2015 For women who live in or long for the country For decades, Country Woman has connected with the heart of American women. Country Woman celebrates a spirited group of women who share country values as a way of life, and shares their passion for life, family and community through cooking, crafts and a dedication to home. READERS LOVE OUR MAGAZINE MADE WITH THEM IN MIND • 86% of audience read all or most of each issue • 85% are extremely or very satisfied with their issue BOASTS A HIGHLY LOYAL AUDIENCE THAT LOVES THE LAND READER PROFILE Total Audience: Median HHI: Women: Men: Median Age: Own Homes: 1.8 million $61,272 85% 15% 54.7 73% Source: Publisher defined prototype; MRI, Spring 2014 2015 CIRCULATION Rate Base: Frequency: 360,000 6x ANNUALLY Captures an emerging trend, the new “ruralism,” as more than 10 million households recently moved to the country • 86% likely to renew subscription For more information, please contact Russ Ellis, VP, Group Publisher at 646.293.6207 or your sales representative. Source: RDAEAR reports, July 2011; U.S. Census Bureau 2008; RDA Circ Dept 9.16.14 2015 EDITORIAL CALENDAR ISSUE AD CLOSE MATERIALS DUE ON SALE DECEMBER 2014/ JANUARY 2015 GIFTS ISSUE • Almanac: Easy centerpiece; gift wrap • Features: Tamale Party; Santa train-Appalachia; 1730s farmhouse; Budget vintage gifts • Departments: Quilts, slippers and scarves; Holiday heritage dinner; Cookie/jar gifts; Melting snowmen; Terrarium success; Beeswax candles; Tree auction; Tinker 9.3.14 9.10.14 11.4.14 FEBRUARY/ MARCH INSPIRATION ISSUE • Features: Ginger harvest; Collectible drinking glasses • Departments: Bracelets, puppets; Chocolate; Ginger smoothies; Kids valentines craft • Contests: Quilt block 11.5.14 11.12.14 1.6.15 APRIL/MAY SPRING RENEWAL ISSUE • Almanac: Tatted doily to a bowl, Green event • Features: Meyer lemons; Upcycled kitchen; Flea market shopping • Departments: Upcycled flea market finds; Coffee recipes; Cook once, eat twice; water conservation; Washi eggs • Contests: Mother daughter lookalike 1.6.15 1.13.15 3.10.15 JUNE/JULY CELEBRATE! ISSUE • Almanac: 4th of July crafts • Features: Country wedding; Eco-Justice center; Americana items • Departments: Wedding craft ideas; Get grilling; Small-space gardening; Cupcake wrappers 3.11.15 3.18.15 5.5.15 AUGUST/ SEPTEMBER HARVEST ISSUE • Almanac: Slicing cherry tomatoes • Features: Little free library; Community kitchen; lunch boxes/ canning • Departments: Natural dies/shibbori; Freezing/drying; Salads in a jar; Drying flowers; iPad cover; Kauai flower farm 5.6.15 5.13.15 7.7.15 OCTOBER/ NOVEMBER FAMILY ROOTS ISSUE • Features: Finding family history tips; 3-generation rice farm; Preserve family heirlooms • Departments: Family tree art; Thanksgiving pumpkin mousse; Garden ready for winter • Contests: Quilt block winners 7.8.15 7.15.15 9.8.15 Note: Dates and Editorial Subject to Change 9.7.14 DIGITAL FILE REQUIREMENTS ADVERTISING SPECS & MECHANICAL REQUIREMENTS TRIM SIZE LIVE AREA • Only use Type 1 fonts. No TrueType fonts or font substitutions BLEED SIZE • All supplied PDF files must be CMYK. No spot colors • Must include a contract color proof (Kodak, Epson, Imation, Iris Rainbow) Spread 15" X 10.5" 14.5" X 10" 15.25" X 10.75" Full Page 7.5" X 10.5" 7" X 10" 7.75" X 10.75" ½ Horizontal 7.5" X 5.125" 7" X 4.625" 7.75" X 5.375" RECOMMENDATIONS FOR OPTIMAL IMPACT ½ Horiz. Spread 15" X 5.125" 14.5" X 4.625" 15.25" X 5.375" • Backgrounds for type and other images should maximize contrast 1⁄3 Horizontal 7.25" X 3.5" 7" X 3" 7.75" X 3.75" • Light-colored type on dark backgrounds are the easiest to read 1⁄3 Vertical 2.5" X 10.5" 2" X 10" 2.75" X 10.75" 2⁄3 Vertical 4.75" X 10.5" 4.25" X 10" 5" X 10.75" • Type should be 18 point or larger, with spacing between letters wider than standard 1⁄3 Square 4.375" X 4.625" 4.375" X 4.625" No Bleed • Monotype fonts are best. Complicated or decorative fonts should be used only for emphasis within a block of text • Roman or heavier type weights preferred 2015 GROSS RATES AD PORTAL INFORMATION 1 PAGE 2⁄3 PAGE ½ PAGE 1⁄3 PAGE 1⁄6 PAGE Four Color $26,840 $21,120 $17,060 $13,420 $7,640 Black & White $21,480 Covers: Cover 2: $33,600 Cover 3: $32,500 Cover 4: $33,600 Frequency Discount: 2x: 2% 4x: 4% 6x: 7% NOTE: All rates are gross. Split Runs: Closing is one week prior to normal close dates. (Additional mechanical charge incurred depending on specifications of the copy split.) Area Copy Splits, Copy Tests, Dealer Listings and Regional rates are available upon request. Commission: Agency commission, 15%. Net 30 days. Changes in Rates: Announcement of any change in rates will be made at least 30 days prior to the publication date of the first issue to be affected by such new rates. General Conditions: All orders are accepted subject to the Publisher’s general conditions. CONTACT For more information, please contact Russ Ellis, VP, Group Publisher at 646.293.6207. NEW YORK: John Dyckman - 646.293.6063, Greg Messina - 646.293.6159, Michael Ring - 646.293.6150 • All ads must be uploaded via our ad portal: https://readersdigest.sendmyad.com • Upload your PDFX-1a file to the ad portal using Firefox, Safari or Internet Explorer 8 • Do not use dashes, underscores or apostrophes when typing the name of your ad. PRODUCTION CONTACT For more information, production questions or proof submissions, please contact: Kristine Jacobson Senior Production Manager 414.423.3919, kristine.jacobson@rd.com Ester Robards Production Coordinator 414.423.3130, ester.robards@rd.com Reader’s Digest Association 1610 North 2nd Street, Suite 102 Milwaukee, WI 53212 MIDWEST: Matt Avery - 312.540.4809 WEST COAST: Catherine Marcussen - 323.205.0409 9.23.14