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THOUGHT LEADERSHIP CONFERENCE
“Mobile Marketing and its Implications for Retailing”
Department of Marketing, Mays Business School
Texas A&M University
January 21 – 23, 2015
Conference Sponsors:
Center for Retailing Studies | Marketing Science Institute | American Marketing Association
Center for International Business Studies | Department of Marketing | Mays Business School
Conference Chair: Venky Shankar
PROGRAM SCHEDULE
Wednesday, January 21
5:00-6:00
Registration at the Hilton Hotel lobby, 801 University Drive East; (979) 693-7500
6:15
Meet in Hotel Lobby. Group will walk across the street for dinner at Abuelo’s.
6:30-7:30
Welcome & Dinner (Abuelo’s Restaurant, 840 University Dr. East, (979) 260-3400)
Kelli Hollinger, Director, Center for Retailing Studies
7:30
Dinner Keynote
Shawn Morrissey, VP-Mobile Engineering, Macy’s
8:00
Return to Hilton Hotel
Thursday, January 22
*Participants are encouraged to ride the bus provided by your host.
7:00
7:30-8:00
8:00
8:05
8:20
8:25
8:30
9:30
10:00
12:00-1:00
1:00
3:00
3:30
5:30
Meet in Hotel Lobby. Departure by bus to Mays Business School
Breakfast & Registration: Cocanougher Center
Introduction
Mark Houston, Professor, Department Head, and Blue Bell Creameries Chair in Business,
Department of Marketing
Welcome
Ricky Griffin, Interim Dean, Department Head, Distinguished Professor, and Blocker Chair
in Business, Mays Business School
Introduction to the Thought Leadership Conference
Venky Shankar, Coleman Chair in Marketing, Director of Research, Center for Retailing
Studies, and Conference Chair
Introduction of Keynote Speaker
Kelli Hollinger, Director, Center for Retailing Studies
Keynote Presentation
Steve Holland, Chief Digital and Technology
Breakout Rooms
Officer, 7-Eleven
Break
2nd Floor of Wehner
Team Discussions: Session 1 (Breakout Rooms)
Building:
Luncheon: Cocanougher Center
 281 – A
Team Discussions: Session 2 (Breakout Rooms)
 281 – B
Break
 281 – C
Team Discussions: Session 3 (Breakout Rooms)
 281 – D
Departure by bus to Christopher’s World Grille restaurant
 282 - A
6:00 – 8:00
10:00
Reception & Dinner at Christopher’s World Grille
Mark Houston, Department Head, Mays Business School
Deadline to email presentation to conference chair:
vshankar@mays.tamu.edu
Friday, January 23
*Participants are encouraged to ride the bus provided by your host. Transportation will be provided to
Easterwood airport and to the Hilton Hotel at the conclusion of the conference. If you need to drive your own car
to campus due to your travel plans, please contact Lauren Osborne during the conference to obtain a parking
pass.
7:00
7:30
8:00
9:30
Meet in Hotel Lobby. Departure by bus to Mays Business School
Breakfast: Cocanougher Center
Presentation & Discussion (Team 1) (Tentative Ordering)
Mobile Advertising
Presentation & Discussion (Team 2)
Mobile Channels and Supply Chain
Presentation & Discussion (Team 3)
Mobile Shopper Marketing
Group Photo – Lobby outside Cocanougher Center
9:45
Break
10:00
Presentation & Discussion (Team 4)
Mobile Promotions
Presentation & Discussion (Team 5)
Mobile Services, Gaming, and Global Issues
Conference Wrap-up: Overview of Emerging Themes
Venky Shankar
Luncheon: Cocanougher Center
Conference Adjourns
Bus to Easterwood Airport (College Station)
8:30
9:00
10:30
11:00
11:30
1:00
* Attire for all events is business casual
Key Contact telephone numbers:
Hilton Hotel – 979-693-7500
Center for Retailing Studies – 979-845-0325
Venky Shankar – 979-777-7436 (cell)
SUBSTANTIVE THEMES AND TENATIVE TEAM MEMBERS
Team 1: Mobile Advertising
Peter Zubsek, University of Florida
Yakov Bart, INSEAD
Martin Spann, Munich School of Management
Bharti Mishra, Citigroup
*Dhruv Grewal, Babson College
Team 2: Mobile Channels and Supply Chain
Subodha Kumar, Texas A&M University
Ram Janakiraman, Texas A&M University
Wendi McGowan-Ellis, Brierley + Partners
Kelli Hollinger, Texas A&M University
Baohong Sun, Cheung Kong Graduate School of Business
*Brian Ratchford, UT Dallas
Team 3: Mobile Shopper Marketing
*Venky Shankar, Texas A&M University
Suresh Ramanathan, Texas A&M University
Ross Rizley, Marketing Science Institute
Shawn Morrissey, Macy’s
Mirella Kleijnen, Vrije Universiteit Amsterdam
Steven Holland, 7-Eleven
Team 4: Mobile Promotions
Michelle Andrews, Temple University
Jody Goehring, RetailMeNot
*Joseph Pancras, University of Connecticut
Sam Hui, University of Houston
Lance Thornswood, JCPenney
Team 5: Mobile Services, Gaming, and Global Issues
*Charlie Hofacker, Florida State University
Nick Lurie, University of Connecticut
Puneet Manchanda, University of Michigan
Ko de Ruyter, Mastricht University
Jeff Donaldson, GameStop
*Denotes Team Leaders