1. business and industrial

Unterrichtsmaterialien in digitaler und in gedruckter Form
Auszug aus:
Lehrerausgabe BusinessSpotlight August 2013: Win at work!
How to be a better negotiator
Das komplette Material finden Sie hier:
Download bei School-Scout.de
BUSINESS SKILLS: HOW TO BE A BETTER NEGOTIATOR
BusinessSpotlight
Ausgabe 5/2013
01_Titel_2_05-13 17.07.13 16:32 Seite 1
BusinessSpotlight
Englisch für den Beruf
Easy English
Key tips for
presentations
September–Oktober l Ausgabe 5/2013
Win at work!
How to be a better negotiator
Careers
Study abroad
and get ahead
Head-to-Head
English as the
EU language?
Management
The importance
of car design
Emotions
BusinessSpotlight
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vocabulary
you need
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A • E • I • L • P (cont.) • SK: € 13,90
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00-0062_Family_1-1.indd 1
12.07.13 10:10
03_Edi_513_A 18.07.13 16:42 Seite 3
■ EDITORIAL
Successful design
Design plays an important
role in many areas of business. It is
also a key topic in this issue of
Business Spotlight. In our Tech nology feature (p. 78), we look at
how spider silk is now being used
to design medical technologies. On
Ian McMaster, editor-in-chief
a different note, our Head-toHead section (p. 14) asks how the EU should design its
language policy. Specifically: should English be the EU’s official
language? Two experts debate the topic. And in our Business
Skills article (p. 30), Bob Dignen looks at the psychological
factors that you need to consider to design an effective negotiating strategy.
Sprachen lernen –
Menschen treffen
Design also plays a vital role in the car industry.
However, as Vicki Sussens reports in our Management feature
(p. 72), many experts believe that manufacturers have lost their
way and are “simply producing too many cars that are ugly,
Sprachkurse in allen Weltsprachen
s¬¬3PRACHUNTERRICHT¬
beruflich und privat
s¬¬)NTENSIVKURSE¬
Gruppen- und Einzeltraining
s¬¬&IRMENKURSE¬
und Inhouse-Training
look largely the same — and are not what people want”. The
key to success, as in other sectors, is to make sure that you have
a clear and distinctive brand. Carmakers that fail to do so have
The beauty
of design:
Porsche’s
356B Coupé
If you were designing the perfect career, it would
almost certainly include a period of time spent studying abroad.
In the first part of our two-part Careers series (p. 64), we look at
the many possiblities that are open to today’s students.
Porsche AG
only themselves to blame for their troubles.
KERN AG
IKL Business Language Training & Co. KG
Leipziger Straße 51, 60487 Frankfurt / Main
kern.frankfurt@kerntraining.com
☎ (0 69) 7 56 07 39-0
www.kerntraining.com
+%2.¬!'¬)+,¬3PRACHZENTREN¬UNTER¬ANDEREM¬IN
Ian McMaster, editor-in-chief
Contact: i.mcmaster@spotlight-verlag.de
5/2013
Aachen · Augsburg · Berlin · Bielefeld · Bochum · Bonn
Braunschweig · Bremen · Darmstadt · Dortmund · Dresden
Duisburg · Düsseldorf · Essen · Frankfurt / Main · Freiburg
Friedrichshafen · Hamburg · Hannover · Heilbronn · Ingolstadt
Kaiserslautern · Karlsruhe · Kassel · Kiel · Köln · Leipzig
Mainz · Mannheim · Mönchengladbach · München · Münster
Nürnberg · Offenbach · Saarbrücken · Schweinfurt · Stuttgart
Ulm · Weil a. Rh. · Wiesbaden · Wuppertal · Würzburg
04-05 Contents_0513 19.07.13 15:22 Seite 4
■ CONTENTS 5/2013
16 Mark Carney
WEF
iStockphoto
30 Making deals
WORKING WORLD
6
LANGUAGE TEST
Names and News
The latest from the world of business
38 Information Technology
all levels
all levels
Vocabulary for the digital world
GLOBAL BUSINESS
LANGUAGE SECTION
10 Deforestation
advanced
How big business is destroying Sumatra’s forests
➤14 Head-to-Head
advanced
Should English be the EU’s official language?
16 Profile
advanced
Mark Carney, the new Bank of England head
21 Behind the Headlines
advanced
INTERCULTURAL COMMUNICATION
22 Money and Banking
medium
How culture influences our financial values
27 Looking Back
medium US
Carol Scheunemann on guns in America
28 Travel Tips
medium
Wine-tasting in California, unusual places to stay
English on the Move Between terminals
easy
BUSINESS SKILLS
➤30 Psychology at Work
medium
How to become a better negotiator
Survival Guide to cut out and keep
36 Toolbox
44
45
➤ 46
48
50
52
53
➤ 55
56
58
59
60
62
63
easy
Vocabulary Physiotherapy
medium
Grammar at Work Comparing options
easy
Easy English Presenting a project update
Wise Words Deborah Capras on politics and lies
medium
Short Story A murder of crows
medium
Translation False friends and more
medium
Language Cards Pull out and practise
SKILL UP! Emotional times
English for… Document management
medium
Legal English Telephoning with clients
medium
Economics and Finance Quantitative easing
advanced
Teacher Talk Interview with Stephanie Ashford
medium
Products What’s new?
medium
Key Words Vocabulary from this issue
CAREERS
➤ 64 Studying Abroad
medium
medium
medium
Why this is such a valuable experience
68 Tips and Trends
medium
Zero-hours contracts, managers with deep voices
Staying polite
37 Say It in Style
medium
Syllable stress in long words
70 Leisure Time
medium
Art exhibitions, books, photography and DVDs
Multimedia learning with Business Spotlight
Business Spotlight plus
Business Spotlight in the classroom
Practise the language in the
magazine with our exercise booklet. In this issue, we focus on
politics, money and banking,
emotions and physiotherapy. See
page 81 for subscription details
This six-page supplement for teachers
and trainers provides lesson activities
based on articles in Business Spotlight.
It is free to those who subscribe to the
magazine. To order, send an email to:
schulmedien@spotlight-verlag.de
plus This symbol indicates that
related excercises can be found
in Business Spotlight plus.
READERS’ SERVICE
Email: abo@spotlight-verlag.de
Internet: www.spotlight-verlag.de
Telephone: +49 (0)89/8 56 81-16
Fax: +49 (0)89/8 56 81-159
04-05 Contents_0513 19.07.13 15:22 Seite 5
72 Car design
MANAGEMENT
➤72 The Car Industry
advanced
Are too many ugly cars being produced?
76 What Happened Next
advanced
PR
Digital Vision
38 Test your IT English
55 feelings
Words for
The theory of shareholder value
77 Executive Eye
TECHNOLOGY
78 Spider Silk
advanced
Medical uses for a miracle material
82 Trends
medium
“Smart” clothing, flying electric bicycles
83 Language Focus
advanced
Hydraulic fracturing, or “fracking”
GUIDE
medium
Adrian Furnham on staff appraisals
PEOPLE
easy
Madina Baibolova, estate agent in Kazakhstan
REGULAR SECTIONS
3
42
71
84
85
Editorial
SprachenShop
Classified Ads
Feedback / Impressum
Preview
LANGUAGE IN BUSINESS SPOTLIGHT
Articles in the magazine use the style, spelling, punctuation and
pronunciation of British English unless otherwise marked.
US
easy
➤ Cover topics
American style, spelling, punctuation and pronunciation
are used in these articles.
Approximately at CEF level A2
medium
Approximately at CEF levels B1–B2
advanced
Approximately at CEF levels C1–C2
All articles are marked with their level of language difficulty.
CEF stands for the Council of Europe’s “Common European
Framework of Reference for Languages”.
ifml.: informal word or phrase; vulg.: vulgar word or phrase;
sl.: slang word or phrase; non-stand.: non-standard word or phrase;
UK: chiefly UK usage; US: chiefly North American usage
Business Spotlight Online
Business Spotlight Audio
Our audio product offers more than 70 minutes of texts,
dialogues, exercises and interviews. In the current
issue, you can practise syllable stress, learn about negotiating and listen to a murder story.
This symbol indicates that related texts and
exercises can be heard on Business Spotlight Audio.
Our website offers activities for even
more language learning, as well as
news and blogs. Subscribers have
full access to our online content.
www This symbol indicates that related content can be found on our
website: www.business-spotlight.de
www.business-spotlight.de 5
Cover photograph: Goodshoot
86 My Working Life
06-09 Names+news 5_13 22.07.13 15:29 Seite 6
■ WORKING WORLD NAMES AND NEWS
BRITAIN
medium
Expensive tears
hey all cry in here,” says divorce lawyer
Camilla Baldwin. The 47-year-old heads
her own exclusive practice in the posh London
district of Mayfair, with clients who include
politicians, hedge-fund managers and aristocrats.
Baldwin, who charges £450 an hour for her
services, set up her practice in 2005 at home,
so that she could both work and meet the needs
of her two small children. Now her firm employs 14 other people, all but one of them female. “It’s not intentionally women-only,” she
told the Financial Times. “Men don’t really
want to do family law.”
Baldwin says she enjoys her work because
she feels she can help people. Her meeting
room is designed to look elegant but comfortable. “It’s important it doesn’t look like a
boardroom,” she explains. “Men don’t want to
discuss the failure of their marriage in a boardroom.”
Despite her commitment to family law, Baldwin says dealing with other people’s marital
problems can be stressful. “It’s like a conveyor
belt of upset people. Sometimes I get to the end
of the day and I’ve got battle fatigue.”
And then there are the tears. How does Baldwin stop people from crying? “I tell them how
expensive I am.”
“T
London success story:
top lawyer Camilla Baldwin
marital [(mÄrIt&l]
posh [pQS]
practice [(prÄktIs]
strapping [(strÄpIN] ifml.
upset [)Vp(set]
Kriegsmüdigkeit, Frontkoller
Sitzungszimmer des Vorstands
Engagement, Einsatz
Fließband
Scheidungsanwalt/-anwältin
als Fachanwalt/-anwältin für
Familienrecht praktizieren
Ehenobel, vornehm
Praxis; hier: Kanzlei
kräftig, stramm
unglücklich; aufgebracht
“I’m not the strapping young
Muslim socialist I used to be”
US President Barack Obama, 52, making a joke at the 2013
White House Correspondents’ Dinner
6 www.business-spotlight.de
The White House
battle fatigue [(bÄt&l fE)ti:g]
boardroom [(bO:dru:m]
commitment [kE(mItmEnt]
conveyor belt [kEn(veIE belt]
divorce lawyer [dI(vO:s )lO:jE]
family law: do ~ [)fÄmli (lO:]
Listen to this text on Business Spotlight Audio
06-09 Names+news 5_13 22.07.13 15:29 Seite 7
Overworked and underpaid?
American reporters
U.S.
advanced US
And the loser is...
W
hat’s the worst job in the U.S. in 2013? Hint: it’s not
trash collector. The worst job in the U.S., according
Digital Vision
Best and worst jobs in the U.S.
TOP FIVE
1. Actuary
2. Biomedical engineer
3. Software engineer
4. Audiologist
5. Financial planner
WORST FIVE
196. Oil-rig worker
197. Actor
198. Enlisted military personnel
199. Lumberjack
200. Newspaper reporter
to CareerCast.com, is newspaper reporter.
CareerCast, which has been collecting job-market statistics for 25 years, lists 200 jobs in descending order,
from best to worst. Its data come from the Bureau of Labor Statistics, the Occupational Safety and Health Administration, and trade associations.
“There are reasons why newspaper reporter is at the
bottom,” says CareerCast’s publisher, Tony Lee. “Some of
them are reasons that really haven’t changed in 25 years
and some of them are new phenomena,” Lee told
Poynter.org. Among the old reasons are relatively low pay,
high stress, and unpredictable working hours. New phenomena include increased work responsibilities — reporters are often also required to produce blogs or videos
and to be active on social-networking sites — and general uncertainty about the future of the print industry.
Sources: CareerCast.com; Poynter.org
78%
Percentage of Britons
who believe it is the
government’s job to help
poor children get ahead.
Sprachkurse
im Ausland
50%
Percentage of Americans
who believe it is the
government’s job to help
poor children get ahead.
Sources: The Guardian; YouGov-Cambridge think tank (www.yougov.polis.cam.ac.uk)
actuary [(ÄktSueri*]
biomedical engineer
[)baIoU)medIk&l endZI(nI&r*]
descending [di(sendIN]
enlisted military personnel
[In)lIstId (mIlEteri p§:sE)nel*]
get ahead [)get E(hed]
lumberjack [(lVmb&rdZÄk*]
oil rig [(OI&l rIg]
publisher [(pVblIS&r*]
think tank [(TINk tÄNk]
trade association
[(treId EsoUsi)eIS&n*]
trash collector
[(trÄS kE)lekt&r*] US
unpredictable [)Vnpri(dIktEb&l]
Aktuar(in), Versicherungsmathematiker(in)
Ingenieur(in) für Biomedizintechnik
absteigend
Militärangehörige; (einfache)
Soldaten/Soldatinnen
vorwärtskommen, Erfolg haben
Holzfäller(in)
Bohrinsel
Herausgeber(in)
Expertenkommission
Wirtschafts-, Fachverband
Müllmann/-frau
unvorhersehbar
* This symbol marks standard US pronunciation that differs from standard
Karrierefaktor Fremdsprachen
Sprachreisen mit beruflichem
Mehrwert!
EF Education First bringt Sprachkurse im Ausland und
Networking am 11. Oktober in der eintägigen Konferenz
„Careers Beyond Borders“ in Chicago zusammen.
Sprachinteressierte aus aller Welt sind dazu eingeladen,
mit hochrangigen Gastrednern über Karrierethemen zu
diskutieren und bei Vorträgen, Seminaren und Workshops
Kontakte zu internationalen Experten, Journalisten und
Bloggern aus aller Welt zu knüpfen.
EF Düsseldorf
Königsallee 92a
40212 Düsseldorf
Tel.: 0211/68857212
UK pronunciation.
5/2013
www.ef.com
EF München
Lehel Carré
Gewürzmühlstr. 11
80538 München
Tel.:089/23119010
EF Stuttgart
Geißlstr. 4
70173 Stuttgart
Tel.:0711/2599640
JETZT
INFORMIEREN UNTER
www.ef.de/
beyondborders
06-09 Names+news 5_13 22.07.13 15:29 Seite 8
■ WORKING WORLD NAMES AND NEWS
CANADA
easy
ow do you like your whisky? Fans of Mad Men seem
to prefer Canadian — Canadian Club, that is. Canadian Club is rye whisky. It’s the favourite drink of Don
Draper, the protagonist in the popular TV show about
the 1960s advertising industry.
Draper’s love of Canadian Club has increased sales
for the drink. So has another TV series, Boardwalk Empire, set during the Prohibition years of the 1920s. “It
has made a huge impact on the brand,” says company
representative Tish Harcus. She told The Globe and
Mail that Canadian Club even provided a case of
1960s-style bottles to the production company. “When
you’re watching Mad Men, all the bottles you see are
straight from Walkerville, Ontario.” Such product
placement (see Business Spotlight 2/2006) is valuable,
brand [brÄnd]
brand manager
[(brÄnd )mÄnIdZE]
case [keIs]
civil service examination
[)sIv&l (s§:vIs IgzÄmI)neIS&n]
coroner [(kQrEnE]
impact: make an ~ on sth.
[(ImpÄkt]
product placement
[)prQdVkt (pleIsmEnt]
pulse [pVls]
rye whisky [)raI (wIski]
sales [seI&lz]
set [set]
surgery [(s§:dZEri]
Alamy
take (an examination)
[teIk]
that is [)DÄt (Iz]
Marke
Produktmanager(in),
Markenbetreuer(in)
Kiste
Einstellungstest für
den Öffentlichen
Dienst
Gerichtsmediziner(in)
sich auf etw. auswirken
Produktplatzierung;
Schleichwerbung
Puls
Roggenwhisky
Absatz
hier: spielen
Chirurgie; chirurgische Behandlung
(eine Prüfung) ablegen
das heißt
amc
On the rocks
H
Mad about it:
Don Draper drinks
Canadian Club
according to Cheryl Hudson, brand manager for Canadian Club. In recent years, the drink was seen as something for old men. But thanks to the TV shows,
younger people and women are drinking more Canadian Club. “[In] these historical periods — we were the
brand that was there,” Hudson says.
What they said…
“I like work: it fascinates me. I can sit
and look at it for hours”
Jerome K. Jerome (1859–1927), British writer (Three Men in a Boat)
“The taxpayer: that’s someone who works
for the federal government but doesn’t
have to take the civil service examination”
Ronald Reagan (1911–2004), former US president
“The easiest job in the world has to be
coroner. Surgery on dead people. What’s
the worst thing that could happen? If
everything went wrong, maybe you’d get
a pulse”
Denise Miller, 50, US actress
“Do not wait for leaders. Do it
alone, person to person”
Mother Teresa (1910–97), missionary and winner of the
Nobel Peace Prize
5/2013
Unterrichtsmaterialien in digitaler und in gedruckter Form
Auszug aus:
Lehrerausgabe BusinessSpotlight August 2013: Win at work!
How to be a better negotiator
Das komplette Material finden Sie hier:
Download bei School-Scout.de