The program focuses on how to incorporate Corporate Social Responsibility (CSR) into the company strategy in an innovative way. It will provide a wide opportunity to understand in detail what it takes to strategize and implement CSR. It discusses in detail the creation of the future by accomplishing the seemingly impossible: driving profit and growth while being in synch with demands of producing public goods for greater purpose of the society. The course offers deep discussions on critical issues, emerging trends and progressive practices of CSR with real day-to-day concerns and complexities of management from various companies in the world, including the Middle East. TARGET AUDIENCE: Though created for CSR managers and officers, this strategy and leadership for CSR series of program also benefits planning and development officers, chief financial officers and board members who work closely with corporate sustainability issues. To maximize impact, ACSR encourages attendance by several representatives from a given organization. PROGRAM OBJECTIVES: In a climate heightened by economic crisis and political turbulence, the call for enhanced corporate social responsibility and corporate oversight places greater pressure on many companies in the region. To position their organizations for success, Officer and Staff of CSR and Corporate Planning departments must ensure the integrity of their strategy and plan and their execution will be done in alignment with the company’s corporate strategies and benchmarking with the world standards. This program prepares the managers in charge for CSR and corporate planning, board members, and chief financial officers to operate effectively in today's more rigorous market and social environment. Engaging in an intensive and interactive curriculum, you will explore the critical issues affecting social and environmental sustainability together with the financial accountability. Taking Your Skills to the Next Level Equipped with new strategies for cultivating leadership, you will emerge better prepared to: Assess the changing social and ecological environment and opportunity in triple-bottom line markets. Develop measures for improving sustainability strategy Nurture relationships with internal and external stakeholders Navigate the aftereffects of the economic & financial crisis and the emerging trends at the Bottom of the pyramid. Formulate new approaches for managing challenges and maximizing opportunities PROGRAM CONTENT Part 1: Mapping the CSR Strategy This part describes the global situation and establishes the business case for pursuing strategies that aim to solve social and environmental problems. It also outlines the challenges and opportunities that remain to be addressed, particularly those that involve the development of new, more sustainable technologies and the needs of the world population that has been largely bypassed by globalization. Session 1: From Compliance to Opportunity Session 2: Triple Bottom Line Challenges We will discuss the framework for thinking about the role of the corporations in addressing the challenges of implementing the triple bottom lines Session 3: The Sustainable Value Portfolio We will discuss the detailed framework for connecting the agendas of sustainability and value creation, the challenges that affect a firm’s strategy Part 2: Beyond Greening Strategy This part will develop the logic and content of “beyond greening” strategies in more depth Session 4: Innovation and Sustainability This session articulates the strategic logic for pursuing leapfrog strategies to clean technology in ways that open new growth markets and how to use systems thinking to prioritize investment in the new technologies. Capabilities for future competitiveness will also be discussed here. Session 5: Understanding the Bottom of the Pyramid The session will demonstrate innovation involving underserved populations that can revolutionize markets at the top of the pyramid, and also show how effective strategies will generate not only corporate growth profits, but also local jobs, incomes and solutions to social and environmental problems. Part 3: Broadening Corporate Bandwidth How to move toward a more indigenous and inclusive form of commerce Session 6: Developing Native Capability and Organization Alignment The session will discuss how to build a bridge between the formal and informal sectors, emphasizing what is OP that enables global firms to move beyond existing model (such as supply chains, and world scale and centrally developed solutions) Session 7: Measuring CSR Performance This session will discuss various templates for measuring CSR performance SPEAKER - Dr. Gracia S. Ugut Dr. Gracia S. Ugut is currently the Associate Dean of the Executive Education and Life Long Learning at the Asian Institute of Management. Prof. Ugut holds a Doctor of Philosophy in International Finance from the Vienna University of Economics, Austria (1995). Prior to joining AIM in 1998, Prof. Ugut’s managerial experience was in the area of banking and finance. She had been working with several international investment banks. In the past 7 years, she has been involved in promoting the best practices in corporate social responsibility in South-east Asia. Her research focus is on the incorporation of the CSR to the corporate strategy and on performance metrics of social and environmental performance. Prof. Ugut is also currently working on research on strategic risk and its link to the corporate social responsibility practices, particularly for mining and pharmaceutical industries. She has been associated with the Arabia CSR Awards since its inception in 2008 and was the head of the jury in the second cycle of the award. FEE PER PARTICIPANT: AED 4,000 for all 2 days - This will include the training material, necessary handouts, tea and lunch Early-bird discount: AED 3,500 per participant if you register st before Thursday, 21 February 2013 Group discount: AED 3,350 per participant if you register up to three or more trainees from one organization Member discount: Special discount for Arabia CSR Network members. Please get in touch with us for details. Session 8: Questions and Answers and Mini-Workshop To register yourself for this event, please contact Arabia CSR Network During the program, participants will have at least 10 cases to discuss for the topics in the program content. Tel: +971 4 3448622 Email: admin@arabiacsrnetwork.com Website: www.arabiacsrnetwork.com