1. business and industrial

Opportunities
Abound
A campaign organised by Sarawak Convention Bureau
Providing and Promoting Business
platforms, education and professionalism
for Meetings, Incentives, Conferences and
Exhibitions
A campaign organised by Sarawak Convention Bureau
The backbone of each and every
organisation is its people. You are your
organisation’s utmost asset.
The utmost asset:
YOU
However, it takes a lot more to stand
out in the business world and keep
shining than just being there. On-going
business promotional, development
and recognition are essential elements
for you to expand and grow your
business and excel in your career –
Especially in a competitive Business
Events industry.
VISION
Driving excellence and professionalism
of Sarawak’s business events
MISSION
Communicating, Awarding, Educating
YOU DESERVE THE BEST
Benefits and Opportunities
Being part of BESarawak means you become a partner. You get to
benefit from a wide range of resources and opportunities designed
to assist individuals and businesses operating within the industry
and supplying the industry to grow and to prosper.
BEAssociated
Be associated with the best. The BESarawak
partnership programme is open to you, any
organisation and industry player who provide
support services or promotes business events
in Sarawak.
As long as you are an appointed
representative of your organisation, you are to
register on behalf of your organisation for
BESarawak-associated programmes.
That is where the Business Events
Sarawak (BESarawak) programme
comes in.
Sarawak Convention Bureau (SCB)
brings forth BESarawak, a special
programme dedicated to all aspects of
business events, empowering industry
players towards new heights in
professionalism and excellence in BE.
BESarawak introduces the 3-prong
programme, Communicating,
Educating and Awarding for
Associations, Corporate
Organisations, Government Agencies,
Media and Industry Partners.
Communicating
We strive to help you optimise business
exposure, professional profile development and
create platforms through marketing and
promotional activities
Educating
Improve business performance by empowering you
with information and training opportunities
Awarding
We will recognise excellence and professionalism in
industry standards and achievements through awarding
your talent through the Anak Sarawak Award (ASA)
Your Partnership Privileges Include
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A partnership certificate
Business Events Sarawak magazine (3 issues per year)
An Online Business Events Calendar
10% - 20% Discount on total advertising cost in Business Events Sarawak Magazine
10% - 20% Discount on total registration fee for BESarawak training programmes
10% - 20% Discount on total purchased tickets for Anak Sarawak Award Gala Night
Eligibility for SCB’s support and services
Eligibility for submission of nomination(s) for the Anak Sarawak Award
Eligibility for e-blasting of the latest news and BESarawak updates
“Driving excellence and professionalism
of Sarawak’s business events.”
Three categories of BESarawak partnership are available:
Category 1 Honorary
Honorary BESarawak Partnership is a
special category if you are a dignitary or
professional from the key business
events industry.
Category 2 Premier
The Premier BESarawak Partnership is
conferred to Anak Sarawak Award
2011/2012/2013 and recent winners. In
addition, if you are a recent winner of the
Executive Partnership, you will be
automatically upgraded to this category.
Category 3 Executive
The Executive BESarawak Partnership is
created exclusively for YOU, the active
business event player.
Sub-categories for Premier and
Executive Partnerships:
Sub Category 1 Association
If you are an active international-affiliated
and national association based in
Malaysia; if you organise or bring potential
convention business to Sarawak, then the
Association BESarawak Partnership
category is for you.
Sub Category 2 Corporate
Organisation
Eligibility for the Corporate Organisation
BESarawak Partnership is open to large
and medium sized international and
national corporations based in Malaysia if
you have organised or if you bring
potential corporate events to Sarawak.
Sub Category 3 Industry Partners
If you are a major player in business
events and you provide products and
services in Sarawak, you are eligible for
the Industry Partners BESarawak
Partnership. These include businesses
involved in the following categories: > Venues and Accommodation
> Event Management
> Destination Management
> Professional Conference Organisers
(PCO)
> Other suppliers: Equipment Hire,
Photography and Video Production,
Print and Visual Design Production,
Transportation, Tourist Attraction,
Tourist Guide, Restaurant and
Catering
Communicating
Business Promotion &
Professional Profile Development
In business, communication is everything. It is the
gel that amalgates networking, marketing and
connecting with end users.
It provides the opportunity for engagement
between the business events industry in
Malaysia and global experts to gain
ultimate insights of today’s market trend.
Sub Category 4 Government Agency
If you are a department or agency from
the Malaysian federal or Sarawak state
government, then the Government
Agency BESarawak Partnership is yours
to claim.
Communicating is one of BESarawak’s main
elements. It aims to provide meeting and industry
partners with a myriad of tools for ideas and
business exchange through “Business Events
Sarawak”, the FIRST magazine in the market that
emphasises Sarawak as the destination for
business events. It provides the opportunity for
engagement between the business events industry
in Malaysia and global experts to gain ultimate
insights of today’s market trend.
Sub Category 5 Media
A partner of national media in
broadcasting, print and online? The Media
BESarawak Partnership is open to you.
*Approval and cancellation of partnership
applications are at the discretion of
Sarawak Convention Bureau.
BEPrivilege
Contact
Business Events Sarawak Programme
Ms Jemima Rinai Joseph
Marketing Executive
jemima@sarawakcb.com
+6082 242516
www.besarawak.com
Sarawak Convention Bureau
Mr Chew Chang Guan (Kuching office)
General Manager
chewcg@sarawakcb.com
+6082 242516
www.sarawakcb.com
Mr Geoffrey Lee (KL Office)
Director of Sales
geoffreylee@sarawakcb.com
+03 62111385
www.sarawakcb.com
Business Events Sarawak will be published three
times a year for 5,000 copies that will be
distributed (by request) to you, valued BESarawak
partners and key personnel of large and medium
sized corporations and associations; Senior
government officials in key government agencies;
Foreign trade missions in Malaysia; Industry
Partners and Media within Malaysia and
International through its combined database*.
For unlimited access, Business Events Sarawak
magazine also produces e-zine version that is
made available in besarawak.com.
*Sarawak Convention Bureau database
*International Congress and Convention
Association (ICCA) Database –
worldwide sales and marketing
resource for potential business events
*AMG Holdings International Sdn. Bhd.
for Associations, Government Agencies,
Educations, Foreign Trades and
Corporate organisations in Malaysia.
Perfect Business
Tools are for you, the
Industry partner to expand
your business in terms of
marketing and promotion. The
magazine targets Associations,
Government Agencies, Corporate
Organizations and Professionals from
national- and international-based
business events industry partners like
you who have potential to bring
events to Sarawak. This makes
it unique and specialised
to your industry.
Professional
Profile Development
provides opportunities
for partners like you to be
acknowledged as leaders
in the industry through
your participation in
Business Events
Sarawak
magazine.
INDUSTRY PARTNERS CATEGORY
Professional
Profile Development
provides opportunities for
you to be acknowledged as
leaders in the industry
through opportunities to be
featured in Business Events
Sarawak magazine’s
exclusive editorial
issue.
Perfect Business
Tools are used to
assist you to plan and
organise business
events in Sarawak with
up-to-date
information
available.
Other benefit includes:
> Complementary Online Marketing
• Business Listing in SCB’s main
webpage, www.sarawakcb.com
• Unlimited access to Business Events
Sarawak online magazine
> Complimentary Business Events Sarawak
magazine (three issues per year)
> Constant presence by taking up
advertisement
ASSOCIATIONS, CORPORATE ORGANISATIONS,
GOVERNMENT AGENCIES AND MEDIA CATEGORY
How does it benefit you?
What are the Rates for BESarawak Partners?
Our rates have been specially negotiated for our
partners so that you get to enjoy a great prices and,
where applicable, discounted rates!
FULL PAGE FULL COLOUR – RM6,500
• 10% for Executive partners = RM5,850
• 20% for Premier partners = RM5,200
DOUBLE PAGE SPREAD – RM11,000
• 10% for Executive partners = RM9,900
• 20% for Premier partners = RM8,800
INNER FRONT COVER + 1ST PAGE (1ST DPS) - RM12,500
• 10% for Executive partners = RM11,250
• 20% for Premier partners = RM10,000
INNER BACK COVER – RM9,500
• 10% for Executive partners = RM8,550
• 20% for Premier partners = RM7,600
BACK COVER - RM12,500
• 10% for Executive partners = RM11,250
• 20% for Premier partners = RM 10,000
What do you need to provide us?
Advertising Size & Specification
FULL PAGE ADVERTISEMENT
Trim size
: 230mm x 300mm
Bleed size
: 240mm x 310mm
Text margin
: 220mm x 290mm
DOUBLE PAGE SPREAD ADVERTISEMENT
Trim size
: 460mm x 300mm
Bleed size
: 470mm x 310mm
Text margin
: 450mm x 290mm
(Please leave 12mm spine space)
*Prices shown exclude GST and discount. Special discount is given to
BESarawak Partner based on Partnership category.
Requirements
Digital format (CD or Via Email)
Format for MAC:
EDUCATING
“BESarawak fast-tracks
professional development
sessions developed
specifically for the meetings
and events industry.”
- High resolution Acrobat
- PDF format preferred (with crop marks & all fonts embedded)
- If a supported file is provided, please make sure all the
images links and fonts are saved in CD
- Color proof MUST be provided to ensure color quality
- Adobe Illustrations CS 3 or lower version (outline format)
- Adobe Photoshop CS 3 or lower version (not flattened)
AMG Holdings International Sdn. Bhd.
Unit 10-3A, Jln PJU 8/3, Damansara Perdana,
47820 Petaling Jaya, Selangor
T: +603-77294886 F: +60377294887
E: marketing@amginternational.net
NOTE: Please attach all the fonts that are to be used together with the
digital format.
Sarawak Convention Bureau
Ms Jemima Rinai Joseph
Marketing Executive
jemima@sarawakcb.com
+6082 242516
www.besarawak.com
Educating is one of BESarawak’s key elements. It
provides empowerment for continuing education and
knowledge transfer for local industries and
professional communities.
BESarawak fast-tracks professional development
sessions developed specifically for the meetings and
events industry - YOUR profession. Our programme
is delivered by experienced trainers with the aid of
sector professionals.
You will be encouraged to engage in idea-exchange
as speakers in respective topics and share what are
the challenges and improvements that the sector
faces today.
Applications:
Contact
Lifelong learner
+ career enrichment
BEEmpowered
Professional development sessions are available to
you regardless of whether you are a BEsarawak
partner or not. BUT, discounts are available for
partners on selective sessions, with priority given to
BESarawak partners.
Contact
How does it benefit you?
Mr Dylan Redas Noel
Director of Industry Development
drnoel@sarawakcb.com
+6 082 242516
www.besarawak.com/educating
> Professional Development Sessions are held around the
State on various topics from a variety of backgrounds and
expertise. All seminars, workshops, and courses are
delivered by experience speakers and developed with the
aid of and for the Associations, Corporate organizations,
Industry Partners, Government Agencies and Media.
> Under the BESarawak ‘Educating’ arm, some of the
programmes will partner with international bodies namely
the International Congress and Convention Association
(ICCA).
> Speakers Opportunities will be available to you as a
BESarawak partner to encourage best practices and build
your business or personal profile within the industry.
> Sponsorship Opportunities will be available to encourage
best practices and opportunities for potential business.
Industry partners can offer sponsorship of venues, F&B,
A/V and lighting for BESarawak ‘Educating’ sessions
throughout the year.
Recognition of Business and Individual
BEInspired
AWARDING
Besides profit, the success of business is very much
encouraged by recognition and awards. Awarding
businesses that are above the cut is the third and last
pillar of BESarawak. It serves to inspire partners like
yourself to excel in the achievement of your business
and personal goals.
Anak Sarawak Award (ASA) is the first award in
Malaysia that accredits the contribution of convention
hosts and industry partners to the growth of the
meetings industry like yourself in Sarawak.
How does it benefit you?
ASA winners enjoy considerable profile recognition in
the meetings industry and also with the general
buying public. The main prize comprises marketing
and training support worth RM 10,000 to RM 20,000,
just for you.
“Anak Sarawak Award (ASA) is the first award in
Malaysia that accredits the contribution of convention
hosts and industry partners to the growth of the
meetings industry like yourself in Sarawak.”
Eligibility of Participants
Other prizes include:
Award Categories
To be eligible as a candidate, you need to be a
partner of “Business Events Sarawak
(BESarawak)” and must complete the written
application according to the relevant criteria as
dictated in the terms.
• ASA Trophy
• ASA Certificate
• Featured in a special issue of Business
Events Sarawak Magazine
• Featured in Business Events
Sarawak Website
• Exposure in international, national and local
trade magazine and main stream media
• Invitation to Anak Sarawak Award
Gala Night
> ANAK SARAWAK OUTSTANDING ACHIEVEMENT AWARD (1 winner)
> ANAK SARAWAK APPRECIATION AWARD (90 local hosts who won the bid)
> ANAK SARAWAK BUSINESS EVENTS AWARD sub categories are:
• Convention of Excellence Award (1 winner)
• Corporate Events of Excellence Award (1 winner)
• Product and Services of Excellence Award (1 winner)
• Meeting Venues of Excellence Award (1 winner)
> ANAK SARAWAK JOURNALISM AWARD sub categories are:
• Business Events Journalism Excellence, Print / Online (1 winner)
• Business Events Journalism Excellence, Broadcasting (1 winner)
> INTERNATIONAL CONVENTION SCHOLARSHIP AWARD (4 winners)
> ANAK SARAWAK YOUNG LEADER SCHOLARSHIP AWARD (1 winner)
Timeline
ASA is a biennial event. The 8th Anak Sarawak
Award will be held in 2016. The relevant
national or international events must have
been held in Sarawak during the qualifying
period of 24th November 2013 to 31st
November 2015.
Key Dates
• Judging period: December 2015
• Announcement of winner: January 2016
• Anak Sarawak Award Gala Night: February 2016
*exact date will be announced toward the events
The main prize
comprises marketing
and training support
worth RM 10,000 to RM
20,000, just for you.
For judging criteria, guideline and entry form, please visit
www.besarawak.com/awarding
Secretariat
Ms Jemima Rinai Joseph
Marketing Executive
jemima@sarawakcb.com
+6082 242516
www.besarawak.com/awarding
BEAssociated
BEPrivilege
BEEmpowered
BEInspired
besarawak.com
besarawak.com