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brandchannel Media
Kit
Partnering with brandchannel
2015
Partnering with brandchannel
Enjoy a new level of exposure with a brandchannel partnership.
The Webby Award-winning platform hosts a thriving and
engaged community of practitioners, thought leaders,
academics and brand enthusiasts from over 200 countries. Below are opportunities to partner with brandchannel to
access and engage our established and growing readership
community.
brandchannel equips partners with the power to:
•  Gain access to top-tier branding professionals and experts •  Market events through daily emails to over 120,000
subscribers
•  Promote event speakers through interviews conducted and
published by brandchannel •  Publish event information that will be viewed by hundreds of
thousands of global visitors each month
•  Post and promote IP, thought leadership and white papers Page
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Who are our readers?
Our readers are a healthy balance of branding professionals (client, agency, and consultant) in
all disciplines. 1 in 4 are senior executives. The following is a breakdown of our readership, based on our 2014 brandchannel readers
survey:
By industry:
Branding/Marketing: approximately 61% Education: 11%
Advertising: 9%
General Business: 9% Public Relations and/or Corporate Communications: 7% Media: 2%
Student: 1%
By title/discipline:
Chief Marketing Officers: 10%
Chief Communications Officers: 7% Managing Directors: 9% Brand Strategy: 57% Corporate Design: 31%
Graphic Design: 23% Journalism: 12.5% Education: 6.5%
By area of specialty: Account Management: 16%
Brand Implementation: 33%
Brand Protection: 17%
Brand Strategy: 57%
Content Strategy: 26%
Corporate Identity: 27%
Digital Creative: 12%
Experience Design: 11%
Graphic Design: 16%
Marketing/Communications: 53%
Naming/Verbal Identity: 14%
New Business/Business Development: 24%
Research: 27%
Sales: 9%
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Partnership packages
The brandchannel events calendar is a global listing of branding and marketing conferences. These
events represent media partnerships with CMO summits, design, packaging, social media, luxury,
sustainability and retail conferences. Notable Partners include:
•  Sustainable Life Media
•  Advertising Week & Marketing Week
•  The Conference Board
•  The Yale Customer Insights Conference
•  The Innovation Enterprise •  Brand New Conference
•  IIR
•  IQPC
•  World Brand Congress
•  Haymarket Conferences
•  Marcus Evans •  Useful Social Media
Opportunities for conference partnership include integrated content, daily email newsletter features,
social media promotion and cross promotion, and editorial coverage. Packages are open to customization. Page
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Partnership packages
EVENT PACKAGES Bronze Sponsorship - $650 USD + One complimentary event pass
•  Listing on the brandchannel events page (from agreement signing to event date)
•  One Tweet with event hashtag before the event
Silver Sponsorship - $1,000 USD + One complimentary event pass
•  Listing on the brandchannel events page (from agreement signing to event date)
•  One Tweet with event hashtag before the event
•  One daily email feature before event (sponsor can suggest preferred date) Gold Sponsorship - $2,500 USD + Two complimentary event passes + Media sponsor designation
•  Listing on the brandchannel events page (from agreement signing/image delivery to event date)
•  Two Tweets with event hashtag before the event
•  One daily email feature before event (sponsor can suggest preferred date) •  Sidebar button on the homepage http://www.brandchannel.com/ for 2 months leading up to the event Platinum Sponsorship - $4,000 USD + Two complimentary event passes + Media sponsor designation
•  Listing on the brandchannel events page (from agreement signing/image delivery to event date)
•  Four Tweets with event hashtag before (two) and during (two) the event
•  Two daily email features before event (sponsor can suggest preferred date) •  Sidebar feature on the homepage http://www.brandchannel.com/ (pending availability)
•  Content banner Pre-event feature article/interview covering a panel or speaker (topic and speaker to be
determined by brandchannel) •  Speaking/moderator role for Interbrand executive or access to speaker and attendee lists with email
address Diamond Sponsorship - $6,500 USD + Two complimentary event passes + Media sponsor designation
•  Listing on the brandchannel events page (from agreement signing/image delivery to event date)
•  Six Tweets with event hashtag before (three) and during (three) the event
•  Three daily newsletter email feature before event
•  Sidebar feature on the homepage http://www.brandchannel.com/ (pending availability)
•  Content banner Pre-event feature article/interview covering a panel or speaker (topic and speaker to be
determined by brandchannel) •  Post-event feature article recapping the key takeaways/insights (topics to be determined by brandchannel) •  Speaking/moderator role for Interbrand executive or access to speaker and attendee lists with email
address
IP PACKAGES Option 1: $10,000 USD
•  Posting white paper on brandchannel papers page http://www.brandchannel.com/white-papers/ Option 2: $20,000 USD •  Posting white paper or thought piece on brandchannel papers page •  One daily email feature
•  Feature story promoting white paper in brandchannel Please inquire about custom packages or a la carte benefits. 5
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Image spaces
Homepage slider available only for custom packages. Email for more info.
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Advertise on brandchannel
brandchannel’s community
Advertising Opportunities •  10,900+ Friends on Facebook reaching over
2,100 people per post
Banner sizes
•  35.2k Followers on Twitter
•  2,860+ brandchannel Group Members
•  130+ Followers on Google+, 67k+ Views
•  Sidebar Button 300 x 150px - $750/month
•  Sidebar Feature 300 x 300px - $1000/month
•  Homepage Content Banner 575 x 150px $1500/month
•  Homepage Slider 960 x 480px - $3000/month
Custom Opportunities:
•  Channel sponsorships
o  BrandCameo
o  BrandSpeak
o  BrandIQ
•  Takeovers/Site Skins
•  Targeted Advertising
•  Content Programs
•  Sponsored Posts
•  E-newsletter Features
•  Webinars
•  Video
•  Social Media Promotion
•  Promotional Discount Code •  5 Questions with… Interview Page
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Leadership
PAOLA NORAMBUENA – PUBLISHER Paola Norambuena is publisher of brandchannel and the North American director of verbal identity for
Interbrand, brandchannel’s parent company. As a writer and brand strategist she’s responsible for
leading global marketing, communications and content strategies. Chilean by birth, Australian by
upbringing, and a New Yorker by choice, when she’s not writing she’s reading, and when she’s not
here, she’s traveling, and ideally it’s somewhere she’s never been before. Follow her on Twitter:
@panoram
SHIRLEY BRADY – EDITOR-IN-CHIEF Shirley Brady is editor-in-chief of brandchannel and an award-winning journalist. She joined the site (and
parent company Interbrand) in 2010 from Businessweek.com, where she was BW's first (and only)
community editor, and has worked as a journalist for TIME, People, Discovery Channel and TVOntario.
Born in Glasgow and raised in Toronto, she has also lived in Hong Kong and will dust off her Scottish
brogue if you ask nicely. Follow her on Twitter: @shirleybrady
RACHEL KESSMAN – STRATEGIC PARTNERSHIPS
Rachel Kessman handles brandchannel's strategic partnerships and is the Marketing Associate for
Interbrand North America. A graduate of the University of Delaware, she was a buyer for the National
Television Broadcast Group at Initiative Media and has experience in digital advertising sales, marketing,
communications and event planning. In her free time she can been found parasailing off the shores of
Cancun, Mexico, and braving the 45-foot swells of the Tasmanian Sea. Follow her on Twitter: @rkesss
SHAYLA PERSAUD – STRATEGIC PARTNERSHIPS
Shayla Persaud handles brandchannel's strategic partnerships and is the Associate Director of
Marketing for Interbrand North America. She helps to create custom promotion strategies for brands
and events to tell their stories to brandchannel's readership. In her free time, she's running around
Brooklyn trying every new restaurant she can, with two sassy daughters in tow.
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brandchannel is powered by Interbrand. TWITTER
https://twitter.com/brandchannel FACEBOOK
https://www.facebook.com/pages/brandchannel/97197353547
LINKEDIN
https://www.linkedin.com/company/brandchannel.com GOOGLE+
https://plus.google.com/+brandchannel/ RSS http://feeds.feedburner.com/brandchannel ABOUT BRANDCHANNEL Provoking the dialogue on brands, and breaking brand-led news, our
resources include original articles, a daily news blog and weekly
debates, industry expert papers and global directory of events for
branding professionals. #
brandchannel: always branding. always on. #
http://www.brandchannel.com
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CONTACT US
Rachel Kessman
Strategic Partnerships, brandchannel
Tel:
212-798-7897
Email: rkessman@brandchannel.com