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2015 EVENT PARTNER GUIDE
WHAT?
DesignPhiladelphia is the oldest open-sourced design event in the country. Over the course of nine days in October,
universities, cultural institutions, city agencies, retailers, manufacturers, and creative firms across the city participate
by hosting more than 130 events on topics spanning across design disciplines.
WHEN?
October 8-16, 2015
WHERE?
Across the Greater Philadelphia region
WHO?
The DesignPhiladelphia Festival is the signature event of the Philadelphia Center for Architecture
WHY?
To demonstrate Philadelphia’s re-emergence as a 21st century city shaped by design, technology, and collaborative
business practices.
HOW CAN YOU PARTNER WITH US?
ORGANIZE AN EVENT
Plan and host your own Festival event! Event types include exhibitions, demonstrations, workshops, talks/panel
discussions, walking tours, open studios, and public happenings. Topics can vary and may represent one or more
design disciplines. We encourage collaboration across neighborhoods, industries, and disciplines.
HELP ACTIVATE PEARL STREET PASSAGE
Pearl Street Passage will be a temporary, popup park of 10 installations in the Chinatown North/Callowhill
neighborhood. It will be free and open to the public from October 8-12th. The site will be further enlivened by
daily festival programming, including tours, live performances, talks, workshops, open studios, and demonstrations;
drawing thousands of visitors to the neighborhood each day.
Help activate Pearl Street and hold your event in the Chinatown North/Callowhill neighborhood! Several unique
venues and creative professionals call this neighborhood home and offer opportunities for hosting and/or
collaborating with you. Plus, all neighborhood event partners will receive additional marketing of their event on a
printed, pocket-sized, map and schedule distributed to all Pearl Street Passage visitors.
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IMPORTANT THINGS TO KNOW
DEADLINES + DATES
May 14 | Event Partner Information Session
May 18 | Event Submission/Registration Opens
July 17 | Deadline to Submit Event Proposal
July 31 | Deadline to Pay + Confirm Event
Aug 10 | Deadline to Submit Event Guide Content + Ads
Mid-Sept | Participant Breakfast (date TBA)
Oct 7 | Kickoff Party + Benefit
Oct 8-16 | 11th annual Festival
NEW! PROGRAM TRACKS
This year, we’ve streamline Festival programming into tracks for two main reasons; to guide event planners towards
developing programming more in line with DesignPhiladelphia’s mission, and to create a more “digestible”
experience for the Festival-goer. Each of the six tracks corresponds to one of our program goals and is geared
towards a target audience.
PRACTITIONER
Network + get inspired through
professional development opportunities.
target audience: design professionals,
college/graduate students, and design
faculty
EXPLORER
Hands-on design workshops and learn
about Philly’s historic/contemporary
assets through neighborhood tours
target audience: urban history buffs,
makers, and DIY’ers.
ENTHUSIAST
Meet the people, explore the ideas, and
see the things inspiring the latest trends.
target audience: design aficionados,
style hunters, and trend watchers
PATRON
Source creative vendors and purchase
design-forward products and services.
target audience: consumers/buyers
interested in high-quality design, locallymade products and services
NEXT GENERATION
Children + young adults explore design
and its ability to shape their future and
create positive change.
target audience: families with, and
educators of, children K-12
ADVOCATE
Demonstrate the power of design to solve
problems, create innovation, and improve
quality of life in our neighborhoods/city.
target audience: general public; civic,
community, and business leaders
NEW! IMPROVED FESTIVAL COMMUNICATIONS
FESTIVAL MAPS
We’ve added a map feature to our website so festival attendees can sort events by date
and/or track to see what’s going on by location. We’ll also be printing a pocket map of
Pearl Street Passage and the Chinatown North/Callowhill neighborhood events.
EVENT GUIDE RE-DESIGN
We’ve increased the size of our event guide to 5”x 7” and designed a new, user-friendly
layout to communicate our event tracks and daily schedules more effectively.
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EVENT PLANNING GUIDELINES
1. Represent DesignPhiladelphia’s mission.
Everybody loves a party - but DesignPhiladelphia is meant to be more than just a celebration. Our mission is to
demontrate, support, and promote the abilty that design has to generate innovation, solve problems, enhance daily
life, and influence the perception and economics of the region.
2. Identify your primary target audience.
Familiarize yourself with our new program tracks and the target audiences for each. Identify your primary target
audience prior to registering your event. This will determine the track that your event will fall under. Events may be
listed under one or more tracks; this will be at the discretion of DesignPhiladelphia staff.
3. Express this year’s theme.
This year’s theme is SHIFT. We challenge you to create events that SHIFT commonly-held perspectives on how design
influences everyday life. We want you to explore the SHIFT in design process, education, and practice towards a
multi-disciplinary, collaborative approach.
POLICIES
Events Must be Open to the Public
DesignPhiladelphia and the Philadelphia Center for Architecture share the common goal of educating the public on
the importance of design and the built environment in our everyday lives. Therefore, all events presented as part of
the Festival must be open to the public and we encourage you to make attending free or low cost. We understand the
need to charge will vary depending on the type and production costs of your event.
Multiple Event Listing Discount
We offer a 25% discount to event partners who are listing more than one event. Your first will be charged at the full
rate of the level you select. Each subsequent event will qualify for the discount.
SEED Scholarships
We offer a handful of scholarships every year to cover a standard event registration ($250 value). In order to qualify
for an event scholarship, you must be a current student or emerging design professional (graduated within the last
two years.) To apply, submit an event and select SEED in the payment field on the event submission form.
Payment / Confirmation
Once your event is reviewed and approved, you will receive an invoice to make payment. All events MUST be paid
for by July 31st. If you require an extension to this deadline, such as processing time for checks, please contact
DesignPhiladelphia staff as soon as possible prior to July 31st.
Cancellations
Full refunds will be granted for event cancellations made prior to July 31st.
We’re sorry but we are unable to issue refunds for events cancelled after July 31st.
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EVENT PARTNER BENEFITS
Each year, over 400 designers, architects, artists, innovators, and entreprenuers at the heart of Philadelphia’s
creative economy showcase their work and mingle with a local, national, and international audience of over
25,000 people. DesignPhiladelphia offers you the opportunity to reach a broad and diverse audience through our
marketing/advertising campaign and PR efforts each year, which reach millions.
In addition, all of our event partners receive the following benefits:
EVENT LISTING ON FESTIVAL WEBSITE (29,000+ unique visitors)
FEATURES INCLUDE:
• Event listed by date/time
• Filters for location, type, discipline
• Unique URL for easy sharing
• All event details in one place
• Event location map
• Links to social
• Ticket/Registration links
• Your logo (linked to your website)
• Edit up to day of event
• Download attendee list
(for non-ticketed events)
EVENT LISTING IN OFFICIAL EVENT GUIDE
(10,000 printed + 3,000 downloads)
DIGITAL NEWSLETTERS
(105,000+ reached in 2014)
SOCIAL MEDIA
(250,000+ reached in 2014)
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EVENT PARTNER FEES
SHOWCASE PACKAGE
$750
includes standard package, plus
EVENT GUIDE
Logo on Event Partner page
1 page event listing; includes image
EVENT TITLE
DAILY FESTIVAL SCHEDULE NEWSLETTERS
Event listing with image/short description
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SOCIAL MEDIA
3 tweets, tagging you, with link to online event listing
3 posts, tagging you, with link to online event listing
SHOUT-OUT PACKAGE
$5.00
$400
includes standard package, plus
EVENT GUIDE
1/2 page event listing; includes image
DAILY FESTIVAL SCHEDULE NEWSLETTERS
Event listing with short description
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SOCIAL MEDIA
2 tweets, tagging you, with link to online event listing
2 posts, tagging you, with link to online event listing
STANDARD PACKAGE
$5.00
$250
WEBSITE
Event listing with unique URL
EVENT TITLE
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EVENT GUIDE
Listed on Event Partner page
Event listed by track, date/time; includes partners/location
DAILY FESTIVAL SCHEDULE NEWSLETTERS
Link to daily calendar online
SOCIAL MEDIA
DP will retweet/share all posts tagging us and using the official
Festival hashtag
NEW!! BUZZ-BUILDER PACKAGES
Buzz-builder packages offer additional marketing opportunities to reach our audience;
including print and online advertising, sponsored blog content, and strategic brand/
logo placement. For more information on these packages, see our website.
QUESTIONS?
nova@designphiladelphia.org
215.569.3186 X109
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HOW TO SUBMIT YOUR EVENT
1. CREATE A LOG-IN AT DESIGNPHILADELPHIA.ORG
2. GO TO DESIGNPHILADELPHIA.ORG/PARTICIPATE TO SUBMIT EVENT PROPOSAL
3. FILL OUT THE EVENT SUBMISSION FORM - fields include the following:
EVENT CATEGORIZATION
Primary Intended Audience (Choose your primary intented audience. This will determine the program
track your event falls in. Events may fall under more than one track, but this will be at the discretion of
DesignPhiladelphia staff.
Expected Attendance
Type of Event
Design Discipline
EVENT DESCRIPTION
Event Title
Event Description (500 characters max.)
Event Photo
Ticket Price (Indicate cost of event; add the URL to purchase tickets for your event - we recommend using
Ticketleap.com.)
LOCATION + TIME
Name of Venue
Venue Address
Date(s) + Time(s) (Choose a date + time for your event. As events are approved by DesignPhiladelphia
staff, they will be added to the heatmap, located to the right of the date/time fields. As more events are
approved, the heatmap will indicate what other events are happening on that same day/time so you can
avoid competition for attendance and see who you can partner up with in your neighborhood.
CONNECT
Facebook Link (Add your Facebook page URL. Please use http://www.facebook.com/YOU)
Twitter Link (Add your Twitter URL. Please use http://www.twitter.com/YOU)
EVENT PARTNER INFORMATION
Partner Name
Website URL (This URL will be linked via your logo.)
Partner Logo
Category
Add Partner
About Partner
DEADLINES!
To submit an event:
5PM, JULY 17th
EVENT ORGANIZER (Primary contact for your event.)
Name
Email Address
Phone Number
To make payment:
5PM, JULY 31st
PAYMENT
Billing Address (For invoicing)
Partnership Level (Indicates payment amount)
Payment Method (Indicate if you wish to pay by credit card, or be invoiced and pay by check)
4. SUBMIT YOUR EVENT
Once your event proposal has been reviewed, you will receive confirmation, event guide template,
and an invoice. Payment of invoice must be received to complete event registration process.
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