How to Increase Your Organization’s Odd off BI Success Odds S Sponsored by: BeyeNETWORK™ Visit www.BeyeNETWORK.com The premier resource for business intelligence and data warehousing professionals Today’s speakers Nancy Williams VP Business Intelligence and Data Warehousing Consulting, DecisionPath BeyeNETWORK™ Visit www.BeyeNETWORK.com The premier resource for business intelligence and data warehousing professionals Elissa Fink VP Marketing, Tableau Software This webinar will explain how to take advantage d t off the th paradigm di shifts hift tto make k BI more pervasive in your organization. BeyeNETWORK™ Visit www.BeyeNETWORK.com The premier resource for business intelligence and data warehousing professionals Ho to Increase Yo How Yourr Organi Organization Organization’ ation’s ation’ Odds of BI Success March 26 26, 2009 Copyright DecisionPath Consulting 2009 — All Rights Reserved Webinar Agenda: Paradigm ShiftsShifts The Evolution of BI Why Do It? The Business Case for BI Key Barriers to BI Success Overcoming Barriers to BI Success Copyright DecisionPath Consulting 2009 — All Rights Reserved Paradigm Shifts: Shifts Evolving Written Communication : Then… And Now… Copyright DecisionPath Consulting 2009 — All Rights Reserved Paradigm Shifts: Shifts Evolving Verbal Communication Then… And Now… Copyright DecisionPath Consulting 2009 — All Rights Reserved Paradigm Shifts: Evolving Business Information Then… And Now… Copyright DecisionPath Consulting 2009 — All Rights Reserved The BI/DW Paradigm Shift: Changing the Conversation From… a Focus on the technology Data Integration Data Intake Data Mart Copyright DecisionPath Consulting 2009 — All Rights Reserved Data Warehouse Load Extrract Tran nsform Staging Data Staging Data Data Mart Data Mart Data Mart The BI/DW Paradigm Shift: Changing The Conversation To a Focus on the business value of Business Intelligence To… “ You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.” Competing on Analytics Thomas Davenport, Harvard Business School Press Copyright DecisionPath Consulting 2009 — All Rights Reserved The BI Business Case Business Information Business Measurement & Analysis A l i Business Decisions Business Actions In the Context of Business Processes Management Processes, e.g. Planning, Budgeting, Controlling E Equals l Copyright DecisionPath Consulting 2009 — All Rights Reserved Customer Processes, e.g. Marketing, Sales, Customer Service Operating Processes, e.g. Manufacturing, Order Fulfillment, Billing Business Intelligence and Business Results $$$ Proving Success Challenge: BI Maturity and ROI Greater Value Creation Use DW and BI tools to leverage g new Information capabilities and improve business performance across the enterprise Bussiness Value Creation Use DW and BI tools to leverage new Information capabilities and improve business performance at local level Stage 2 Changed Information Usage Paradigms in One or More Functions to Leverage BI Stage 1 No Change to Information Usage Paradigms Stage 0 No DW / BI Capabilities Use DW and BI tools to improve speed and availability to same information Very basic information capabilities Often too little little, too late late, poor quality BI Maturity Copyright DecisionPath Consulting 2009 — All Rights Reserved Stage 3 Changed Information Usage Paradigms Across Enterprise to Leverage BI Greater Maturity Deg gree of Data IIntegration Proving Success Challenge : BI Maturity and ROI High Integration Medium Integration Low Integration Reporting Performance Measurement (WHAT?) Analysis Performance Analysis (BASIC WHY?) Level of Analytic Capability Copyright DecisionPath Consulting 2009 — All Rights Reserved Prediction Performance Forecasting (COMPLEX WHY? WILL? ) The BI Business Th B i Case: C BI Success Stories Copyright DecisionPath Consulting 2009 — All Rights Reserved The Business Intelligence Challenge: ¾ What business information do we need? ¾ For what business measurement & analyses? y ¾ In support of which key business decisions? ¾ That impact which core business processes? ¾ To deliver how much business value? g to people, p p processes, p ¾ Via what changes and technology? Copyright DecisionPath Consulting 2009 — All Rights Reserved Key Barriers to BI Success ¾ BI Opportunity Challenge: How do we identify BI opportunities to improve business performance at allll levels l l off the h organization? i i ? ¾What business information do we need? ¾For what business measurement & analyses? ¾In support of which key business decisions? ¾Th t impact ¾That i t which hi h core bbusiness i processes?? ¾To deliver how much business value? ¾Via what changes to people, processes, and technology? Copyright DecisionPath Consulting 2009 — All Rights Reserved Key Barriers to Success ¾ Business Change Challenge: How do we “sell” and motivate people to use BI? ¾What business information do we need? ¾For what business measurement & analyses? ¾In support of which key business decisions? ¾That impact which core business processes? ¾T deliver ¾To d li h how much h business b i value? l ? ¾Via what changes to people, processes, and technology? Copyright DecisionPath Consulting 2009 — All Rights Reserved Key Barriers to Success ¾ Proving Success Challenge: How do we know if our BI investments have paid off? ¾What business information do we need? ¾For what business measurement & analyses? y ¾In support of which key business decisions? ¾That impact which core business processes? ¾To deliver how much business value? ¾Via what changes to people, processes, and technology? Copyright DecisionPath Consulting 2009 — All Rights Reserved Overcoming BI Barriers to Success Copyright DecisionPath Consulting 2009 — All Rights Reserved BI Opportunity Challenge Educate and Inspire Information Value? Information f f Business Value for Reports Alignment Reports Reports Copyright DecisionPath Consulting 2009 — All Rights Reserved BI O Opportunity t it Challenge Ch ll Make it Real and Valuable to Key Business Stakeholders Objective: Obj ti Increase I Number N b off New Profitable Customers Strategic BI: Measure Performance to Set and g Strategic g Direction Manage Execs and Senior Management Tactical BI: To Measure/ y / Redirect Business Analyze/and Strategies Middle Management, Analysts, Power Users Operational BI: To support timely, information-based, day-to-day decisions Front Line Operations Decisioning Tiers Copyright DecisionPath Consulting 2009 — All Rights Reserved How many new customers have we acquired YTD? What is average new customer profitability? Why is it down this period? How should we adjust pricing based on customer value vs. risk? What offers do we make individual customers based on customer profiles? Business Change Challenge: Design for and Demonstrate Business Value User Profiles Usage Scenarios Business Process: Customer Service Order Fulfillment Execs and Senior Management Delivery Methods Manage customer relationships Business Activity This data use… Business Scenario Middle Management, Analysts, Power Users Leads to this information… Look at order fill rate by customer One set of customers are lower than the average Compare to target fill rate and explore year to date trends We are not meeting target fill rates for these customers and service levels have dropped Explore p the orders byy pproduct and location Identifyy common traits for lower order fill rates (similar products, shipping location, etc) Dashboards, Scorecards Offer promotions to retain these customers Business Decisions Correct cause of lower fill rates (underestimated sales forecast, manufacturing problem, distribution center backlog) Knowledge Workers, Casual Users Who will use the information? Copyright DecisionPath Consulting 2009 — All Rights Reserved How will they use the information? Reports OLAP, Ad-Hoc Query How should the information be delivered? Business Change Challenge: Usability- Pay Attention to the Human Factors 9Visual 9Simple 9Designed Designed for Intended Purpose 9Designed for Intended Audience Copyright DecisionPath Consulting 2009 — All Rights Reserved Proving g Success Challenge: g BI is Integrated with Business Process Triggers Analysis & Decision Process Integration of Business Intelligence & Business Processes into Closed-Loop Business System Resultts In Gen nerate Delivery of Business Intelligence $$$? Results of Business Processes Copyright DecisionPath Consulting 2009 — All Rights Reserved Improves Business Action or g Process Change Cl i Thoughts Closing Th ht Business B i I t lli Intelligence is i about b t changing h i existing i ti information paradigms BI involves an organizational journey to evolve and mature information usage Your odds of BI success greatly increase when you can craft a strong business case for BI and help business users manage the change needed to l leverage new BI capabilities biliti Copyright DecisionPath Consulting 2009 — All Rights Reserved Tableau Software, Inc. Company + Leaders in visual analysis software + Seattle headquarters + Stanford Universityy R&D & origins g led to patented technology • Dr. Pat Hanrahan • Dr. Chris Stolte Leadership + Award winning researchers + Adobe founder is company director + Founders & executives from Microsoft, Pixar, Visio, and Hyperion All rights reserved. © 2009 Tableau Software Inc. Customers + Google + Proctor & Gamble + Harvard Medical School + Wells Fargo + Pfizer + Allstate + 30,000 users worldwide Partners + Oracle-Hyperion Oracle Hyperion OEM + Microsoft Gold Certified + Teradata Additional Resources Web Seminar Resources + For a copy of the slide deck and to hear the web seminar on-demand go to http://www.tableausoftware.com/increase-your-odds Other Tableau Resources + For access to whitepapers, previosly recorded web seminars and real-data real data Tableau examples, examples go to + http://www.tableausoftware.com/businessintelligence-software All rights reserved. © 2009 Tableau Software Inc. Nancy Williams +B-eye Network. +Nancy.williams@decisionpath. com Elissa Fink +Tableau Software +efink@tableausoftware com +efink@tableausoftware.com +1-206-633-3400 x560 Q & A Session Please include the name of the speaker that you would like to answer the q y question BeyeNETWORK™ Visit www.BeyeNETWORK.com The premier resource for business intelligence and data warehousing professionals Thank You For Attending BeyeNETWORK™ Visit www.BeyeNETWORK.com The premier resource for business intelligence and data warehousing professionals