1. society
2. unrest and war

SOCIAL MEDIA GUIDE
One Tribe One Day is one of the most important
giving days for the College of William & Mary. Funds
raised on this day April 21 will help support important
priorities of the university, including scholarships for
current and potential students.
Our goal is to increase awareness, engagement and the participation rate of alumni during
One Tribe One Day. As social ambassadors you can help us create an echo chamber on
various social media channels to help us meet these goals while also highlighting the
importance of giving to the university. To that end, we have developed a social media guide
to provide direction on messaging and applicable hashtags, language, and images as well as
the pertinent challenges and goals leading up to, during, and following this day.
We greatly appreciate your help furthering this important cause. If you have any questions
or need additional guidance, please feel free to contact Sarah Juliano at sejuliano@wm.edu
or 757-221-1372.
RELEVANT HASHTAGS
WHO TO FOLLOW
#WMAlumni
@WMAlumni
#OneTribeOneDay
William & Mary Alumni Association
#TribePride
Impact William & Mary
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SOCIAL MEDIA CHECKLIST
Today
Read through this social media guide & familiarize yourself with the language
and posting guidelines
Make sure to follow W&M Alumni Association on Facebook & Twitter
April 17-20
Change your Facebook/Twitter/Instagram profile picture and Facebook/Twitter
cover photo to the one on http://advancement.wm.edu/onetribeoneday/
socialmedia Make sure to use the description listed in the guide below.
Make a post letting your followers know about OTOD and how they can help
on April 21 (don’t forget to include the hashtag and the website!)
April 21
Make your gift!
Post throughout the day. Help make followers aware of challenges, milestones,
etc. Share others’ posts, as much as you want.
If you know if someone made a gift, thank them.
April 22 – April 24
Thank your followers for participating. We couldn’t have done it without them
(or you!)
Be on the lookout for W&M’s announcement of how much money was raised.
Help us thank the W&M community.
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SOCIAL MEDIA POSTS
Tweets
[Pre-event] The W&M community will join together for a day of giving back on
Apr 21. Help us make a difference #OneTribeOneDay www.wm.edu/OTOD
Did you know that just $5 can make a difference for a student? Skip the latté &
give today! #OneTribeOneDay www.wm.edu/OTOD
It’s possible to make a difference in just one day. Give to #OneTribeOneDay &
change students’ lives! www.wm.edu/OTOD
There’s no better day to show your #TribePride so remember to give $16.93
today #OneTribeOneDay www.wm.edu/OTOD
A whole day to show off your #TribePride? Give to #OneTribeOneDay to show
the world how you feel about W&M www.wm.edu/OTOD
All it takes is $16.93 to make an impact in students’ lives. Give today
#OneTribeOneDay www.wm.edu/OTOD
Students win when you’re in! Make a difference with a #OneTribeOneDay
donation of $16.93 today www.wm.edu/OTOD
One Day. One Challenge. You make a difference in a student’s time at W&M by
giving just $16.93 today #OneTribeOneDay www.wm.edu/OTOD
One small contribution can make a world of difference to a student. Give today
and be that difference #OneTribeOneDay www.wm.edu/OTOD
Help support students today #OneTribeOneDay www.wm.edu/OTOD
[Post-event] Thank you to everyone who made #OneTribeOneDay a success. A
huge impact has been made today and we couldn’t have done it without you!
www.wm.edu/OTOD
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SOCIAL MEDIA POSTS
Facebook
[Pre-event] On April 21, members of the William & Mary community will join together for
one extraordinary day of giving back. Our second annual giving day, #OneTribeOneDay is
a chance to build a strong W&M. Make a huge impact – give back.
Today is #OneTribeOneDay! What does that mean? Today is the day you can make an
impact in the lives of W&M students by giving just $16.93 to a unit of your choosing.
Follow @William & Mary Alumni Association for the 24-hour photo challenge, photos,
giving challenges and more! www.wm.edu/OTOD
What was your passion at W&M? Did you spend your days in PBK? Your nights
writing for the Flat Hat? Or your afternoons in practices at Zable? Help support
the next generation of students with the same passions as you by giving $16.93
to #OneTribeOneDay. One small contribution can make a world of difference to a
student. www.wm.edu/OTOD
Got #TribePride? Don’t know how to show it? There’s no better day than
#OneTribeOneDay to show the world just how you feel about W&M. With a gift of
just $16.93 you can make a difference too. www.wm.edu/OTOD
What was the thing that made the biggest impact on you while at W&M? Was it a
professor? Your favorite club? A class? Private funding has made a lot of this possible.
Make a difference in the lives of students by giving to #OneTribeOneDay. Just $16.93
can make a huge difference in the next generation of #WMAlumni www.wm.edu/OTOD
One scholarship can change a student’s life. One student can change the world. Help
make that difference by giving just $16.93 today #OneTribeOneDay www.wm.edu/OTOD
If you’re a #WMAlumni, you are among famous actors, NASA scientists, public
servants, athletes and thousands more who have changed the world. Help keep
the W&M legacy going: make sure that every student has a chance to make a
difference by giving to a scholarship today and you can help change the world
#OneTribeOneDay www.wm.edu/OTOD
[Post-event] Thank you to everyone who made #OneTribeOneDay a success. Giving
back has brought record numbers to this challenge. A huge impact has been made
today and we couldn’t have done it without you! www.wm.edu/OTOD
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CHALLENGES
Throughout One Tribe One Day, there will be three different challenges for donors – reaching
500 donors, 1,693 donors, and 2,100 donors. We will be sending emails out throughout the
day letting the W&M community know where we stand on these challenges. The numbers will
also be tracked in live time on www.wm.edu/OTOD
Below is some language to help encourage others to reach these challenges.
Only (insert number) people to go until we reach our goal of (500, 1,693, 2,100)
donors! Help us show the world what W&M means to you by making a gift today!
#OneTribeOneDay www.wm.edu/OTOD
Only (insert number) people to go until we reach our goal of (500, 1,693, 2,100)
donors! Help us reach our goal #OneTribeOneDay www.wm.edu/OTOD
24-Hour Photo Challenge
Throughout One Tribe One Day, there will be three different
challenges for donors – reaching 500 donors, 1,693 donors,
and 2,100 donors. We will be sending emails out throughout
the day letting the W&M community know where we stand
on these challenges. The numbers will also be tracked in live
time on www.wm.edu/OTOD
Help the College of William & Mary celebrate
#OneTribeOneDay by posting pictures of your #TribePride
throughout the world on April 21st! Show us your morning
coffee mugs, your car’s license plates and your throwbacks
and celebrate what makes W&M great! www.wm.edu/OTOD
Help celebrate #OneTribeOneDay by posting pictures of your
#TribePride on Twitter & Instagram on April 21!
www.wm.edu/OTOD
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SOCIAL MEDIA COVER PHOTOS & PROFILE PICTURES
Download: http://advancement.wm.edu/onetribeoneday/socialmedia
Note: The profile image can also be used on Twitter and
Instagram and the cover photo can also be used on Twitter.
They don’t need a caption on Twitter and Instagram.
Facebook caption: The College of William & Mary community will join together for a day
of giving back on April 21. Give a gift of world-class education #OneTribeOneDay
www.wm.edu/OTOD
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