 10,533 10,401 Shareholders' equity - - 31,518 10,509 39,739 - 2,895 537 1,079 Minority interests Total equity - - 34,413 11,046 40,818 Total liabilities & equity - - 47,210 63,786 111,549 Mar-14 Source: Company data, RHB Key Ratios (CNY) Mar-10 Mar-11 Mar-12 Mar-13 Revenue growth (%) 0.0 78.5 68.2 72.4 52.1 Operating profit growth (%) 0.0 0.0 279.3 114.4 131.8 Net profit growth (%) 0.0 0.0 257.4 98.8 174.6 EPS growth (%) 0.0 0.0 249.0 114.0 189.9 Bv per share growth (%) 0.0 0.0 0.0 (64.1) 299.2 Operating margin (%) (13.1) 11.1 25.0 31.1 47.5 Net profit margin (%) (12.0) 9.9 21.1 24.3 44.0 Return on average assets (%) 0.0 0.0 17.9 15.1 26.3 Return on average equity (%) 0.0 0.0 26.8 40.0 91.8 Net debt to equity (%) 0.0 0.0 (59.5) (43.2) (6.3) (0.2) 0.6 4.7 8.1 11.7 Recurrent cash flow per share Source: Company data, RHB See important disclosures at the end of this report 6 Alibaba Group (BABA US) 5 November 2014 SWOT Analysis Strong user base and customer loyalty Competition from JD.com, which is backed by another Internet giant Tencent Sufficient cash for future expansion Operating the largest and most well-known online marketplace in China Providing one-stop services such as payment and logistics Competition from Tencent on service ecommerce China’s domestic consumption is expected to grow faster while its offline retail infrastructures are not as developed as that of the US Overseas competitors entering China market Increasing Internet users and mobile users in China Businesses might be too diversified to manage Global demand for made-inChina products Lacks popular social networking platform to compete with Tencent P/E (x) vs EPS growth P/BV (x) vs ROAE 3500% 140 84% 120 3000% 120 72% 100 2500% 100 60% 80 2000% 80 48% 60 1500% 60 36% 40 1000% 40 24% 20 500% 20 12% 0 0% 0 P/E (x) (lhs) EPS growth (rhs) Source: Company data, RHB 0% P/B (x) (lhs) Jan-14 96% 140 Jan-13 160 Jan-12 4000% Jan-11 108% 160 Jan-10 180 Jan-14 4500% Jan-13 120% 180 Jan-12 200 Jan-11 5000% Jan-10 200 Return on average equity (rhs) Source: Company data, RHB Company Profile Alibaba Group's major businesses include Taobao Marketplace (www.taobao.com) - China's largest online shopping platform; Tmall.com (www.tmall.com) - China's largest third-party platform for brands and retailers; Juhuasuan (www.juhuasuan.com) - China's popular online group buying marketplace; AliExpress (www.aliexpress.com) - a global online marketplace for consumers to buy directly from China; Alibaba.com (www.alibaba.com) - China's largest global online wholesale platform for small businesses; 1688.com (www.1688.com) - a leading online wholesale marketplace in China; and Alibaba Cloud Computing (www.aliyun.com) - a provider of cloud computing services to businesses and entrepreneurs. Alibaba Group also provides payment and/or escrow services on its marketplaces through its contractual arrangements with Ant Financial Services Group, a related company of Alibaba Group which operates Alipay (www.alipay.com). See important disclosures at the end of this report 7 Alibaba Group (BABA US) 5 November 2014 Recommendation Chart Price Close 100.0 98.0 96.0 94.0 92.0 90.0 88.0 86.0 84.0 Sep-14 Oct-14 Oct-14 Source: RHB, Bloomberg See important disclosures at the end of this report 8 RHB Guide to Investment Ratings Buy: Share price may exceed 10% over the next 12 months Trading Buy: Share price may exceed 15% over the next 3 months, however longer-term outlook remains uncertain Neutral: Share price may fall within the range of +/- 10% over the next 12 months Take Profit: Target price has been attained. Look to accumulate at lower levels Sell: Share price may fall by more than 10% over the next 12 months Not Rated: Stock is not within regular research coverage Disclosure & Disclaimer All research is based on material compiled from data considered to be reliable at the time of writing, but RHB does not make any representati on or warranty, express or implied, as to its accuracy, completeness or correctness. No part of this report is to be construed as an offer or solicitation of an offer to transact any securities or financial instruments whether referred to herein or otherwise. This report is general in nature and has been prepared for information purposes only. It is intended for circulation to the clients of RHB and its related companies. Any recommendation contained in this report does not have regard to the specific investment objectives, financial situation and the particular needs of any specific addressee . 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