1. art and entertainment
2. visual art and design
3. design

Sydney Indesign
13-15 August 2015
sydneyindesign.com.au
Showcasing the most revolutionary
ideas and game-changing new products
from high-end international and regional
brands, leading architects and designers.
Sydney Indesign
Overview
12 Years. 5 Cities. 110,000 Visitors.
For over a decade, we’ve been staging
Indesign: The Event, alternating yearly
between Sydney and Melbourne, and
branching out to Brisbane, Singapore
and recently Hong Kong.
Formerly known as Saturday in Design,
the event started with the inspiration that a
design event should itself be highly designed
– immersive, curated and experiential. This
led to our non-traditional event format,
allowing showrooms to communicate their
distinct brand cultures, entertain people and
showcase international and Australian-made
product in the full spotlight of their own
space, rather than a regimented trade hall.
Our experiential approach was a hit, and
we’ve continued with it ever since, evolving
from Saturday in Design to the larger scale
Indesign: The Event. What we’ve retained
across 12 years, five international cities and
110,000 visitors is our bespoke approach, for
an experience that feels boutique and local.
Melbourne Indesign 2014
7,209 Attendees
78 Exhibitors
Singapore Indesign 2014
3,876 Attendees
31 Exhibitors
Sydney Indesign 2013
8,400 Attendees
103 Exhibitors
Hong Kong Indesign 2013
1,248 Attendees
20 Exhibitors
Brisbane Indesign 2012
3,200 Attendees
32 Exhibitors
Sydney Indesign
Introduction
It’s a breath of fresh air. A reinvigorated
international design experience curated in
Sydney, for Sydney.
In 2015, Australia’s leading commercial
design event returns to its origins as
Sydney Indesign. Set to celebrate the
spirit of our local architecture and
design community, Sydney Indesign
will showcase cutting-edge design from
around the globe.
Over three days from August 13 – 15,
Sydney Indesign will take more than 8,000
architects, interiors designers, specifiers,
manufacturers, project developers and
design hunters on a remarkable designindustry journey of discover.
Sydney Indesign is famed for showcasing
the most revolutionary ideas and products
from high-end international and local
brands – not to mention leading Australian
and global architecture and design talent.
It also provides a platform for Australian
designers, makers and suppliers to
showcase their MIA – that is, new, exciting
product, designed and Made in Australia.
Signed off by Raj Nandan,
Publisher and CEO
Past Exhibitors
& Sponsors
Past exhibitors and sponsors have included
Abey Australia
Aesop
American Hardwood
Export Council
Appletiser
Aquabocci
Archilux
Art Series Hotel Group
Arthur G
Asahi
Audi
Australian Architecture
Association
Australian International
Design Awards
AWM
Big Ass Fans
Blindmaster
Bolon By Tag
Blu Dot
Blum Australia
BMW
British Council
Caroma
Chris Hardy
Cafe Culture + Insitu
Caroma
Catapult
CDK Stone
Chairbiz
CIBO Designs
Classique
Clestra
Coco Republic
Colebrook Bosson
Saunders
Cosentino
Cosh Living
Cult
DAL+ Brands
DesignByThem
Designer Rugs
Design Hotels
Dessein
deTour 2013
Dexion Office
Design Singapore
Dinosaur Designs District
Dulux
Earp Bros
Eastern Commercial
Emergency Architects
Australia Furniture
Envoy Furniture
Europanel
Fanuli
FDC
Formula Interiors
Foundry
Fridcorp
Funkis Swedish Forms
Gaggenau
Gelosa
Hansa
Haworth
Healthezone
Herman Miller
Hub Furniture Lighting
Living
iGuzzini
Image Interiors
Inlite
Instyle
Interface
Interstudio
Interior Design
Confederation Singapore
James Richardson
Jardan
JEB
JSB
KE-ZU
Kikki.k
Konfurb
Kvadrat Maharam
Lamitak
Light Project
Listone Giordano
Living Edge
Lump Sculptue Studio
Luxxbox
Mafi
Marimekko
Materialised
Mercedes-Benz
Merx
Mico Design
Miele Australia
Misura
MUJI
NAWIC
Neff
New Age Veneers
New Majestic Hotel
Oblica
Okamura
Ontera Modular Carpets
Own World
Page Thirty Three
Panelwall
Parterre
PDM International
PGH Bricks & Pavers
Porcelanosa
Poliform
Polyflor
Polytec
Precision Flooring
Queensland Government
Rado
Red Dot Design Reece
Bathroom Life
Rekorderlig
RIM Fabrics
Ross Gardam
Saab
Sampford IXL
Satelight
Savage Design
Schiavello
Sedus
SeehoSu
Signature Floorconcepts
Smartstone
Smeg
Sonos
Space Furniture
Spanish Trade
Commission
Special Lights
Spence & Lyda
Stella Artois
Stormtech
Streamline
Stylecraft
Surface Gallery
T2
Tables Chairs &
Workstations
Tait
Tappeti
Temperature Design
The English Tapware
Company
The Laminex Group
Tide Design
Thinkingworks
Thonet
Tongue N Groove
Tsar
Uber
Uplifting Solutions
Veuve Cliquot
Viabizzuno
Wanderlust
Wattyl
Woven Image
Warwick Fabrics
Weylandts
Winning Appliances
Wilkhahn
Workshopped
Woven Image
Zenith
Zip Industries
Zuster
and many more.
Sydney Indesign
13-15 August 2015
Hiroshima Lounge Chair, designed by Nato Fukasawa, manufactured by
Maruni and distributed by SeehoSu, a previous Sydney Indesign Exhibitor
Creative. Interactive. Inspiring.
Prepare for a dynamic design encounter.
How the Sydney Indesign
Event Works
Precincts, Program & Logistics
Position your brand at the helm of high
powered, forward-thinking architecture
and design communities.
Sydney Indesign works by embedding your
showroom or pop-up space in a highly
organised, richly programmed experiential
format. Showrooms around Sydney are united
in distinct design precincts: Alexandria,
Chippendale, Darlinghurst, Surry Hills, Redfern/
Waterloo. These are closely interlinked by
design trails, curated pop-up spaces and our
fleet of free, all-day shuttle buses, running
constantly between every attraction.
Event Schedule
12
Wednesday
Invite-only
Directors Soiree
13
Thursday
4pm-9pm
Worklife, Livelife Launch Pad
Exclusive Galleria & DQ Round Table Mentor
opening
Seminar Series
Workshops
14
Friday
10am-6pm
Event Day
Worklife, Livelife 6pm till late VIP
& DQ Round Table showroom events
Seminar Series
15
Saturday
10am-6pm
Event Day
Worklife, Livelife 7pm till late
& DQ Round Table Closing Event
Seminar Series
(TBC)
6pm-9pm
Launch Pad
Exhibition
Opening
Visitor Profile
Connect with our high-powered
industry audience.
Make sure you’re part of the essential design
experience for architects, interior designers,
specifiers, developers, manufacturers,
product suppliers and design lovers.
Exhibiting at Sydney Indesign is a high
impact investment. Our visitors are highly
engaged industry individuals.
8,400+ Attendees
43% Interior Designers
34% Architects
5% Development/Property Management
4% Manufacturing/Wholesale
Our attendees have the authority to:
14% Procure Products
37% Specify products
31% Recommend products
18% Other
Sydney Indesign
13-15 August 2015
Toro Lounge Chair, designed by Blu Dot, former Sydney Indesign Exhibitor
Form valuable connections with local
and international designers
Our unparalleled media
reach and relationships
The design event that gets the
most media attention
Bringing you our 17,000+ established event
media following and the full strength of
Indesign Media Asia Pacific’s multi-platform
industry publications.
Our dedicated online platform for Sydney
Indesign is sydneyindesign.com.au. As
the event draws near, we’ll be sending out
a fortnightly and later a weekly newsletter
from this platform to our nationwide event
attendee database of over 17,000.
These newsletters, and the articles on the
website, allow for attention to your brand,
your plans for the event - product launches,
installations, workshops – and comprehensive
post-event galleries and coverage.
The content for these communications will be
at the discretion of our editorial team and will
aim to provoke interest and intrigue, enticing
and teasing visitors to find out more.
Digital Exposure
Direct Marketing
39+ Scheduled EDM
17,000+ Newsletter Subscribers
Website
144,187 Page views
110,840 Unique Page views
00:01:25 Average time on page
Social Media
2,354 Twitter Followers
5,600 Instagram Followers
7,053 Facebook Likes
Strategic Partners
Cross Platform Marketing
Sydney Indesign is backed by unparalleled
media reach across the Asia Pacific.
This is part of what empowers Sydney
Indesign and separates it from other
design events.
Our most popular print magazines
Our up-to-the-minute online platforms
Indesign
Circulation
Readership
Indesignlive
15,400 Total Monthly Visits
46,200 Unique Monthly Visits
58,713
53,360
DQ
Circulation
Readership
Indesignlive.sg
16,000 Total Monthly Visits
40,000 Unique Monthly Visits
16,547
14,862
Habitus
Circulation
Readership
Habitus Living
30,000 Total Monthly Visits
90,000 Unique Monthly Visits
90,000
38,530
Every important industry platform pays
attention to Indesign: The Event. Independent
media coverage of our recent Sydney and
Melbourne events has included articles in the
following publications:
AGDA, Architecture Insights, Architonic,
Assemble Papers, Australian Architecture
Association, Bloc Magazine, BranD Magazine,
Broadsheet, BuyMeDesign, Design100,
Design Matters, Dezeen, Interior Addict,
International Federation of Interior Architects
and Designers, Minadaly, Mulk Design Blog,
Modscape, Surface Asia and more.
The Project initiative
Our creative match-making service
Unlock your product’s potential: take part in
our collaboration series, The Project.
The Project is our crowd-pulling collaboration
series. We connect event Exhibitors with
architects, designers, students, artists, or
creatives in any medium, give you a general
theme (e.g. ‘Process’), and then you’re free to
come up with an exciting installation together.
This gives the event a lively injection of
creativity, and shows you what can happen
when ambitious design minds work your
product to its most imaginative potential.
Past Project Partners
6 Hats
Altis architecture
Baldasso Cortese
Bang Design
Bellwood
Bruce Henderson
Architects
BVN Donovan Hill
Clare Cousins
Architects
Condensed
Daniel Dalla Riva
DesignInc
Design Office
DKO Architecture
Durie Design
E2
Eades&Bergman
Emma Coulter
FMSA
FourTwo
Futurespace
Geyer
Greg Natale
Group GSA
Hassell
HBO + EMTB
Hecker Guthrie
Did you visit showrooms that
participated in the project?
Kikki.K
Lenard Design
Associates
Little Wonder
Loop Creative
MAKE architecture
Michael Kai
Motherbird
Nexus Designs
Rice Daubney
Rothelowman
SJB Interiors
SO.CO Creative
Stack
38%
No
62%
Yes
Studio Equator
Studio You Me
Suters
The Bold Collective
The Initiative
Toby Horrocks
Architecture
V Arc
Yellowtrace
Zunica Design
ZWEI
and many more
Sydney Indesign
13-15 August 2015
The Project installation designed by Arthur G and The Selvedge Group
with Bruce Henderson Architects, Melbourne Indesign 2014
New connections give life
to new collaborations
International Guests
& Spokespeople
Sydney Indesign attracts highly admired
international and national industry figures.
Incorporating international spokespeople
into our program is one of our key valueadding attractions.
As well as exciting networking opportunities,
they join us at showrooms and mixers
around the event.
As guests of the event, industry figures such
as Asif Khan, Annika and Marie Eklund, Gijs
Nooteboom or even popular non-industry
figures such as Tim ‘Rosso’ Ross lend their
personality, expertise and intellectual tenor
in roles such as leading seminars, judging
our design competition Launch Pad, giving
presentations, hosting exhibitions, and/or
leading the pre-event media campaigns as
event ambassadors or spokespeople.
Past International Guests & Spokespeople
Adam Goodrum
Adam Wright
Alexander Lotersztain
Andrew Johnson
Angela Ferguson
Annika and Marie
Eklund
Asif Khan
Benjamin Hubert
Bill Dowzer
Brenton Smith
Bruce Eeles
Carol Marra
Chris Martin and Luis
De Olivera
Criswell Davies
David Oakey
Daniel Nikles & Alex
Caruso
David Trubridge
Domenic Alvaro
Dr Caroline ButlerBowdon
Ed Lippmann
Fergus Scott
Georg Klampfer
Gijs Nooteboom
Hannah Tribe
Hervé Langlais
James Calder
Jeremy Hocking
John Chung
Ken Koo
Lars Dahmann
Laurie Aznavoorian
Leonie Lorrimer
Lisa Dinham
Mark Elliott
Matthew Blain
Michael Brisbane
Michael Young
Nathan Yong
Peter Stutchbury
Rasmus Hildebrand
Rolf Hay
Rosemary Kirkby
Ross Didier
Scott Birdgens
Sean Godsell
Simon James
Sebastian Wrong
Simon Pole
Simon Trude
Stephen Minnett
Steve Frykholm
Taku Kumazawa
Tim Campbell
Tim ‘Rosso’ Ross
Tom Dixon
Tom Ferguson
Tony Owen
Tony Parker
Ulf Jarneving
Ulf Weinert
Vy Nguyen
Participation
Opportunities
There is a diverse range of possibilities for
exhibiting at Sydney Indesign.
Consult with the Sydney Indesign team
as to which is the most appropriate option
for your company.
Own showroom space
$11,000 If your showroom is approved by Indesign
as being within one of the designated
precincts, it is a chance for you to take
part in the event and open your doors
to new clients.
Shared space
$9,000 If your showroom does not meet the
geographical criteria, sharing a space
is a great way to take part in a rewarding
collaboration. If you are looking for a share
partner or are interested in sharing your
showroom space please let us know. The
Sydney Indesignteam are happy to assist
with partnerships where possible.
Galleria space
Featured @ Galleria
Showroom & Galleria
$650 per sqm Exhibitors with non-central showroom
(min. 14sqm) locations can create a unique space and
experience large or small to suit their
needs at Galleria.
$4,500 per crate Featured @ Galleria is a curated exhibition
$1,000 for each space, tied together by a unifying visual
additional crate (max 3) identity and display. ‘Featured’ @ Galleria
provides the opportunity for both emerging
and established brands to feature and
showcase selected products and latest
designs to the industry.
Please chat to the Sydney Indesign team for
a tailored approach to suit your needs
Sponsor Opportunities
over the event
Bring your brand experience to
thousands of industry visitors.
We have a range of sponsorship
opportunities available for all
different business types.
Platinum sponsor
$25,000
Platinum sponsors have the opportunity
to include an experiential element
to their sponsorship package such as
an installation, pop-up space or
engaging activity.
Gold sponsor
$20,000
Gold Event Sponsor will benefit from
branding across the event as well as
naming rights associated with one aspect
of the event such as the Sydney Indesign
event buses, bags, iPhone Ap etc
Silver sponsor
$15,000
Silver Sponsors benefit from branding
across the event including both editorial
and advertising opportunities.
Event partners
In kind
Includes: hotel, venue or car partners,
beverage sponsors, airline partners, or
partners supplying products as sponsorship
& other supporting lifestyle brand
Industry supporters
In kind
Includes: government associations,
design industry associations and
institutes, colleges and universities, local
design foundations/groups
Media partners
In kind
Includes: local and international
magazines, press and online design sites
limited opportunities available
Sponsor Opportunities
Specific Initiatives
The Project
$10,000 Official status as Major Sponsor of
The Project. Potentially 20+ Exhibitors
to be involved in The Project, each
promoting your brand and/or product
through materiality or dictated key
word and theme.
Seminar Series Sponsor
$10,000 Official status as Major Sponsor.
Sponsorship of the WorkLife/LiveLife
Seminar Series and associated events,
including logo placement on invitations
and additional coverage through Sydney
Indesign marketing materials.
including WorkLife and LiveLife
Launch Pad Sponsor
$10,000 - Official status as Major Sponsor. Logo
$15,000 placement on the program’s website,
across all related HTMLs, exhibition
signage and accompanying marketing
material. Includes Advertising and
Editorial opportunities.
Official Closing Event
price on Available for industry suppliers or
application 2 luxury lifestyle brands as sponsors
for official closing party. Opportunity to
work on a creative installation or concept
within the venue.
Sydney Indesign
13-15 August 2015
To express interest, or to find
out more, please contact:
Raj Nandan
Publisher and CEO
raj@indesign.com.au
Dana Ciaccia
Business Development Manager
dana@indesign.com.au
Colleen Black
Business Development Manager
colleen@indesign.com.au
Tegan Schwarz
Events and Brand Activation Manager
tegan@indesign.com.au
Angie Boustred
Production Logistics
angie@indesign.com.au
We look forward to working with you to
create a world class design experience
for you, your brands and our audience.