PBL John Wayne Sell Sheet P1 CS3.ai Friday, June 5, 2009 10:46:56 AM REV: 05 HEROIC… PATRIOTIC… AUTHENTIC… LEGENDARY… JOHN WAYNE! ™ John Wayne (The Duke) appeared in more than 175 films and became the personification of the Western hero and an American icon. Nearly thirty years after his death, John Wayne consistently ranks among the most popular movie stars of all time, appealing to both men and women of all ages. Partnering with Lotteries worldwide will continue the legacy and spirit of all that John Wayne embodies. $2 WINNIN NUMBE G RS YOU NUMB R ERS PRIZE PRIZE P RIZE PR IZE PRIZE P RIZE PR IZE ™ PRIZE P RIZE PR IZE WIN $25 UP TO Match a n shown b y of YOUR NUM ,000 B elow th ! at numb ERS to either W er. Get a INNING N “ ”, WIN ALL UMBER, win p ri 10 PRIZ ze ES SHOW N! WHY LAUNCH A JOHN WAYNE GAME? • In a remarkable career that spanned five decades and more than 175 films, John Wayne garnered an Academy Award (1969), three Golden Globe Awards, four People’s Choice Awards, the Congressional Gold Medal (1979) and the Presidential Medal of Freedom (1980). • Suitable for a veterans themed ticket, John Wayne was an avid supporter of the armed forces and contributed to the morale of war efforts by portraying strong heroes. His patriotism was recognized with several US Government Department of Defense plaques and numerous patriotic honors. • In 1980, President Jimmy Carter awarded him the Presidential Medal of Freedom, America’s highest civilian honor. Wayne is among only a handful of individuals who have received both the Presidential Medal of Freedom and the Congressional Gold Medal. • For an entire generation, he was Hollywood’s biggest and most durable box-office star. Incredibly versatile, Wayne starred in just about every genre Hollywood offered, but it was the Western – the American cinema – where Wayne made his most lasting mark. • John Wayne was nominated two times for the Best Actor Academy Award, winning the Oscar for Best Actor in 1969 for True Grit. • To this day, Wayne appears in the Harris Poll’s annual listings of America’s favorite movie stars, ranking third in the most recent Poll (2008). He has never been out of the top ten since the Poll’s inception. • In his honor, the John Wayne Cancer Foundation (JWCF), founded in 1985 by Wayne’s children, is an organization that supports awareness programs, education programs and support groups and is committed to groundbreaking cancer research at the John Wayne Cancer Institute. • 2007 marked the 100th Anniversary of John Wayne’s Birth. The year celebrated John Wayne’s incredible legacy as an international symbol and American icon. Notable Highlights • California Governor Arnold Schwarzenegger declared May 26, 2007 as John Wayne Day • “Best Actor of the Century,” 1999 Reuters/Zogby Poll • “Favorite Movie Star of All Time,” 2001 Gallup Poll • Appears on the Discovery Channel’s list of “100 Greatest Americans” • Appears on Variety magazine’s list of “100 Icons of the Century” • #13 “Top Male” on American Film Institute’s list of “50 Greatest American Screen Legends” BRAND new possibilities instant RESULTS Pollard Banknote Limited 09-0632-0 LICENSED GAMES BY Size: 8.5" x 11" Pollard Banknote SUBJECT TO TECHNICAL REVIEW BASE: Offset Colours 4-colour Process NOTICE: When viewing this document as either a paper print or PDF, please note that the colours are not a true representation of the finished printed product. Our final contract proof is a Kodak Approval including ink colour swatches, that will more closely match the printed ticket. The photograph in this design is a copyrighted work. Permission is required before print production. Design subject to licensor approval. By Rhea Merana at 3:52 pm, Jun 05, 2009 PBL John Wayne Sell Sheet P2 CS3.ai Wednesday, May 13, 2009 4:18:41 PM REV: 03 HEROIC… PATRIOTIC… AUTHENTIC… LEGENDARY… JOHN WAYNE! ™ $2 WINNIN NUMBE G RS YOU NUMB R ERS PRIZE PRIZE P RIZE PR IZE PRIZE P RIZE PR IZE PRIZE P ™ HOW DOES THE JOHN WAYNE INSTANT GAME PROGRAM WORK? RIZE PR IZE WIN U $25 P TO Match a n shown b y of YOUR NUM ,000 B elow th ! at numb ERS to either W er. Get a INNING NUMBER “ ”, WIN ALL , win pri 10 PRIZ ze ES SHOW N! Pollard Banknote’s John Wayne instant games are turnkey programs and include the following elements: • complete game development and launch • management of 2nd chance draw - handling all draw details according to lottery’s strategy including: rules and regulations - ticket design - assistance with prize structure development • merchandise prize options selected by the lottery - complete fulfillment services for merchandise prizes - establishment of a toll-free customer service hotline for player or retailer questions • marketing support - point of sale materials - Internet promotional services for electronic entries - coordination of promotional opportunities - maintenance of database for mail entries • all licensing and royalty fees BRAND new possibilities instant RESULTS • detailed analysis of game success LICENSED GAMES BY Name and likeness of John Wayne used with permission. ©, ’s: Wayne Enterprises, L.P. All rights reserved. www.johnwayne.com. Photo: © 1978 David Sutton / mptvimages.com. ™ Pollard Banknote Limited 09-0632-0 Size: 8.5" x 11" Pollard Banknote SUBJECT TO TECHNICAL REVIEW BASE: Offset Colours 4-colour Process NOTICE: When viewing this document as either a paper print or PDF, please note that the colours are not a true representation of the finished printed product. Our final contract proof is a Kodak Approval including ink colour swatches, that will more closely match the printed ticket. The photograph in this design is a copyrighted work. Permission is required before print production. Design subject to licensor approval. By Juanita at 5:28 pm, May 19, 2009 By Brad Dunik at 12:44 pm, May 14, 2009